Quick Overview of Social Media

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Quick Overview of Social Media

  1. 1. Social Networking Jessie Paul CEO, Paul Writer 8 Sep, 2010 Wednesday 8 September 2010
  2. 2. Are you a digital tourist? I am on LinkedIn but it is just for jobhoppers I use FaceBook because my classmates invited me Twitter is for timepass Flick’r is for family photos Who has the time to write Blogs Wednesday 8 September 2010
  3. 3. “…the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself - Peter Drucker What is new media marketing? Wednesday 8 September 2010
  4. 4. Being Social = Marketing? ✤ Reach ✤ Influence ✤ Advocacy ✤ Trust Photo Courtesy Edward Musiak, Flickr Wednesday 8 September 2010
  5. 5. http://www.flickr.com/people/altemark/ Wednesday 8 September 2010 From Shouting
  6. 6. To Listening Wednesday 8 September 2010
  7. 7. What has changed? Digital Media Mass Media Communication Free At cost Opt-in Opt out Instantaneous Lag 2-way, interactive One way Information Free At cost Easily accessible Access controlled Customers Interconnected Individuals Location-independent Location-specific No Money Marketing, Jessie Paul, Tata McGraw-Hill Wednesday 8 September 2010
  8. 8. Financial Capital => Social Capital Wednesday 8 September 2010
  9. 9. Trust me Wednesday 8 September 2010
  10. 10. Building Social Capital Source: http://www.emarketer.com/mobile/article_m.aspx?R=1007863 Wednesday 8 September 2010
  11. 11. Source: CMO.com & 97Floor Wednesday 8 September 2010
  12. 12. CRISP model for social media Wednesday 8 September 2010
  13. 13. CRISP model for social media 1. Coherent 2. Relevant Unified communication Context- and media- platform sensitive communication 3. Interactive 4. Simple 5. Pervasive Brief encapsulation of Allows target audience to Present in all relevant message interact with the company media Wednesday 8 September 2010
  14. 14. About Us ✤ Paul Writer is an advisory firm that helps define your marketing, Paul Writer is founded by Jessie Paul, branding and communications strategy. considered an expert in brand ✤ We provide frameworks, processes, expert support, and creative internationalization and frugal insights to enable you to translate who you are into a cohesive marketing. In 2009, Jessie published No marketing plan. Money Marketing, Tata McGraw-Hill’s fastest selling professional book on ✤ Paul Writer brings expertise on marketing innovations across the marketing. spectrum of offline and online to reposition and communicate brand values in a frugal, yet effective manner. As Chief Marketing Officer of Wipro’s IT business and as Global Brand Manager at ✤ Services offered are Infosys, she has been recognized for her ✤ Marketing Strategy Design contribution towards putting the Indian ✤ Validation & Advisory Services IT industry on the global map. With over 15 years in services marketing, ✤ Our clients include: including a stint with Ogilvy & Mather, ✤ Ramco Systems Jessie has been named one of the most ✤ Aujas Networks influential business women in India. She ✤ Allied Digital Services Ltd. runs a popular blog on marketing and was India’s first CMO on Twitter. ✤ NIIT Technologies ✤ IDS Softwares ✤ SYSTIME Wednesday 8 September 2010
  15. 15. Writer: n A person entrusted with managing a tea or coffee estate including the marketing and operational management. A trusted advisor of the estate owner. Origin: Colonial English. Paul Writer: n A trusted advisor to brand owners. West African symbol or adinkra for “help me and let me help you” Thank You jessie@paulwriter.com Skype: jessie_paul twitter.com/jessie_paul 312-313 Prestige Meridian, 30 MG Road, Bangalore 560 001, India The frameworks and concepts in this discussion are elaborated in No Money Marketing by Jessie Paul, published by Tata McGraw-Hill in 2009. Please visit www.nomoneymarketing.org for more information All rights reserved. No portion of this presentation may be excerpted or reused without the author’s written permission Photo Courtesy Powru, Flickr Wednesday 8 September 2010

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