Personal Branding
Jessie Paul
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http://www.flickr.com/photos/dagoaty/3336225924/sizes/s/
Wednesday 16 September 2009 1

• What’s in it for you?
• What’s in it for the organization?
• How do you measure your brand?
2 www.nomoneymarketing.org
Wednesday 16 September 2009 2

Why Brand Me
Lifetime employment Lifetime employability
Managed careers Enabling careers
Faceless corporates Corporates on Facebook
Feature sales Experience sales
Top-down marketing Social media immersion
3 www.nomoneymarketing.org
Wednesday 16 September 2009 3

Plant trees before you need shade
4 www.nomoneymarketing.org
Wednesday 16 September 2009 4

Brand You
Who am I?
Why buy me?
Why not buy someone else?
5 www.nomoneymarketing.org
Wednesday 16 September 2009 5

Do an Obama
MySpace
• Create a brand
MyBo LinkedIn
blueprint
Barack Obama
Twitter Facebook
YouTube
• Stars are created,
not born
• Point of View
http://www.flickr.com/photos/jurvetson/2419606812/
6 www.nomoneymarketing.org
Wednesday 16 September 2009 6

Quick Wins
• Blog about your area of interest
• Participate in a LinkedIn group
• Read one article a day on Twitter
• Attend free online events
• Join your alumni network
• Send an annual update to your mentors
7 www.nomoneymarketing.org
Wednesday 16 September 2009 7

Google rankings
Requests for your expertise
Best answer ratings
http://www.flickr.com/photos/katmere/62037353/sizes/m/
Blog hits & comments
Measuring
Respect of your peers
Success
8 www.nomoneymarketing.org
Wednesday 16 September 2009 8

Thank You
www.twitter.com/jessie_paul
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