Brands that move
Testimonial Template
October 14, 2008
Seattle, Washington

Testimonial Template
- create a strong desire for the person reading this to want to do business with Lilipip
- list specific benefits and results, using numbers when possible
- be credible, citing specifically who you are
Write one sentence about your business – who you are and what you do.
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Write one sentence about why you felt a 1 minute animation was the most effective way to
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communicate your companyʼs value proposition quickly.
Write a “before-and-after” story that gets people to identify with. Example:
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When we first walked into Lilipipʼs office with the limited branding work that we had, we didnʼt think anyone was going to
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be able to help us create an animation reflecting our brand and value proposition correctly.
Write about Lilipip in your own words – what we do, and how itʼs different and/or better from
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services other companies provide. Example:
The methodology that Lilipip has developed was so logical and so easy to follow that we quickly understood what we are
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getting, at what price, and how long it will take.
Write about the impact your experience with Lilipipʼs service had.
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Be verifiable: write your first and last name, city, state, and as much else as possible that is
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appropriate.
Thank you for taking the time to write a testimonial for us!
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Tuesday, January 6, 2009 ©2007 Lilipip, Inc. All rights reserved. Private & CONFIDENTIAL 2

Others Online
Ad Network
Project: 1 minute animation
Jordan Mitchell, Founder & CEO:
“Others Online offers a unique and innovative solution within a somewhat noisy market, and felt that a short
video/animation was the best way to communicate the value quickly. Since we're a startup, the 5-figure
proposals we received were cost-prohibitive. Lilipip immediately impressed us with
their creativity, firm grasp of the objectives, and process. Within a very short time, and at a fraction of the cost,
we had a 1 minute video/animation that was both entertaining and educational”.
Tuesday, January 6, 2009 ©2007 Lilipip, Inc. All rights reserved. Private & CONFIDENTIAL 3