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Social Computing Overview 5 12 Lili
This document provides an overview of social computing concepts including how people are using social media platforms like Facebook, Twitter, and LinkedIn to find friends, socialize, and share information. It discusses how developers are able to remix and reuse information shared on these platforms to create new applications and services. The document also notes some of the challenges of enterprise social computing including privacy, managing company data, credibility, and information overload. It concludes by stating that social computing concepts are becoming integrated into many aspects of life and that there are opportunities to partner with legal organizations on establishing policy guidelines for these areas.
Social Computing Overview 5 12 Lili
- 1. Social Computing OverviewLiliChengMay 2009Director, Microsoft ResearchMicrosoft Corporation
- 2. What people aredoing…2(1) Clickstream, 2009
- 3. Growing Fast aroundthe WorldSource: Universal McCann's, 2008
- 5. Finding friends &socializing….5
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- 9. Simple,seemingly trivial concept…Say what you’re doing in 140 characters or less “Microblogging”
- 10. Modeled afterIM status
- 11. Keeping people“connected, concise, authentic”
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- 13. Collective action andbreaking news….10
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- 18. Developers remix infointo new things….15
- 19. Twitter’s publicfeed People + Status (text, links)
- 20. Unprecedented openness withpublic feed
- 21. Developersmake their data reusable
- 22. Facebook responds byopening up api’sDeveloper Community
- 23. Data Flow BetweenSites:Search + Aggregation
- 24. People Search, PeopleDirectories
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- 26. Social + BusinessIntelligence
- 28. Social Computing conceptseverywhere….22
- 29. Enterprise Social ComputingAdvantagesAuthenticatedusersRich dataMinimal bad behaviorChallengesPrivacyCompany public dataCredibilityInformation overload
- 30. Client Software: Social Desktop
- 31. Social, not justtechnical problems….25
- 32. Critical Mass &Community LifeCycle
- 33. Bad Behavior: Spam,Abuse, Performance
- 34. SummaryLightweight way tofinding friends & socialize hDevelopers remix info into new thingsConcepts from social computing to all aspects of lifeGreat opportunity to partner with legal (Berkman Center, MSFT, etc) on policy & guidelines –ala Lessig Creative Commons28
- 35. © 2009 MicrosoftCorporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
Editor's Notes
- #4 29 markets17,000 respondentsAustraliaChinaFranceSingaporePhilippines BrazilIndiaHong Kong CanadaDenmarkRussia GreeceItalyGermanyCzech RepublicHungaryNetherlandsAustriaTaiwan South KoreaUSAMexicoJapanPakistanTurkeyUKSpain SwitzerlandRomaniaPoland
- #13 More republicans than democrats using twitterSeveral sites coming out such as congressional 140, or Organizations like sunlight foundation sponsor projects like http://www.opencongress.org/ , using sn’s such as facebook, twitter, etc to self organize
- #25 This is windows 7, documents folder (open reading pane)We’ve used the reading pane to host a social preview of the item.Every item on my desktop has a unique URLI can share this via email or my social networks.When clicking on the link (open web page) Viewers can see the file without needing to download an app via the rich preview.And can comment on the file and I can see the comments back in the windows shell.Lili will show a similar concept adding social networking into email. Via a web browser silverlight page and the previews are hosted in Azure.