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    3rd day   big data 3rd day big data Presentation Transcript

    • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.1Intro to Big Dataand Real-TimeAnalyticsTurning data intoanswersApril 11, 2013
    • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2$3Hey
    • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3
    • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4$3Hey!++++=
    • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5
    • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.The Big Data Opportunity
    • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7Putting Big Data in Perspective: January 1983Compaq’s first portable computershipped!TWO real floppy drives and 128KBmemory …….Michael Jackson had thechart topper “Billie Jean” onLP
    • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8Cost of a Gigabyte in 1983: $1,000,000Source: http://www.mkomo.com/cost-per-gigabyte
    • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9YouTubeViberQzoneAmazon Web ServicesGoGridRackspaceLimeLightJive Softwaresalesforce.comXactlyPaint.NETBusinessEducationEntertainmentGamesLifestyleMusicNavigationNewsPhoto & VideoProductivityReferenceSocial NetworkingSportTravelUtilitiesWorkbrainSuccessFactorsTaleoWorkdayFinancebox.netFacebookLinkedInTripItPinterestZyngaZyngaBaiduTwitterTwitterYammerAtlassianAtlassianMobilieIronSmugMugSmugMugAtlassianAmazonAmazoniHandyPingMePingMeAssociatedcontentFlickrSnapfishAnswers.comTumblr.UrbanScribd.PandoraMobileFrame.comMixiCYworldRenrenXingYandexYandexHerokuRightScaleNew RelicAppFogBromiumSplunkCloudSigmacloudabilitykagglenebulaParseScaleXtremeSolidFireZillabytedotCloudBeyondCoreMozyFring TogglMailChimpHootsuiteFoursquarebuzzdDragon DictionSuperCamUPS MobileFed Ex MobileScanner ProDocuSignHP ePrintiScheduleKhan AcademyBrainPOPmyHomeworkCookie DoodleAh! Fasion GirlPaperHostSLI SystemsNetSuiteOpSourceJoyentHosting.comTata CommunicationsDatapipePPMAlterianHylandNetDocumentsNetReachOpenTextXeroxGoogleMicrosoftIntraLinksQvidianSageSugarCRMVolusionZohoAdobeAvidCorelMicrosoftSerifYahooCyberShiftSabaSoftscapeSonar6AribaYahoo!QuadremElemicaKinaxisCCCDCCSCMADP VirtualEdgeCornerstone onDemandCyberShiftKenexaSabaSoftscapeSonar6WorkscapeExact OnlineFinancialForce.comIntacctNetSuitePlex SystemsQuickbookseBayMRMClaim ProcessingPayrollSales tracking& MarketingCommissionsDatabaseERPCRMSCMHCMHCMPLMHPEMCCost ManagementOrder EntryProductConfiguratorBills of MaterialEngineeringInventoryManufacturing ProjectsQuality ControlSAPCash ManagementAccountsReceivableFixed AssetsCostingBillingTime and ExpenseActivityManagementTrainingTime &AttendanceRosteringServiceData WarehousingTheinternetClient/serverEvery 60 seconds23,148+apps downloaded98,000tweets400,710ads requests2000lyrics playedon Tunewiki208,333minutes AngryBirds playedIBMUnisysBurroughsHitachiNECBullFijitsuMainframeThe explosion of data is not news to anyone …Mobile, social,Big data & thecloud
    • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10Today, data analysis is slow, painful and costly??
    • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.Business Objectives
    • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.12Lower cost and demonstrate value to the businessKey Market DriversMassive growth in volume and variety of dataHigh Expectations for up-to-date and current dataData access for Business AnalystsHow do I know thedata is current?How can I makesense of all this data?How do I align thisdata for businessinsights?
    • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13Use of Analytics in your Customer’s BusinessDegrees of IntelligenceForecastCompetitiveAdvantagePredictReal TimeDecisionsIdentify Exact ProblemAutomatic Alerts & ActionsStatistical Analysis and ForecastingPredictive ModelingProactive Optimized Decisions
    • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.14Consequences for not ChangingContinued growth of data forcesarchitectures away from their originaldesign strengthsHigher costs for lower performanceCompetitive advantage erodes at topspeed in a fast moving market
    • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.What is Vertica
    • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.16Legacy architectures were built for a differentworld• Proprietary• Expensive• Centralized,monolithic• Process laden• Batch• Summary• SlowYesterday’s data warehouseand analytic infrastructure
    • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.1750x-1000x faster performance at 30% the cost, proven by more than 2500 customers & OEMsVertica, purpose built for answers in near realtime1000xVolume Variety VelocityValueVertica is a real time analytics databaseplatform purpose built for Big Data.
    • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.18Advanced analyticsTime-series, geospatial, click-streamand an SDK for moreDesigned for answers from the very first line ofcode, Vertica technology makes the differenceAchieve best data query performance with unique Vertica columnstoreColumnarstorage andexecutionAdd resources on the fly with linear scaling on the grid, commodity hardwareClusteringStore more data, provide more views, 90% less storage requiredCompressionQuery and load 24x7 with zero administrationContinuousperformanceDatabase designAutomated performance tuning
    • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.19Vertica architecture – every element purposebuilt for volume, variety, velocity and valueNext-generation administration and design toolsTrue column store - RDBMSNative and performance optimized high availabilityReal time massively parallel processingColumnarCompression ConcurrentLoad &QueryElasticCluster SQLAnalyticsUser-DefinedAnalyticsOptimizedConnectorsStandardInterface
    • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.Success Stories
    • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.212500+ Customers and GrowingCommunications Consumer Marketing Online Web & Gaming Healthcare RetailFinancial Services
    • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.22Big Data AnalyticsHundreds of customers have invested in VerticaFINANCIAL SERVICESCOMMUNICATIONSCONSUMER MARKETINGHEALTHCARERETAILONLINE WEB AND GAMING“Vertica opened doors to analysesthat otherwise were either too time-intensive or impossible. Thatknowledge is invaluable in anaggressively competitive market likeours.”- Brian Harvell, Executive Director forNetwork Operations, Comcast“Started small with one researcheffort, result set came back so fastthat we thought the queries hadfailed. Today we’ve moved the entireanalytics stack to Vertica! Thrilled tobe a Vertica customer!”- Doug Porter, SVP & CIO, BlueCrossBlueShield Association
    • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.23• Promotional Testing• Claims Analyses• Patient Records Analyses• Clinical data Analyses• Fraud Monitoring• Financial Tracking• Tick data back-testing• Behavior Analytics• Click Stream Analyses• Network Analyses• Customer Analytics• Compliance Testing• Loyalty Analysis• Campaign ManagementMore than 2500 customers & OEMs in multipleindustries are finding answers
    • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.What ANSWERS do you need?