The smart way to use twitter
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The smart way to use twitter

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    The smart way to use twitter The smart way to use twitter Presentation Transcript

    • The Smart Way to Use Twitter By Lilach Bullock www.socialable.co.uk
      • If you knew you would get a good return on your investment, how much effort would you put into Twitter
      www.socialable.co.uk
    • To be $uccessful in Social Media you need to...
      • Share great content
      • Give value
      • Be Creative
      • Consistent
      • Be disciplined with your time
      • Have a plan
      • Take Action 
      www.socialable.co.uk
    • Twitter Tips & Tricks
      • Customize
      • Be consistent with your brand
      • Utilize the bio space with relevant key words
      • Use Twitter’s search features
      www.socialable.co.uk
    • Twitter Tips & Tricks
      • Engage with your followers
      • Retweet interesting posts
      • Don’t be afraid to ask people to retweet yours
      • Participate in conversations
      • Get targeted followers
      www.socialable.co.uk
    • Twitter Tips & Tricks
      • Make your tweets interesting, funny or useful
      • Use #hashtags
      • Tweet frequently
      • Send tweets at relevant times in the day/night
      • Don’t use all the 140 characters if you want people to retweet
      www.socialable.co.uk
    • Twitter Tips & Tricks
      • Create lists and follow other lists
      • Use Twitter on the move
      • Post your twitter page everywhere – it should be part of your signature
      • Track all your links
      www.socialable.co.uk
    • Good Examples of Twitter Profiles
    • Good Examples of Twitter Profiles
    • Lilach’s Top Twitter Tools
      • Hootsuite
      • Analytics
      • Custom Columns
      • Manage multiple accounts
      • Tweet scheduling
      • Update other social networks (Facebook)
      • Mobile App
      www.socialable.co.uk
    • Lilach’s Top Twitter Tools
      • SocialOomph
      • Tweet scheduling
      • Automatically send Direct Messages to new followers
      • Automatically follow back
      • Vet new followers
      • Purge delete inbox
      • Multiple accounts
      www.socialable.co.uk
    • Lilach’s Top Twitter Tools
      • Manage Flitter
      • Clean up and manage who you follow
      • Find out who isn’t following you back
      • Find out which inactive accounts you follow
      www.socialable.co.uk
    • How I Generated over 80,000 Clicks
      • Step 1
      • Ensure you have a bespoke Twitter theme for your Twitter profile that matches the branding of your website
      • Step 2
      • Register your Twitter account details to the Twitter directories
      www.socialable.co.uk
    • How I Generated over 80,000 Clicks
      • Step 3
      • Create a blog/article that you can direct people to adding value.
      • Step 4
      • Track your links with URL shortner like http://su.pr
      www.socialable.co.uk
    • How to get followers
      • Post your twitter link on signatures in forums, emails, your business card etc.
      • Leverage your other social networks to gain followers, for example, promote on your Facebook Fan Pages your twitter account and vice versa
      • Post your twitter link on your blog, website, offline marketing material, social networks
      • Find people in your niche and follow them
      www.socialable.co.uk
    • How to get followers
      • Try to get on as many lists as possible
      • Approach people who are in your targeted area and who have a large amount of followers and ask them to retweet your tweets
      • Introduce yourself to like minded people
      • Create competitions/contests
      • Engage with your existing followers, start conversations, re-tweet others
      www.socialable.co.uk
    • Time for Social Media?
      • Time yourself
      • Automate
      • Multi-task
      • Be disciplined with your time
      • Have a goal
      www.socialable.co.uk
    • Measure Your Success
      • Traffic
      • Interaction
      • Sales
      • Leads
      www.socialable.co.uk
    • Tools to Measure Your Success
      • Aggregate metrics from various social media sites
      • Historical charting
      • Multiple accounts
      • Tracks the different variables
      www.socialable.co.uk
    • What’s your Klout?
      • Measures your true reach
      • Your activity on Twitter/Facebook
      • Your engagement
      • How influential you are
      www.socialable.co.uk
    • Tools to Measure Your Success
      • Real time social media monitoring
      • Comparisons & Trends
      • Identifies influencers & who you engage with
      • Geography & Demographics
      www.socialable.co.uk
    • To be $uccessful in Social Media you need to...
      • Share great content
      • Give value
      • Be Creative
      • Consistent
      • Be disciplined with your time
      • Have a plan
      • Take Action 
      www.socialable.co.uk
    • The Smart Way to Use Twitter Presented by Lilach Bullock http://www.socialable.co.uk www.socialable.co.uk