Message

Why doesn’t the oredr of the ltteers in tihs qeusiton mttaer?

Parts and wholes We don’t have to read every letter before we can read the whole word. The most important is to put first and last letter in the right place. The other letters can be in a total muddle and you can still read the sentence without a problem. Why doesn’t the oredr of the ltteers in tihs qeusiton mttaer?

We don’t have to read every letter before we can read the whole word.

The most important is to put first and last letter in the right place.

The other letters can be in a total muddle and you can still read the sentence without a problem.

Why doesn’t the oredr of the ltteers in tihs qeusiton mttaer?

Who is represented here? During 1957 Picasso did reinterpretations of Velasques’s work Las meninas. Can we recognize this one on the original painting?

During 1957 Picasso did reinterpretations of Velasques’s work Las meninas.

Can we recognize this one on the original painting?

Diego Velazquez: Las Meninas; 318x276 cm; oil on canvas

Parts and whole

Parts and whole Complexities of the world result from the fact that we can always divide a thing into its component parts ... the other things will link it to form a larger whole

Complexities of the world result from the fact that we can always divide a thing into its component parts ... the other things will link it to form a larger whole

Whom do we like better? George Eliot is cheerful, conscientious, spontaneous, critical, obstinate and jealous. Mary Ann Evans is jealous, obstinate, critical, spontaneous, conscientious and cheerful.

George Eliot is cheerful, conscientious, spontaneous, critical, obstinate and jealous.

Mary Ann Evans is jealous, obstinate, critical, spontaneous, conscientious and cheerful.

George Eliot is cheerful, conscientious, spontaneous, critical, obstinate and jealous. Mary Ann Evans is jealous, obstinate, critical, spontaneous, conscientious and cheerful. Descriptions are the same, but our judgement depend od the order of the words used. Qulities listed at the start are held for longer in our memory and have more impact on our thinking

George Eliot is cheerful, conscientious, spontaneous, critical, obstinate and jealous.

Mary Ann Evans is jealous, obstinate, critical, spontaneous, conscientious and cheerful.

Descriptions are the same, but our judgement depend od the order of the words used.

Qulities listed at the start are held for longer in our memory and have more impact on our thinking

I am black.

I am black. I am six years old.

I am black. I am six years old. I am an orphan.

I am black. I am six years old. I am an orphan. I am African.

I am black. I am six years old. I am an orphan. I am African. I am poor.

I am black. I am six years old. I am an orphan. I am African. I am poor. I am a liar.

Who is sending the message? I am black. I am six years old. I am an orphan. I am African. I am poor. I am a liar. 5 sentences – information that helps to form a picture of the person. 6th sentence changed the whole information. Who wrote it?

I am black. I am six years old. I am an orphan. I am African. I am poor. I am a liar.

5 sentences – information that helps to form a picture of the person.

6th sentence changed the whole information. Who wrote it?

I think therefore I am.

I think therefore I am. What does it mean? If I think, it follows that I think. -> If I doubt that I think, it also follows that I think. -> Either way, I think... Rene Descartes, philosopher invented the method of doubt -> the point was to doubt everything that is possible to doubt. The only thing that was certain was I think therefore I am or Cogito ergo sum.

What does it mean?

If I think, it follows that I think. -> If I doubt that I think, it also follows that I think. -> Either way, I think...

Rene Descartes, philosopher invented the method of doubt -> the point was to doubt everything that is possible to doubt. The only thing that was certain was I think therefore I am or Cogito ergo sum.

HW / Explain the sentence: I shop therefore I am.

I shop therefore I am.

Resource: Sean Hall: This means that; a user’s guide to semiotics; Laurence King; London, 2007.

Sean Hall: This means that; a user’s guide to semiotics; Laurence King; London, 2007.