MediaWorks

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MediaWorks

  1. 1. MediaWorks Phil Siegel Publicity
  2. 2. Seven Minute BNI Speed Date <ul><li>Who I am </li></ul><ul><li>What I do </li></ul><ul><li>What I need </li></ul>
  3. 3. HELLO, BNI
  4. 4. 1976-1980
  5. 5. College Internship
  6. 6. Day after graduation: Headed West for Fame & Fortune
  7. 7. 1983
  8. 8. 1983 - 1 week later
  9. 9. 1983 - 1 week and 1 day later
  10. 10. 1984-1991 <ul><li>Supervisor of Media Relations </li></ul>
  11. 11. Claim to Fame at Ketchum
  12. 12. January 20, 1991 Gulf War was a blessing in disguise
  13. 13. MediaWorks <ul><li>Creative Strategy </li></ul><ul><li>Visibility </li></ul><ul><li>Radio, TV, Print, Online </li></ul>
  14. 14. Phil Siegel, Media Pimp <ul><li>Teach clients to become media whores </li></ul>
  15. 15. HOW DO I DO IT <ul><li>Media strategy </li></ul><ul><li>Contact with Producers and Editors </li></ul><ul><li>Spokesperson Training </li></ul><ul><li>Video Production </li></ul>
  16. 16. Some Favorite Clients
  17. 17. Sampling of Clients <ul><li>CM Peletz Construction </li></ul><ul><li>TravelSmith Travel Catalog </li></ul><ul><li>HomeChef Cooking School </li></ul><ul><li>Viogner Restaurant/Draeger’s </li></ul><ul><li>Hospital Council of Northern California </li></ul><ul><li>Jumpstart Medical Weight Loss </li></ul>
  18. 18. Non Profits <ul><li>St. Anthony Foundation </li></ul><ul><li>Breast Cancer Emergency Fund </li></ul><ul><li>Names Project </li></ul><ul><li>Curry Senior Center </li></ul><ul><li>AIDS Emergency Fund </li></ul><ul><li>AIDS Health Project </li></ul><ul><li>Co-Communications Chair 2009 National Equality March </li></ul>
  19. 19. WHO DO I WANT TO MEET? <ul><li>Companies who need strategic visibility </li></ul><ul><li>Businesses who want to be in the public eye </li></ul><ul><li>Individuals who are afraid to speak publicly </li></ul><ul><li>Leaders needing new eyes on their business </li></ul>
  20. 20. Case study: Creative Visibility Client: Friends of St. Anthony
  21. 21. Case Study: Strategic Media Outreach Client: Sustainable Fisheries Partnership
  22. 22. Case Study: Media Training Client: Meadowood Resorts
  23. 23. Case Study: Video/YouTube Production Client: Curry Senior Center
  24. 24. QUESTIONS?

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