Real People. Real Pens. A Marketing Makeover Power Team Member
 
Real People. Real Pens. Handwritten… Letters Envelopes Post-it notes  Event invitations Postcards … and more
Handwritten ROI & Loyalty <ul><li>Letters get  opened and read </li></ul><ul><li>Customers feel “Finally, a company that k...
What we do <ul><li>Real People with Real Pens </li></ul><ul><li>Letters, envelopes, post it’s, postcards, corporate invita...
What we do <ul><li>Real People with Real Pens </li></ul><ul><li>Letters, envelopes, post it’s, postcards, corporate invita...
James Donovan 1418 Noe St. San Francisco, CA 94110 Client: Las Vegas Marketing Co. Project: Event Invitation to high net w...
Client: Las Vegas Marketing Co. Project: Event Invitation to high net worth individuals Response: Event “sold out” After
Client: Real Estate Investor Project: Find Motivated Sellers Response: 10% to 20% on avg.
 
Capabilities & Facts <ul><li>Current Monthly Volume: 20,000 </li></ul><ul><li>Capacity: 200,000+ per month </li></ul><ul><...
Target Clients <ul><li>Direct Marketing Managers  (Ad Agencies & Mkt’g Co’s) </li></ul><ul><li>Direct Mail Vendors/Consult...
Upcoming SlideShare
Loading in …5
×

BNI Embarcadero | Direct Mail By Hand

469 views
394 views

Published on

Published in: Economy & Finance, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
469
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • BNI Embarcadero | Direct Mail By Hand

    1. 1. Real People. Real Pens. A Marketing Makeover Power Team Member
    2. 3. Real People. Real Pens. Handwritten… Letters Envelopes Post-it notes Event invitations Postcards … and more
    3. 4. Handwritten ROI & Loyalty <ul><li>Letters get opened and read </li></ul><ul><li>Customers feel “Finally, a company that knows who I am – who treats me like a person” </li></ul><ul><li>Demonstrates a high level of service in your business </li></ul><ul><li>Appeals to affluent consumers = High Lifetime Customer Value </li></ul><ul><li>Engages psychological obligation to respond </li></ul>
    4. 5. What we do <ul><li>Real People with Real Pens </li></ul><ul><li>Letters, envelopes, post it’s, postcards, corporate invitations, follow ups </li></ul><ul><li>It’s really handwritten </li></ul>Client: Non-Profit in San Francisco Project: Fundraising letter with 6 different messages Response: 6.75% to date
    5. 6. What we do <ul><li>Real People with Real Pens </li></ul><ul><li>Letters, envelopes, post it’s, postcards, corporate invitations, follow ups </li></ul><ul><li>It’s really handwritten </li></ul>Client: Non-Profit in San Francisco Project: Fundraising letter with 6 different messages Response: 6.75% to date
    6. 7. James Donovan 1418 Noe St. San Francisco, CA 94110 Client: Las Vegas Marketing Co. Project: Event Invitation to high net worth individuals Response: Event “sold out” Before
    7. 8. Client: Las Vegas Marketing Co. Project: Event Invitation to high net worth individuals Response: Event “sold out” After
    8. 9. Client: Real Estate Investor Project: Find Motivated Sellers Response: 10% to 20% on avg.
    9. 11. Capabilities & Facts <ul><li>Current Monthly Volume: 20,000 </li></ul><ul><li>Capacity: 200,000+ per month </li></ul><ul><li>Real Stamps </li></ul><ul><li>NO FONTS, NO TONER, NO POSTAGE METERS </li></ul><ul><li>Real People. Real Pens. </li></ul>
    10. 12. Target Clients <ul><li>Direct Marketing Managers (Ad Agencies & Mkt’g Co’s) </li></ul><ul><li>Direct Mail Vendors/Consultants </li></ul><ul><li>Non-profit organizations & Foundations </li></ul><ul><li>Market research firms </li></ul><ul><li>Characteristics </li></ul><ul><ul><li>Use direct mail – 5000 to 100,000+ pieces/mo </li></ul></ul><ul><ul><li>Want higher response rate </li></ul></ul><ul><ul><li>Handwritten – have used or want to use </li></ul></ul><ul><li>Don’t need to be “sold” on handwritten </li></ul>

    ×