A Caspian Production

Slide 1: A Caspian Production Professional Project and Event Management

Slide 2: What does Caspian do?  Budgets? $10,000 to spend on professional services  People? 50 to 500  Type of event? Conferences, Projects, Fundraisers  But better yet, an analogy

Slide 3: Sometimes you need a bandaid…

Slide 4: Sometimes you need a surgeon..

Slide 5: So what is the difference?  Bandaid  Usually, but not always very small (under 50)  No strategy  Could be done by anyone with time  Anyone can apply a bandaid – it doesn’t take skill or experience

Slide 6: What about a surgeon?  Strategic planning  Can not be done by anyone  Requires experience  Requires resources  Requires a track record  Failure is not an option  Business principles

Slide 7: What makes Caspian a surgeon?  Many event planners, and event companies come to the field directly, without corporate experience and strategy.  My experience in marketing and business enable me to approach an event and apply business principles.  The goal of Caspian further organization goals  An event is a company’s strongest marketing message

Slide 8: Event Strategy  Caspian believes that an event is not a steep mountain top  It’s a tent

Slide 9: A Case Study  Skoll World Forum  STEP 1 – PLANNING  Success Metrics & Evaluation  Timeline  Communication Plan  Registration Strategy and Site Creation  Systems and Reporting  Sponsorship strategy  Media synergy

Slide 10: Skoll World Forum  STEP 2 – IMPLEMENTATION  Venue and contract negotiations  On-going communication  Budget management  VIP preparation  Pop-up opportunities – BBC Debate

Slide 11: Skoll World Forum  STEP 3 – ON-SITE  Complete management  Registration, Venues, Hotel Blocks  VIP handling  Speaker management  Sponsor custody  Media assistance

Slide 12: Skoll World Forum  STEP 4 – POST EVENT  Archival materials  Evaluations  Debrief  Encore Strategy

Slide 13: Skoll World Forum 2007

Slide 14: Big Stars and Big Animals

Slide 15: Skoll World Forum 2006

Slide 16: Hollywood Paws 2005

Slide 17: Best Referrals  “Our secretary/admin plans our events”  “We can’t afford an event professional”  “Our annual event takes away my staff from their work for months”  Anyone looking stressed at the prospect of planning an event

Slide 18: Looking for… Two more annual events Approximately 50 – 500 attendees Anywhere in the country, or world

Slide 19: A side business More later… www.weddingcoaching.com

Slide 20: Questions? A Caspian Production 650-490-4311 office 650-455-8060 cell heather@acaspianproduction.com