A Caspian Production

759 views
688 views

Published on

Published in: Business, Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
759
On SlideShare
0
From Embeds
0
Number of Embeds
35
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

A Caspian Production

  1. 1. A Caspian Production Professional Project and Event Management
  2. 2. What does Caspian do? <ul><li>Budgets? $10,000 to spend on professional services </li></ul><ul><li>People? 50 to 500 </li></ul><ul><li>Type of event? Conferences, Projects, Fundraisers </li></ul><ul><li>But better yet, an analogy </li></ul>
  3. 3. Sometimes you need a bandaid…
  4. 4. Sometimes you need a surgeon..
  5. 5. So what is the difference? <ul><li>Bandaid </li></ul><ul><ul><li>Usually, but not always very small (under 50) </li></ul></ul><ul><ul><li>No strategy </li></ul></ul><ul><ul><li>Could be done by anyone with time </li></ul></ul><ul><ul><li>Anyone can apply a bandaid – it doesn’t take skill or experience </li></ul></ul>
  6. 6. What about a surgeon? <ul><li>Strategic planning </li></ul><ul><li>Can not be done by anyone </li></ul><ul><li>Requires experience </li></ul><ul><li>Requires resources </li></ul><ul><li>Requires a track record </li></ul><ul><li>Failure is not an option </li></ul><ul><li>Business principles </li></ul>
  7. 7. What makes Caspian a surgeon? <ul><li>Many event planners, and event companies come to the field directly, without corporate experience and strategy. </li></ul><ul><li>My experience in marketing and business enable me to approach an event and apply business principles. </li></ul><ul><li>The goal of Caspian further organization goals </li></ul><ul><li>An event is a company’s strongest marketing message </li></ul>
  8. 8. Event Strategy <ul><li>Caspian believes that an event is not a steep mountain top </li></ul><ul><li>It’s a tent </li></ul>
  9. 9. A Case Study <ul><li>Skoll World Forum </li></ul><ul><li>STEP 1 – PLANNING </li></ul><ul><ul><li>Success Metrics & Evaluation </li></ul></ul><ul><ul><li>Timeline </li></ul></ul><ul><ul><li>Communication Plan </li></ul></ul><ul><ul><li>Registration Strategy and Site Creation </li></ul></ul><ul><ul><li>Systems and Reporting </li></ul></ul><ul><ul><li>Sponsorship strategy </li></ul></ul><ul><ul><li>Media synergy </li></ul></ul>
  10. 10. Skoll World Forum <ul><li>STEP 2 – IMPLEMENTATION </li></ul><ul><ul><li>Venue and contract negotiations </li></ul></ul><ul><ul><li>On-going communication </li></ul></ul><ul><ul><li>Budget management </li></ul></ul><ul><ul><li>VIP preparation </li></ul></ul><ul><ul><li>Pop-up opportunities – BBC Debate </li></ul></ul>
  11. 11. Skoll World Forum <ul><li>STEP 3 – ON-SITE </li></ul><ul><ul><li>Complete management </li></ul></ul><ul><ul><li>Registration, Venues, Hotel Blocks </li></ul></ul><ul><ul><li>VIP handling </li></ul></ul><ul><ul><li>Speaker management </li></ul></ul><ul><ul><li>Sponsor custody </li></ul></ul><ul><ul><li>Media assistance </li></ul></ul>
  12. 12. Skoll World Forum <ul><li>STEP 4 – POST EVENT </li></ul><ul><ul><li>Archival materials </li></ul></ul><ul><ul><li>Evaluations </li></ul></ul><ul><ul><li>Debrief </li></ul></ul><ul><ul><li>Encore Strategy </li></ul></ul>
  13. 13. Skoll World Forum 2007
  14. 14. Big Stars and Big Animals
  15. 15. Skoll World Forum 2006
  16. 16. Hollywood Paws 2005
  17. 17. Best Referrals <ul><li>“Our secretary/admin plans our events” </li></ul><ul><li>“We can’t afford an event professional” </li></ul><ul><li>“Our annual event takes away my staff from their work for months” </li></ul><ul><li>Anyone looking stressed at the prospect of planning an event </li></ul>
  18. 18. Looking for… <ul><li>Two more annual events </li></ul><ul><li>Approximately 50 – 500 attendees </li></ul><ul><li>Anywhere in the country, or world </li></ul>
  19. 19. A side business More later… www.weddingcoaching.com
  20. 20. Questions? A Caspian Production 650-490-4311 office 650-455-8060 cell [email_address]

×