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Project Quilt: CBSI Membership - Draft 1
 

Project Quilt: CBSI Membership - Draft 1

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Revamp of CBSI membership. Proposal only.

Revamp of CBSI membership. Proposal only.

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    Project Quilt: CBSI Membership - Draft 1 Project Quilt: CBSI Membership - Draft 1 Presentation Transcript

    • CBSi Membership Packages Draft 1 Fleire Castro VP – Membership Cebu Bloggers Society Inc. Twitter: @likke
    • Where We Are?• 100 yearly dues• 60 bloggers• Yahoo! Partnership• SME partnerships• Invitations to events (with and without honorarium)
    • Where We Want to Go?Bloggers60 bloggers x ($15-$40php due)= 36,900php to 98,400 phpPartners & ProvidersAt least 3 x ($100-$300 dues)=12,300php to 36,900phpTotal: 49,200php to 135,300php
    • “Project Quilt”
    • Sell the quilt.Source: http://armandalforque.multiply.com
    • Materials for the QuiltMember Benefits List:On Revenue On Opportunities• Advertising Revenue Program • Sponsorship• Blog Post Opportunities (From Partners) • Speaking• Affiliate Program • NetworkingOn Website Privileges• Job Directory On Events• Members Directory • Event Passes from Partners• Portfolio Listing • Event Passes from Product Launches• Forum Accesses • Event Passes from CBSi organized events• Group Accesses •On Marketing Other Perks:• Email Invitation to all Members • Can offer one-year free membership to the• Business Directory blogger of the year• Ad Listing • After 5 years membership, free membership lifetime. • Offer affiliate to membership for partners. Give certain % to successful signup.
    • Assumptions1. There is a site revamp to accommodate the changes mentioned. Exclusive forum access for each member / partner type. (CMC)• Job Directory• Business Directory• Members Portfolio
    • Assumptions2. There are fixed annual events that we can promise to deliver to every member -- for example, those mentioned (EduCom, CorpAffairs)• Blog Caravan for Students• Marketing Summit for Regular Members• Bloggable Seminar for Businesses• Blog Awards
    • Assumptions3. There is a fee for advertisement as to be organized by the Advertising team for accommodating such (sponsored posts, link exchanges, ads, text link). (WaysMeans)
    • Membership Name: Student
    • Membership Name: StudentIdeal for: Students who just got started in blogging or are still going to schoolBenefits:• Free entrance to school blog caravan (CBSi event for students)• Free access to forums (limited to student membership)• Free access to job postings from SMB / Corp• Join our advertising revenue program for CBSi members• Blog post opportunities (Limited)Commitment:• Posting of text links for SMB and Corporate membersFee: FREE (voluntary Tshirt printing, no ID printing?)
    • Membership Name:Voluntary Member
    • Membership Name: Voluntary MemberIdeal for: A. Bloggers who have extensive knowledge about blogging and Internet marketing methods and techniques and who just want to be a member of CBSi. B. Newbie Bloggers who want to be a member of CBSi but wants to get the feel and experience as part of CBSi.Benefits:• Blog Post opportunities (Limited)• Get your portfolio listed in our members directory• Free access to job postings from SMB / Corp• 10% - 15% discount to CBSi member, partner or organized events (need to list fixed CBSi events)• Free access to forums but with limited access to updates and courses about blogging and Internet marketing forums.• Opportunity to be featured in articles.
    • Membership Name: Voluntary MemberCommitment:• Posting of text links for SMB and Corporate members (depends on advertising team how this is to be implemented)Fee: $15 /yearAnother option scheme: 100 per monthNote: Because of the limitation in benefits, we want this type of member to have an option to upgrade.
    • Membership Name: Problogger
    • Membership Name: Problogger• Ideal for: Professional bloggers, bloggers who are already earning, those who are “not new” to blogging, those who want to join the community but who wants to be a member of Cebu Bloggers Society. Benefits:• Blog post opportunities• Events / product launches• Get your portfolio listed in our members directory• 10% - 15% discount to CBSi member, partner or organized events (need to list fixed CBSi events)• Free access to forums (limited to general membership unless an officer?)• Free access to job postings from SMB / Corp• Affordable sponsorship and speaking opportunities in events, conference, and contests (example is link exposure at CBSi sinulog wall)
    • Membership Name: Problogger• Participate in affiliate program (referral of businesses/corp will entitle percentage to the partner’s fee) (TBA)• Opportunity to be featured in our articles• Join our advertising revenue program for CBSi members• Five (5) Text link placements to promote your blog or website in our link exchange network.Commitment:• Follow protocol and rules in events (need to create a member’s pledge and post on blogs -- should include disclosure of paid opportunities)• Posting of text links for SMB and Corporate members (depends on advertising team how this is to be implemented) Fee: $40/year
    • Membership Name: Partner
    • Membership Name: PartnerIdeal for SME/Corp/PR Agencies who need to partner with CBSi as media partner for marketing Benefits:• Get your business portfolio listed in our businesses directory• Participate in all of our regularly conducted seminars / workshops (setup fixed events for these -- internet marketing summit, bloggable)• Post banner ad in our CBSi website, in rotation system, for one year.• Participate in the forums section and interact with fellow members.• Get your organization listed in our local business directory (needs to be part of site revamp)
    • Membership Name: Partner• Post your job openings in our job directory for all members• Distribute your marketing collaterals in all exhibits and events where CBSi is participating or organizing.• Publishing your press release on our website (3 events per month)• Receive help in facilitating blogger outreach program• Ten (10) text link placements to promote your blog or website in our link exchange network• Assistance in distributing your press release to various media firms. (Do we have other media firms as partners?)• Patron sponsorship slot at ___ blog awards (need to be organized annually) Fee: $300 / year
    • Membership Name: Supplier
    • Membership Name: ProviderIdeal for Entrepreneur Bloggers who provide online marketing servicesBenefits:• Get your business portfolio listed in our businesses directory• Conduct seminars for CBSi members and partners• Assistance from CBSi members on participation• Post banner ad in our CBSi website, in rotation system, for one year.• Get your organization listed in our local business directory (needs to be part of site revamp)• Be featured in our articles and blog articles. (how many times per month/year?)• Post your job openings in our job directory for all members• Discount in sponsorship opportunities
    • Membership Name: ProviderResponsibilities• Provide initial FREE consultation and fixed rate services to partners• Provide 1 month FREE trial service and marketing for CBSi channels• Facilitate bloggers at blog events (minimum three events per year)• After trial period, provide 10% discounted rates for partners• Provide discount to members and partners at provider events.• Provide receipts for offerings and services Fee: $100 / year
    • What’s Next?• Need team members who love to collect data, love to collate member information and mine value for our membership offerings.• Draft revisions for membership structure• Reformat membership signup list to include:• Create membership application requirements• Make membership questionnaire into a form survey to properly collate data
    • “Project Quilt”