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Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
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Why It Pays for Retailers to Be Likeable

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  • 1. Why  It  Pays     For  Retailers   To  Be   #Likeable  @DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook Slideshare.net/DaveKerpen
  • 2. #Likeable    
  • 3. Listen  first   &  never  stop  listening   #Likeable    
  • 4. #Likeable    
  • 5. #Likeable    
  • 6. Responsiveness   is  NOT   a  choice   #Likeable    
  • 7. #Likeable    
  • 8. #Likeable    
  • 9. #Likeable    
  • 10. #Likeable    
  • 11. Meaningful  engagement   cannot  be   mechanical   #Likeable    
  • 12. #Likeable    
  • 13. #Likeable    
  • 14. “I’m  sorry.” #Likeable    
  • 15. #Likeable    
  • 16. #Likeable    
  • 17. #Likeable    
  • 18. “Thank  you.” #Likeable    
  • 19. #Likeable    
  • 20. #Likeable    
  • 21. Provide  Value   #Likeable    
  • 22. 10%  Off          =    Marketing    50%  Off          =    Value    100%  Off    =    Loyal  customers  for  life   #Likeable    
  • 23. #Likeable    
  • 24. Every  brand  has  a  story.  Tell  yours.   #Likeable    
  • 25. #Likeable    
  • 26. #Likeable    
  • 27. Inspire   customers  to  share  their  stories   #Likeable    
  • 28. #Likeable    
  • 29. SURPRISE!   &  delight   #Likeable    
  • 30. #Likeable    
  • 31. #Likeable    
  • 32. Social  ads  =  perfect  targeting   #Likeable    
  • 33. #Likeable    
  • 34. Don’t  sell  –compel   #Likeable    
  • 35. #Likeable    
  • 36. #Likeable    
  • 37. 29,500  visitors  to  website  &  $21,000  in  sales  from  Pinterest   #Likeable    
  • 38. 56,173  codes  redeemed  tied  directly  to  Facebook  and  Twitter     #Likeable    
  • 39. It’s  just  a   cocktail   party   #Likeable    
  • 40. First  look  at    3  Easy  Ways  Retailers   Can  Measure  ROI   From  Social  Media   Efforts  
  • 41. Feedback?   Grand  Prize!  Give  us  your  business  card  to  win!   @DaveKerpen   FB.com/LikeableMedia   @LikeableMedia   dave@likeable.com  

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