Why It Pays for Retailers to Be Likeable

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Why It Pays for Retailers to Be Likeable

  1. 1. Why  It  Pays     For  Retailers   To  Be   #Likeable  @DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook Slideshare.net/DaveKerpen
  2. 2. #Likeable    
  3. 3. Listen  first   &  never  stop  listening   #Likeable    
  4. 4. #Likeable    
  5. 5. #Likeable    
  6. 6. Responsiveness   is  NOT   a  choice   #Likeable    
  7. 7. #Likeable    
  8. 8. #Likeable    
  9. 9. #Likeable    
  10. 10. #Likeable    
  11. 11. Meaningful  engagement   cannot  be   mechanical   #Likeable    
  12. 12. #Likeable    
  13. 13. #Likeable    
  14. 14. “I’m  sorry.” #Likeable    
  15. 15. #Likeable    
  16. 16. #Likeable    
  17. 17. #Likeable    
  18. 18. “Thank  you.” #Likeable    
  19. 19. #Likeable    
  20. 20. #Likeable    
  21. 21. Provide  Value   #Likeable    
  22. 22. 10%  Off          =    Marketing    50%  Off          =    Value    100%  Off    =    Loyal  customers  for  life   #Likeable    
  23. 23. #Likeable    
  24. 24. Every  brand  has  a  story.  Tell  yours.   #Likeable    
  25. 25. #Likeable    
  26. 26. #Likeable    
  27. 27. Inspire   customers  to  share  their  stories   #Likeable    
  28. 28. #Likeable    
  29. 29. SURPRISE!   &  delight   #Likeable    
  30. 30. #Likeable    
  31. 31. #Likeable    
  32. 32. Social  ads  =  perfect  targeting   #Likeable    
  33. 33. #Likeable    
  34. 34. Don’t  sell  –compel   #Likeable    
  35. 35. #Likeable    
  36. 36. #Likeable    
  37. 37. 29,500  visitors  to  website  &  $21,000  in  sales  from  Pinterest   #Likeable    
  38. 38. 56,173  codes  redeemed  tied  directly  to  Facebook  and  Twitter     #Likeable    
  39. 39. It’s  just  a   cocktail   party   #Likeable    
  40. 40. First  look  at    3  Easy  Ways  Retailers   Can  Measure  ROI   From  Social  Media   Efforts  
  41. 41. Feedback?   Grand  Prize!  Give  us  your  business  card  to  win!   @DaveKerpen   FB.com/LikeableMedia   @LikeableMedia   dave@likeable.com  

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