Top 40 Facebook Fan Pages
 

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This webinar from 4/26/2011 goes over the top 40 pages on Facebook as chosen by Likeable Media. We also highlight the top 20 pages from our client base and give you tips on how to make your ...

This webinar from 4/26/2011 goes over the top 40 pages on Facebook as chosen by Likeable Media. We also highlight the top 20 pages from our client base and give you tips on how to make your organization more likeable.

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Top 40 Facebook Fan Pages Presentation Transcript

  • 1. The Top 40 Fan Pages on Facebook as voted by Likeable
    @DaveKerpen, CEO
    April 26, 2011
    Tweet with us using #likeable
    Ask questions at facebook.com/likeablemedia
  • 2. This is Likeable Media.
  • 3. Our Story.
    Our Story.
  • 4. Our Mission.
    To leverage social media and word of mouth marketing to create more transparent, responsive, likeable companies, organizations and governments.
  • 5. Our Passion.
    Making companies more likeable – in every sense of the word
    “Like”able
  • 6. The Facts.
    If Facebook were a country, it would be the third largest in the world.
    500 billion minutes are spent on Facebook per month.
    25 billion pieces of content are shared on Facebook per month.
    Facebook has more traffic on their site than Google.
  • 7. What Does This Mean For You?
    Word of Mouth will always be the best form of advertising for your organization.
    Friends will always take advice from friends…
    7
  • 8. But With Social Media, The Definition Of Friends Has Changes Drastically.
  • 9. Facebook’s natural virality allows users to endorse your center with the click of a button to hundreds of their friends.
    9
  • 10. Introducing…
    The Top 25 Client
    Pages on Facebook
    as voted by Likeable
    Disclosure: These are all current or former clients of Likeable. We didn’t allow clients to be eligible for our Top 40, but we wanted to showcase some of our favorites.
    10
  • 11. Ritani
    Contest brought in 5,634 ‘likes’ in one day.
  • 12. Boston sexED
    The BPHC acquired over 2000
    ‘likes’ through this campaign.
  • 13. stride rite
    Over 57,000 interactions with the online
    moments book since the November 2010 launch.
  • 14. Our Jewish Community
    Has an engaged community of
    7,196 ‘likers’ from 26 countries.
  • 15. Cumberland Farms
    Fan call-to-action led the page to over
    140,000 ‘likers’ and “Free Chill Zone Days!”
  • 16. Uno Chicago Grill
    App allowed fans to create their own pizza and ultimately impact change within the organization.
  • 17. The Pampered Chef
    Ad Stats: Average rate of $0.11 and $0.06 per new Like
    Lowest cost per fan rate in Likeable
    history and likely in the industry.
  • 18. 1-800-Flowers.com
    Shop for flowers without ever
    leaving their Facebook page.
  • 19. Entenmann’s
    Special Fan Offers- ‘like’ and be rewarded!
  • 20. Visit Salt Lake
    App allows travelers to organize their perfect vacation.
  • 21. Neutrogena
    Offering fans special offers and coupons! E-commerce allows you to buy from their page.
  • 22. Beverly Hospital
    Customizable apps to fit the needs of the specific page.
  • 23. PopCorners
    Raves allows the fans to get involved on the page and have their voice heard in a BIG way!
  • 24. Voices Against Brain Cancer
    Campaign that encourages engagement for charity!
  • 25. The Crime Scene
    (Penguin Books)
    Using Facebook questions to create conversation and engagement on the page.
  • 26. Hayneedle
    Promotion that allows the user to build their own dream backyard using Hayneedle products.
  • 27. Verizon FiOS
    Personalized responses gives this company a human touch!
  • 28. Golden Malted
    Offers shareable recipes they know their fans will love!
  • 29. Restaurant.com
    Engaging content posted everyday with great fan interaction.
  • 30. Galveston Island Tourism
    Photos help the island come alive.
  • 31. Turnstone
    YouTube integration helps combine their social networks and provides valuable content.
  • 32. Extra Space
    Reaching out to fans on a welcome tab that gives Facebook fans one free month of storage!
  • 33. iChoose600 (NY DOH)
    The Calorie Counter is a fun, user-friendly
    way to promote their campaign.
  • 34. Pendaflex
    Welcome tab showcasing their current promotion and easy links to other social networks.
  • 35. Venus on Fire Mars on Ice
    Links to different ways you can buy the best selling book with a special message from the author.
  • 36. Introducing…
    The Top 40 Pages
    on Facebook
    as voted by Likeable
    36
  • 37. True Religion Brand Jeans
    Exclusive fan content.
  • 38. Barbie
    Timely and relevant content from the voice of the product.
  • 39. Seinfeld
    The Nothing! Tab has games, trivia, and quotes for true fans.
  • 40. Hilton Hotels
    It has rewards program information and levels.
  • 41. Best Buy
    Shop & Share gives you the ability to ask your friends about what you’re looking for.
  • 42. Toy Story
    The Toy Creator and exclusive content gives fans a way to extend the Toy Story experience.
  • 43. Lady Gaga
    Offers music directly on the page and leaves a place for fans to leave comments.
  • 44. Nikon
    Has contests, information, questions, and photos taken by customers.
  • 45. Bonefish Grill
    Includes more information about their restaurant on their Facebook page than on their website. Includes menus, music, cocktail recipes, and more.
  • 46. Skittles
    The Rainbow Tab is bright and colorful, drawing the eye. PLUS it is filled with tons of interesting content.
  • 47. FamilyGuy
    Welcome Page has full episodes for viewers!
  • 48. Cheesecake Factory
    This page utilizes photo contests, and apps like ‘find your cheesecake match’.
  • 49. McDonalds
    Optimized profile pictures and welcome tab that contains featured new products.
  • 50. East Village Radio
    Includes blog right on their page.
  • 51. Highline Ballroom
    Uses files to present the menu and uses the welcome tab to feature the latest gigs.
  • 52. Macy’s
    Connecting with their fans by using ‘Trend Report’ to show users how to wear the latest styles.
  • 53. Alternative Press
    Constant updating of news in the music world.
  • 54. Despicable Me
    Great interactive page with games and photos.
  • 55. Brooklyn Museum
    The art share app lets you preview art on display.
  • 56. Louis Vuitton
    Welcome Tab with the ability to watch a full fashion show.
  • 57. Chevy
    Has a virtual garage and a blogosphere.
  • 58. iTunes
    Featured Tab is very interactive and integrates other social networks.
  • 59. Boloco
    Very responsive to fans that write on the wall.
  • 60. YouTube
    Life in a Day Tab
    shows over
    80,000 submitted
    videos.
  • 61. Audi
    Integrated Flickr stream with videos and photos.
  • 62. Harley Davidson
    Has over 17,000
    photos and
    short videos.
  • 63. CNN
    Stay up to date with the news stream.
  • 64. Chuck Palahniuk
    Updates often and with a variety of content.
  • 65. Forever 21
    Fun, interactive game gives users a chance to win discount cards.
  • 66. Delta
    One of the only airlines that allows you to buy tickets right from Facebook.
  • 67. Subaru of America
    Attracting a niche market- Dog Owners!
  • 68. Chipotle
    Wrap What You Love allows you to vote and Chipotle will donate to the cause of your choice.
  • 69. Starbucks
    Starbucks Around The World shows fans just how global their brand is.
  • 70. Fuse TV
    Tab changes for each program they are promoting and it always stays up to date.
  • 71. Brueggers
    Page gives users great recipes they can use with their bagels!
  • 72. 1-800-Dentist
    Get to know your dentist with their blog!
  • 73. Panasonic
    The "Fans Only" and "LUMIX Support" tabs on the site give people a reason to ‘like’ this page.
  • 74. Gold’s Gym
    Stories, tips, and testimonials help people get inspired!
  • 75. Sennheiser
    Great product information can help you decide on right product for you.
  • 76. Sephora
    So much fan interaction on their wall!
  • 77. Top 10 Recommendations to Make Your Organization More Likeable on Facebook
  • 78. 1. way beyond women 25-54: define your target audience better than ever
  • 79.
  • 80. 2. think – and act – like your customer
  • 81.
  • 82.
  • 83. 3. compel your customers to be your first fans
  • 84.
  • 85. 4. respond quickly to all bad comments
  • 86.
  • 87.
  • 88. 5. respond to good comments too
  • 89.
  • 90. online influencers…
    the new celebrities?
  • 91. 6. be authentic
  • 92.
  • 93. 7. be honest & transparent
  • 94.
  • 95. 8. should you ask a lot of questions?
  • 96. in a recent study, Likeable Media looked at status updates that…
    1. Pose a question or challenge directly to fans
    2. Ask fans to “like” it
    3. Announce winners of a Facebook-hosted contest or sweepstakes
    4. Include “everything else” – all remaining status updates that didn’t fit any of the above categories
  • 97. Likeable Media found the following…
    • In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for “other updates”.*
    • In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as “other updates”.
  • 98.
  • 99. 9. inspire your customers to share stories
  • 100.
  • 101.
  • 102. 10. consistently deliver excitement, surprise, & delight
  • 103. free chillzones
  • 104. like us!
    http://likelikeable.com/
  • 105. thank you/grand prize/ I love feedback
    Likeable.com
    Engage with us @LikeableMedia on Twitter
    Ask us questions @
    Facebook.com/LikeableMedia
    Or, email me anytime dave@likeable.com
    Get the Likeable! (The Book)
    http://buylikeable.com