Top 40 Facebook Fan Pages

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This webinar from 4/26/2011 goes over the top 40 pages on Facebook as chosen by Likeable Media. We also highlight the top 20 pages from our client base and give you tips on how to make your organization more likeable.

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  • -travel target audience
  • Vin Diesel has 21,792,297 fans on FB
  • Top 40 Facebook Fan Pages

    1. 1. The Top 40 Fan Pages on Facebook as voted by Likeable<br />@DaveKerpen, CEO<br />April 26, 2011<br />Tweet with us using #likeable<br />Ask questions at facebook.com/likeablemedia<br />
    2. 2. This is Likeable Media.<br />
    3. 3. Our Story.<br />Our Story.<br />
    4. 4. Our Mission.<br />To leverage social media and word of mouth marketing to create more transparent, responsive, likeable companies, organizations and governments. <br />
    5. 5. Our Passion.<br />Making companies more likeable – in every sense of the word<br />“Like”able<br />
    6. 6. The Facts.<br />If Facebook were a country, it would be the third largest in the world. <br />500 billion minutes are spent on Facebook per month.<br />25 billion pieces of content are shared on Facebook per month.<br />Facebook has more traffic on their site than Google.<br />
    7. 7. What Does This Mean For You?<br />Word of Mouth will always be the best form of advertising for your organization.<br />Friends will always take advice from friends…<br />7<br />
    8. 8. But With Social Media, The Definition Of Friends Has Changes Drastically.<br />
    9. 9. Facebook’s natural virality allows users to endorse your center with the click of a button to hundreds of their friends.<br />9<br />
    10. 10. Introducing…<br />The Top 25 Client <br />Pages on Facebook <br />as voted by Likeable<br />Disclosure: These are all current or former clients of Likeable. We didn’t allow clients to be eligible for our Top 40, but we wanted to showcase some of our favorites.<br />10<br />
    11. 11. Ritani<br />Contest brought in 5,634 ‘likes’ in one day.<br />
    12. 12. Boston sexED<br />The BPHC acquired over 2000 <br />‘likes’ through this campaign.<br />
    13. 13. stride rite<br />Over 57,000 interactions with the online <br />moments book since the November 2010 launch.<br />
    14. 14. Our Jewish Community<br />Has an engaged community of <br />7,196 ‘likers’ from 26 countries.<br />
    15. 15. Cumberland Farms<br />Fan call-to-action led the page to over <br />140,000 ‘likers’ and “Free Chill Zone Days!”<br />
    16. 16. Uno Chicago Grill<br />App allowed fans to create their own pizza and ultimately impact change within the organization.<br />
    17. 17. The Pampered Chef<br />Ad Stats: Average rate of $0.11 and $0.06 per new Like<br /> Lowest cost per fan rate in Likeable <br />history and likely in the industry.<br />
    18. 18. 1-800-Flowers.com<br />Shop for flowers without ever <br />leaving their Facebook page. <br />
    19. 19. Entenmann’s<br />Special Fan Offers- ‘like’ and be rewarded!<br />
    20. 20. Visit Salt Lake<br />App allows travelers to organize their perfect vacation. <br />
    21. 21. Neutrogena<br />Offering fans special offers and coupons! E-commerce allows you to buy from their page.<br />
    22. 22. Beverly Hospital<br />Customizable apps to fit the needs of the specific page.<br />
    23. 23. PopCorners<br />Raves allows the fans to get involved on the page and have their voice heard in a BIG way!<br />
    24. 24. Voices Against Brain Cancer<br />Campaign that encourages engagement for charity!<br />
    25. 25. The Crime Scene <br />(Penguin Books)<br />Using Facebook questions to create conversation and engagement on the page. <br />
    26. 26. Hayneedle<br />Promotion that allows the user to build their own dream backyard using Hayneedle products.<br />
    27. 27. Verizon FiOS<br />Personalized responses gives this company a human touch!<br />
    28. 28. Golden Malted<br />Offers shareable recipes they know their fans will love!<br />
    29. 29. Restaurant.com<br />Engaging content posted everyday with great fan interaction. <br />
    30. 30. Galveston Island Tourism<br />Photos help the island come alive. <br />
    31. 31. Turnstone<br />YouTube integration helps combine their social networks and provides valuable content.<br />
    32. 32. Extra Space<br />Reaching out to fans on a welcome tab that gives Facebook fans one free month of storage!<br />
    33. 33. iChoose600 (NY DOH)<br />The Calorie Counter is a fun, user-friendly <br />way to promote their campaign. <br />
    34. 34. Pendaflex<br />Welcome tab showcasing their current promotion and easy links to other social networks. <br />
    35. 35. Venus on Fire Mars on Ice<br />Links to different ways you can buy the best selling book with a special message from the author. <br />
    36. 36. Introducing…<br />The Top 40 Pages <br />on Facebook <br />as voted by Likeable<br />36<br />
    37. 37. True Religion Brand Jeans<br />Exclusive fan content. <br />
    38. 38. Barbie<br />Timely and relevant content from the voice of the product. <br />
    39. 39. Seinfeld<br />The Nothing! Tab has games, trivia, and quotes for true fans.<br />
    40. 40. Hilton Hotels<br />It has rewards program information and levels.<br />
    41. 41. Best Buy<br />Shop & Share gives you the ability to ask your friends about what you’re looking for.<br />
    42. 42. Toy Story<br />The Toy Creator and exclusive content gives fans a way to extend the Toy Story experience.<br />
    43. 43. Lady Gaga<br />Offers music directly on the page and leaves a place for fans to leave comments.<br />
    44. 44. Nikon<br />Has contests, information, questions, and photos taken by customers.<br />
    45. 45. Bonefish Grill<br />Includes more information about their restaurant on their Facebook page than on their website. Includes menus, music, cocktail recipes, and more.<br />
    46. 46. Skittles<br />The Rainbow Tab is bright and colorful, drawing the eye. PLUS it is filled with tons of interesting content.<br />
    47. 47. FamilyGuy<br />Welcome Page has full episodes for viewers!<br />
    48. 48. Cheesecake Factory<br />This page utilizes photo contests, and apps like ‘find your cheesecake match’.<br />
    49. 49. McDonalds<br />Optimized profile pictures and welcome tab that contains featured new products.<br />
    50. 50. East Village Radio<br />Includes blog right on their page. <br />
    51. 51. Highline Ballroom<br />Uses files to present the menu and uses the welcome tab to feature the latest gigs.<br />
    52. 52. Macy’s<br />Connecting with their fans by using ‘Trend Report’ to show users how to wear the latest styles.<br />
    53. 53. Alternative Press<br />Constant updating of news in the music world.<br />
    54. 54. Despicable Me<br />Great interactive page with games and photos.<br />
    55. 55. Brooklyn Museum<br />The art share app lets you preview art on display.<br />
    56. 56. Louis Vuitton<br />Welcome Tab with the ability to watch a full fashion show.<br />
    57. 57. Chevy<br />Has a virtual garage and a blogosphere.<br />
    58. 58. iTunes<br />Featured Tab is very interactive and integrates other social networks.<br />
    59. 59. Boloco<br />Very responsive to fans that write on the wall.<br />
    60. 60. YouTube<br />Life in a Day Tab<br />shows over <br />80,000 submitted<br />videos.<br />
    61. 61. Audi<br />Integrated Flickr stream with videos and photos.<br />
    62. 62. Harley Davidson<br />Has over 17,000<br />photos and<br />short videos.<br />
    63. 63. CNN<br />Stay up to date with the news stream.<br />
    64. 64. Chuck Palahniuk<br />Updates often and with a variety of content.<br />
    65. 65. Forever 21<br />Fun, interactive game gives users a chance to win discount cards.<br />
    66. 66. Delta<br />One of the only airlines that allows you to buy tickets right from Facebook.<br />
    67. 67. Subaru of America<br />Attracting a niche market- Dog Owners!<br />
    68. 68. Chipotle<br />Wrap What You Love allows you to vote and Chipotle will donate to the cause of your choice.<br />
    69. 69. Starbucks<br />Starbucks Around The World shows fans just how global their brand is.<br />
    70. 70. Fuse TV<br />Tab changes for each program they are promoting and it always stays up to date.<br />
    71. 71. Brueggers<br />Page gives users great recipes they can use with their bagels!<br />
    72. 72. 1-800-Dentist<br />Get to know your dentist with their blog!<br />
    73. 73. Panasonic<br />The "Fans Only" and "LUMIX Support" tabs on the site give people a reason to ‘like’ this page.<br />
    74. 74. Gold’s Gym<br />Stories, tips, and testimonials help people get inspired!<br />
    75. 75. Sennheiser<br />Great product information can help you decide on right product for you.<br />
    76. 76. Sephora<br />So much fan interaction on their wall!<br />
    77. 77. Top 10 Recommendations to Make Your Organization More Likeable on Facebook<br />
    78. 78. 1. way beyond women 25-54: define your target audience better than ever<br />
    79. 79.
    80. 80. 2. think – and act – like your customer<br />
    81. 81.
    82. 82.
    83. 83. 3. compel your customers to be your first fans<br />
    84. 84.
    85. 85. 4. respond quickly to all bad comments<br />
    86. 86.
    87. 87.
    88. 88. 5. respond to good comments too<br />
    89. 89.
    90. 90. online influencers…<br />the new celebrities?<br />
    91. 91. 6. be authentic<br />
    92. 92.
    93. 93. 7. be honest & transparent<br />
    94. 94.
    95. 95. 8. should you ask a lot of questions?<br />
    96. 96. in a recent study, Likeable Media looked at status updates that…<br />1. Pose a question or challenge directly to fans <br />2. Ask fans to “like” it<br />3. Announce winners of a Facebook-hosted contest or sweepstakes<br />4. Include “everything else” – all remaining status updates that didn’t fit any of the above categories<br />
    97. 97. Likeable Media found the following…<br />• In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for “other updates”.*<br />• In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as “other updates”.<br />
    98. 98.
    99. 99. 9. inspire your customers to share stories<br />
    100. 100.
    101. 101.
    102. 102. 10. consistently deliver excitement, surprise, & delight <br />
    103. 103. free chillzones<br />
    104. 104. like us!<br />http://likelikeable.com/<br />
    105. 105. thank you/grand prize/ I love feedback<br />Likeable.com<br />Engage with us @LikeableMedia on Twitter<br />Ask us questions @ <br />Facebook.com/LikeableMedia<br />Or, email me anytime dave@likeable.com<br />Get the Likeable! (The Book)<br />http://buylikeable.com<br />

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