The Future of Social Media Is In Your Pocket

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The Future of Social Media Is In Your Pocket

  1. 1. the future of social media is in your pocket media
  2. 2. 46%of people accesssocial media froma mobile device.
  3. 3. The only featuremore valuable thansocial media onyour phone is GPS.
  4. 4. 28%of iPhone users under 25visit Twitter or Facebookbefore getting out of bedin the morning.
  5. 5. But it’s not just for “young people.”
  6. 6. 2011-2012 saw a109% INCREASEin mobile social useamong 55+
  7. 7. By network:
  8. 8. 50%of Twitter usersare mobile.
  9. 9. = 1 Million488 million peopleuse facebook mobile.
  10. 10. Mobile Facebookusers spend11 hoursper month onthe site(vs. 6.5 hours per monthfor desktop users).
  11. 11. 2012:Facebook acquiresInstagram for$1 billion.
  12. 12. 5 millionphotos are uploadeddaily on Facebook.
  13. 13. 2013:Twitter acquires Vineand it becomes socialmedia’s newest “it kid.”
  14. 14. Social media is mobile media.
  15. 15. It’s time to get your phone out of yourpocket—and into your marketing mix.
  16. 16. what can i do?
  17. 17. You are aphotographer.
  18. 18. You are avideographer.
  19. 19. SIISSis the new KISS.[Say It In Six Seconds]
  20. 20. Rich media can(and should) beshared acrossnetworks.
  21. 21. And it needs to work!
  22. 22. Think mobile! If it doesn’t work on your phone, you won’t go back on your laptop.
  23. 23. get out there! Tips & Tricks
  24. 24. 1CAPTURE ON THE GO.(And use it later.)
  25. 25. 2GET ACOMPANYDEVICE(loaded with appsand ready wheneveropportunity strikes).
  26. 26. 3DON’T BE APERFECTIONIST.(Keep it gritty.)
  27. 27. 4SEE WHAT STICKS.(Keep trying and innovatingyour approach.)
  28. 28. 5HAVE FUN!
  29. 29. THANK YOUQUESTIONS?Mallorie RosenbluthLikeable Media240 West 37th Street, 7th FlNew York, NY 10018P (212) 660-2458E mallorie@likeable.com

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