Case Study: Stride Rite - Moments BookPresentation Transcript
Case Study:Stride Rite – Moments Book
Goals• Reconnect and rebuild the brand’s relationship with moms and create new relationships with moms• Create a platform for moms to revisit memories with Stride Rite &
Strategy • Create a Facebook Stride Rite baby book for mothers to share their stories and special moments Allowing moms to talk and share stories about their kids created the ideal opportunity for Stride Rite to reconnect with moms on social media. • Used Facebook page, premium ads, and apps to promote the scrapbook
Result• Over 57,000 views and interactions with the Stride Rite moments book Because the brand Stride Rite has such a strong connection with kids learning to walk, creating a campaign that targeted moms’ special memories created organic engagement on multiple levels.• Connections were made by the sharing of stories and pictures.
Additional Materials The Stride Rite Moments contest resulted in thousands of entries from moms who were anxious to show off their kids and share their memories.