So You've Got Facebook Fans. Now What?
 

So You've Got Facebook Fans. Now What?

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Building a Successful Facebook Community

Building a Successful Facebook Community

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    So You've Got Facebook Fans. Now What? So You've Got Facebook Fans. Now What? Presentation Transcript

    • So You‘ve GotFacebook Fans. Now What? Building A Successful Facebook Community
    • Companies have spent millions ofdollars gathering fans on theirFacebook pages and being liked allacross the web. But who are thesefans and what does this mean forthe brand?
    • It s not about how many fans you have, it s what you learnfrom and do with these fans that matters most!
    • Think Of Your Facebook Community As A Party What makes some parties more successful and desirable then others? Appeal AudienceAdaptability Awareness
    • Appeal     Is your Facebook page a placepeople would want to spend time in and visit often?1.  Creative.2.  Discounts and Coupons.3.  Contests and Promotions.4.  Applications.
    • CreativeYour creative should beappealing, represent thepurpose of your page, andinclude a strong call to action.•  Profile Pictures.•  Photo Strip.•  Welcome Tab.•  Additional Custom Tabs.  
    • Discounts and CouponsCoupons and discounts are a great way to not onlyacquire new fans but to reward existing fans,encourage sharing, generate sales, and track results.  
    • Contests and PromotionsFacebook contests allowcompanies to reward theirfans while being a greatway to support internalmarketing initiatives,encourage engagement,get people talking, anddrive organic growth.
    • ApplicationsApplications are a strongmedium to showcaseinnovation, encouragesharing, prolong time spenton your page, and providea creative platform with aclear call-to-action for usersto interact with your brand.  
    • AudienceWho are your fans and how will you keep them engagedand entertained?•  Get To Know Your Fans.•  Keep Fans Engaged. Stop in and stay awhile!    
    • Get To know Your Fans  • Facebook Analytics.  •  Polls and Surveys.•  Facebook Questions•  Screener Status Updates.
    • Keep Fans Engaged  •  Ask Questions.  •  Ask for Opinions/Suggestions.•  Share Stories.•  Provide Sneak Peaks.•  Post Quizzes, Trivia.•  Provide Value.•  Multi-Media Content.•  Be Likeable.
    • Adaptability Are your taking care of your fans? Are you listening to their needs, using what you learn, and taking action?1.  Customer Service.2.  Focus Groups.
    • Customer Service  Thank and respond  to the positive andrespond even morediligently to thenegative.Provide real andtimely solutions!
    • Focus Groups    Think of your Facebookpage and wall as theultimate Survey or focusgroup.Continuously discover howyou can meet consumersneeds while exceeding theirexpectations.
    • Awareness     Are your fans talking about or promoting your brand and encouraging their friends to purchase your products or join your Facebook community?1.  Engagement and Interaction.2.  Brand Ambassadors.3.  Review Programs.
    • Engagement and Interaction  Encourage fans to  spread the wordabout your brandthrough the stream!•  Engaging Updates.•  Sharable Content.•  Social Plugins.•  Social Ads.
    • Brand Ambassadors    •  Rally biggest fans to spread the word about your brand.•  Reward biggest fans for sharing.•  Parties and Sampling programs.
    • Review Programs  Encourage and reward  fans for reviewingproducts or servicesthrough coupons orsamples.Keep it simple andmake it sharable!
    • So Remember Its not about how many people you can getto come to your party, it s about giving them a personalized and rewarding experience so that they will come back and bring all their friends.
    • Thank You! Mandy Cudahy - @Mandy55Lauren Sleeper - @LaurenSleeper