Case Study: Our Jewish Community - Community Outreach

Case Study: Our JewishCommunity – Community Outreach

Goals• To speak with Jewish individuals that have yet to find a home in traditional institutions for various reasons• Build a more interactive and young presence for Jewish individuals &

Strategy• Build a unique voice that differs from the more traditional Jewish sense• Use Facebook to reach younger fans as well broadcast worldwide• Hold virtual services via Facebook for Jews worldwide to attend and learn

Results• Our Jewish Community and its Rabbis have been featured in more than 100 major articles, including The New York Times, Huffington Post, and Air America Radio.• The Our Jewish Community has topped 10,000 likes on its Facebook page. By creating a unique experience that targeted a young audience, Our Jewish Community was able to increase engagement across its platforms.• Yom Kippur services in 2009 hosted over 3,660 attendees

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Case Study: Our Jewish Community - Community Outreach

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