Online, consumers are more likely to engage with pictures than any other media. Why does this matter?
Photos make up 93% of the most engaging content on Facebook; they get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. And it’s not just images on Facebook. Tweets with image links get 2X the engagement rate of those without. With data like this, it’s clearly important to consider how to make compelling, visual content that doesn’t look like an advertisement–content that consumers want to share.
In today’s episode of Carrie’s Corner, Carrie offers tips on how to create content worthy of sharing and how to add your branding in a way that’s not so overwhelming.