Only for the Bravest and Most Successful
WARNING: To the naysayers, opportunists, andobstructionists who stand in the way   of driving change and progress         ...
1824 or 2012 Somewhere in the Westor in a Company Near You.
Adapt, Change or Die
Driving ChangeChange for Change Sake        is bad  “There is nothing wrong with      change, if it is in the right direct...
Agents of Change     Leaders
Type of Change Agents  Clock Changers & Lions
Clock Changers
Or. . . the other guys
Be a Clock Changer     Be a leader
Noticeable Assets• Problem Solvers, not  problem seekers• Change agents for the  process• Cheerleaders who  reinforce goal...
Why People & Companies Fail to Drive Change Needed to Win          The BIG Five
Reasons We Fail1. Fear             Be a beginner
Reasons We Fail 2. TensionHealthy debate is good.
Reasons We Fail  3. RadicalTransparency                 Elephants are fun to kill
Reasons We Fail4. Risk             No one is going to die
Reasons We Fail5. Promises                  Let’s do lunch
How its Suppose to Work
Make my Order
Give Up Some Cash
Delivered Fresh
I’m Not Lovin’ it!
Clowns Lie
What is a Promise? Mutual Conditions        of   Satisfaction
Basic Components• The Customer• The Performer• The Action Cycle & 4 Phases              Pretty simple in theory
The John Madden View                    The Action Cycle         Phase I                       Phase IIThe Customer       ...
The first step. . . Phase I                            The Action Cycle                    OFFER     The Customer         ...
The Second Step. . .Phase II               The Action Cycle                              AGREEMENTThe Customer       Promi...
One More. . .Phase III               The Action CycleThe Customer       Promise                                  The Perfo...
Bringing it home. . .Phase IV                 The Action CycleThe Customer          Promise                               ...
Connected by YOUR promises  What are your promises to the Company?                                           31
Ask YourselfWhy are you in this game?     Who are you?        Your 118What shall you look like?
Brand  Horses. . . cows       andpromises delivered
Do it RightStand for something Online or offline  Principles only mean       something     when they are      inconvenient
Think Big, Act BIGGER• Drive Change Everyday   - More than Film• Size does not matter   - Main Street vs. Wall Street• Rea...
Cause Tension• Don’t settle• Create competition• Stir it up• Why?
Rules to Remember• Mood• Rule of thirds• Change the questions• Make it better in the new place
Try some new things     After all, . . .
Walk the Talk• Objective: Drive Sales  (repeat best seller) with  great content and  marketing• Engage fans/content• Drive...
The othersUgly, not so smart
MeSmart and branded
Everyone needs an enemy• Battle Brings out their best• Educate and lead• Anticipate problems before they arrive  – Quantif...
Be a dog soldier.
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Likeable U: Running the Gauntlet by Jeffrey Hayzlett

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  • Likeable U: Running the Gauntlet by Jeffrey Hayzlett

    1. 1. Only for the Bravest and Most Successful
    2. 2. WARNING: To the naysayers, opportunists, andobstructionists who stand in the way of driving change and progress in any organization Note: WE WILL BEAT YOU
    3. 3. 1824 or 2012 Somewhere in the Westor in a Company Near You.
    4. 4. Adapt, Change or Die
    5. 5. Driving ChangeChange for Change Sake is bad “There is nothing wrong with change, if it is in the right direction.” – Winston Churchill
    6. 6. Agents of Change Leaders
    7. 7. Type of Change Agents Clock Changers & Lions
    8. 8. Clock Changers
    9. 9. Or. . . the other guys
    10. 10. Be a Clock Changer Be a leader
    11. 11. Noticeable Assets• Problem Solvers, not problem seekers• Change agents for the process• Cheerleaders who reinforce goals• Seam operators
    12. 12. Why People & Companies Fail to Drive Change Needed to Win The BIG Five
    13. 13. Reasons We Fail1. Fear Be a beginner
    14. 14. Reasons We Fail 2. TensionHealthy debate is good.
    15. 15. Reasons We Fail 3. RadicalTransparency Elephants are fun to kill
    16. 16. Reasons We Fail4. Risk No one is going to die
    17. 17. Reasons We Fail5. Promises Let’s do lunch
    18. 18. How its Suppose to Work
    19. 19. Make my Order
    20. 20. Give Up Some Cash
    21. 21. Delivered Fresh
    22. 22. I’m Not Lovin’ it!
    23. 23. Clowns Lie
    24. 24. What is a Promise? Mutual Conditions of Satisfaction
    25. 25. Basic Components• The Customer• The Performer• The Action Cycle & 4 Phases Pretty simple in theory
    26. 26. The John Madden View The Action Cycle Phase I Phase IIThe Customer Promise The Performer Promise Phase IV Phase III 26
    27. 27. The first step. . . Phase I The Action Cycle OFFER The Customer Promise The Performer PromiseIn the beginning… 27
    28. 28. The Second Step. . .Phase II The Action Cycle AGREEMENTThe Customer Promise The Performer Promise 28
    29. 29. One More. . .Phase III The Action CycleThe Customer Promise The Performer Promise PERFORMANCE 29
    30. 30. Bringing it home. . .Phase IV The Action CycleThe Customer Promise The Performer Promise DELIVERY & ACCEPTANCE 30
    31. 31. Connected by YOUR promises What are your promises to the Company? 31
    32. 32. Ask YourselfWhy are you in this game? Who are you? Your 118What shall you look like?
    33. 33. Brand Horses. . . cows andpromises delivered
    34. 34. Do it RightStand for something Online or offline Principles only mean something when they are inconvenient
    35. 35. Think Big, Act BIGGER• Drive Change Everyday - More than Film• Size does not matter - Main Street vs. Wall Street• Ready, Fire, Aim• Change is painful but. . .
    36. 36. Cause Tension• Don’t settle• Create competition• Stir it up• Why?
    37. 37. Rules to Remember• Mood• Rule of thirds• Change the questions• Make it better in the new place
    38. 38. Try some new things After all, . . .
    39. 39. Walk the Talk• Objective: Drive Sales (repeat best seller) with great content and marketing• Engage fans/content• Drive Earned Media & Buzz• Represents the brand • New, different, cutting edge- content and methods
    40. 40. The othersUgly, not so smart
    41. 41. MeSmart and branded
    42. 42. Everyone needs an enemy• Battle Brings out their best• Educate and lead• Anticipate problems before they arrive – Quantify and qualify – Compare – Decide
    43. 43. Be a dog soldier.
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