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Likeable U: Running the Gauntlet by Jeffrey Hayzlett

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  • 1. Only for the Bravest and Most Successful
  • 2. WARNING: To the naysayers, opportunists, andobstructionists who stand in the way of driving change and progress in any organization Note: WE WILL BEAT YOU
  • 3. 1824 or 2012 Somewhere in the Westor in a Company Near You.
  • 4. Adapt, Change or Die
  • 5. Driving ChangeChange for Change Sake is bad “There is nothing wrong with change, if it is in the right direction.” – Winston Churchill
  • 6. Agents of Change Leaders
  • 7. Type of Change Agents Clock Changers & Lions
  • 8. Clock Changers
  • 9. Or. . . the other guys
  • 10. Be a Clock Changer Be a leader
  • 11. Noticeable Assets• Problem Solvers, not problem seekers• Change agents for the process• Cheerleaders who reinforce goals• Seam operators
  • 12. Why People & Companies Fail to Drive Change Needed to Win The BIG Five
  • 13. Reasons We Fail1. Fear Be a beginner
  • 14. Reasons We Fail 2. TensionHealthy debate is good.
  • 15. Reasons We Fail 3. RadicalTransparency Elephants are fun to kill
  • 16. Reasons We Fail4. Risk No one is going to die
  • 17. Reasons We Fail5. Promises Let’s do lunch
  • 18. How its Suppose to Work
  • 19. Make my Order
  • 20. Give Up Some Cash
  • 21. Delivered Fresh
  • 22. I’m Not Lovin’ it!
  • 23. Clowns Lie
  • 24. What is a Promise? Mutual Conditions of Satisfaction
  • 25. Basic Components• The Customer• The Performer• The Action Cycle & 4 Phases Pretty simple in theory
  • 26. The John Madden View The Action Cycle Phase I Phase IIThe Customer Promise The Performer Promise Phase IV Phase III 26
  • 27. The first step. . . Phase I The Action Cycle OFFER The Customer Promise The Performer PromiseIn the beginning… 27
  • 28. The Second Step. . .Phase II The Action Cycle AGREEMENTThe Customer Promise The Performer Promise 28
  • 29. One More. . .Phase III The Action CycleThe Customer Promise The Performer Promise PERFORMANCE 29
  • 30. Bringing it home. . .Phase IV The Action CycleThe Customer Promise The Performer Promise DELIVERY & ACCEPTANCE 30
  • 31. Connected by YOUR promises What are your promises to the Company? 31
  • 32. Ask YourselfWhy are you in this game? Who are you? Your 118What shall you look like?
  • 33. Brand Horses. . . cows andpromises delivered
  • 34. Do it RightStand for something Online or offline Principles only mean something when they are inconvenient
  • 35. Think Big, Act BIGGER• Drive Change Everyday - More than Film• Size does not matter - Main Street vs. Wall Street• Ready, Fire, Aim• Change is painful but. . .
  • 36. Cause Tension• Don’t settle• Create competition• Stir it up• Why?
  • 37. Rules to Remember• Mood• Rule of thirds• Change the questions• Make it better in the new place
  • 38. Try some new things After all, . . .
  • 39. Walk the Talk• Objective: Drive Sales (repeat best seller) with great content and marketing• Engage fans/content• Drive Earned Media & Buzz• Represents the brand • New, different, cutting edge- content and methods
  • 40. The othersUgly, not so smart
  • 41. MeSmart and branded
  • 42. Everyone needs an enemy• Battle Brings out their best• Educate and lead• Anticipate problems before they arrive – Quantify and qualify – Compare – Decide
  • 43. Be a dog soldier.