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Likeable U: Running the Gauntlet by Jeffrey Hayzlett


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    • 1. Only for the Bravest and Most Successful
    • 2. WARNING: To the naysayers, opportunists, andobstructionists who stand in the way of driving change and progress in any organization Note: WE WILL BEAT YOU
    • 3. 1824 or 2012 Somewhere in the Westor in a Company Near You.
    • 4. Adapt, Change or Die
    • 5. Driving ChangeChange for Change Sake is bad “There is nothing wrong with change, if it is in the right direction.” – Winston Churchill
    • 6. Agents of Change Leaders
    • 7. Type of Change Agents Clock Changers & Lions
    • 8. Clock Changers
    • 9. Or. . . the other guys
    • 10. Be a Clock Changer Be a leader
    • 11. Noticeable Assets• Problem Solvers, not problem seekers• Change agents for the process• Cheerleaders who reinforce goals• Seam operators
    • 12. Why People & Companies Fail to Drive Change Needed to Win The BIG Five
    • 13. Reasons We Fail1. Fear Be a beginner
    • 14. Reasons We Fail 2. TensionHealthy debate is good.
    • 15. Reasons We Fail 3. RadicalTransparency Elephants are fun to kill
    • 16. Reasons We Fail4. Risk No one is going to die
    • 17. Reasons We Fail5. Promises Let’s do lunch
    • 18. How its Suppose to Work
    • 19. Make my Order
    • 20. Give Up Some Cash
    • 21. Delivered Fresh
    • 22. I’m Not Lovin’ it!
    • 23. Clowns Lie
    • 24. What is a Promise? Mutual Conditions of Satisfaction
    • 25. Basic Components• The Customer• The Performer• The Action Cycle & 4 Phases Pretty simple in theory
    • 26. The John Madden View The Action Cycle Phase I Phase IIThe Customer Promise The Performer Promise Phase IV Phase III 26
    • 27. The first step. . . Phase I The Action Cycle OFFER The Customer Promise The Performer PromiseIn the beginning… 27
    • 28. The Second Step. . .Phase II The Action Cycle AGREEMENTThe Customer Promise The Performer Promise 28
    • 29. One More. . .Phase III The Action CycleThe Customer Promise The Performer Promise PERFORMANCE 29
    • 30. Bringing it home. . .Phase IV The Action CycleThe Customer Promise The Performer Promise DELIVERY & ACCEPTANCE 30
    • 31. Connected by YOUR promises What are your promises to the Company? 31
    • 32. Ask YourselfWhy are you in this game? Who are you? Your 118What shall you look like?
    • 33. Brand Horses. . . cows andpromises delivered
    • 34. Do it RightStand for something Online or offline Principles only mean something when they are inconvenient
    • 35. Think Big, Act BIGGER• Drive Change Everyday - More than Film• Size does not matter - Main Street vs. Wall Street• Ready, Fire, Aim• Change is painful but. . .
    • 36. Cause Tension• Don’t settle• Create competition• Stir it up• Why?
    • 37. Rules to Remember• Mood• Rule of thirds• Change the questions• Make it better in the new place
    • 38. Try some new things After all, . . .
    • 39. Walk the Talk• Objective: Drive Sales (repeat best seller) with great content and marketing• Engage fans/content• Drive Earned Media & Buzz• Represents the brand • New, different, cutting edge- content and methods
    • 40. The othersUgly, not so smart
    • 41. MeSmart and branded
    • 42. Everyone needs an enemy• Battle Brings out their best• Educate and lead• Anticipate problems before they arrive – Quantify and qualify – Compare – Decide
    • 43. Be a dog soldier.