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Likeable Media Capabilities
 

Likeable Media Capabilities

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    Likeable Media Capabilities Likeable Media Capabilities Presentation Transcript

    • Meet Likeable.
      Capabilities
      2011
    • This is Likeable Media.
    • Our Story
      Our Story.
    • Our Mission.
      To leverage social media and word of mouth marketing to create more transparent, responsive, likeable companies, organizations and governments.
    • Our Passion.
      Making companies more likeable – in every sense of the word
      “Like”able
    • What We Do.
      • Strategy
      • Execution
      • Monitoring
      • Reporting
      • Analyzing
      • Re-strategizing
    • Facebook
      • Content stream management
      • Page optimization
      • Robust analytical reports through the Insights platform
      • Aligning social strategy with business goals:
      -Customer Service
      -Increase customer satisfaction/loyalty
      -Boost revenue
      -Amplify brand awareness
    • Twitter
      • Management of tweets, @replies, #hashtags, DM’s etc. on a daily basis all aligned with client’s strategy and goals
      • Constant search of how brands are being talked about through search.Twitter.com
      • Use of Twitter’s Ad platform for analytics
    • foursquare (location-based)
      • For retail and other applicable clients, maintain a presence on foursquare by creating locations/accounts, leaving tips, responding to feedback, etc.
      • Attain the enigmatic “Where” data from our intelligence reports
    • LinkedIn
      • Use for B2B influencer engagement and lead generation
      • Create groups specific to the client’s target audience and post content to foster community engagement
      • Target specific job titles through LinkedIn Ads and optimize these ads to ensure success and growth
    • Blogger Programs
      • Through relationships with blog communities of different varieties (ie Mommy bloggers, health bloggers, fashion bloggers, etc.) promote programs, events, and product launches
      • Use the blogger programs to identify brand ambassadors and in-turn take social offline with blogger parties and other offline events
    • YouTube
      • High profile video placement + distribution through integration with other social networks
      • Content generation and management on a original brand/client centered channel
    • Our Working Relationship
      Ongoing:
      Initiation:
      • Weekly Huddles
      • Monthly Reports
      • Monthly Brainstorms
      • Monthly Hour Logs
      • Quarterly Strategy Sessions
      • Quarterly Feedback
      Meetthe Team
      Strategy and Needs Analysis
      Creative Brainstorm
      Presentation of Materials
      Launch
    • How We Work With You
      CEO
      Director of Business Development
      Creative Director
      Strategist
      Planner
      Buzz Builders (8 team members)
      CEO- Quarterly Strategy Sessions, Monthly check-ins
      Biz Dev– Monthly reporting meetings, Quarterly strategy sessions
      Creative Dir – sets and executes the creative, design and development vision for the account; oversees execution
      Strategist– Daily contact, sets the strategic vision for the team
      Planner – Secondary contact, executes daily tasks, prepares reports, etc.
      Buzz Builders – Managed by Account Strategist and Planner; assist in preparing content, monitoring pages, etc.
    • Who We Do It For.
      Select Clients:
      • Verizon
      • 1-800-Flowers
      • Neutrogena
      • Adobe
      • Entenmann’s
      • Stride Rite
      • Penguin Books
      • Uno Chicago Grill
    • Work We’ve Done.
      • Over 10x the number of fans as competitor
      • Customer service implemented across social
      • First Facebook-commerce
      • Have been mentioned Mashable, TechCrunch, etc.
      • Incorporate the “like” button on the web
    • Cumberland Farms
      • Fan Challenge – 100,000 fans
      • Free Chill Zone Day
      • Promoted ONLY on Facebook with NO advertising
      • 50% of sales attributed to Free Chill Zone Day
      • 27,000 more units sold
      • Lead to Likeable’s 2nd WOMMY Award
    • 3
      Our Jewish Community
      Verizon FiOS
      • Launched local campaign targeting the
      Northeast Region.
      • Generated 450 clicks to landing page in
      2 weeks.
      • For each region Likeable has given Verizon a local presence in the community, focusing on coverage and customer service.   
      • Hyper-local content is utilized on various Facebook tabs, micro-sites and Twitter to establish Verizon’s presence in each area.