Likeable Media CapabilitiesPresentation Transcript
Meet Likeable. Capabilities 2011
This is Likeable Media.
Our Story Our Story.
Our Mission. To leverage social media and word of mouth marketing to create more transparent, responsive, likeable companies, organizations and governments.
Our Passion. Making companies more likeable – in every sense of the word “Like”able
What We Do.
Facebook • Content stream management • Page optimization • Robust analytical reports through the Insights platform • Aligning social strategy with business goals: -Customer Service -Increase customer satisfaction/loyalty -Boost revenue -Amplify brand awareness
Twitter • Management of tweets, @replies, #hashtags, DM’s etc. on a daily basis all aligned with client’s strategy and goals • Constant search of how brands are being talked about through search.Twitter.com • Use of Twitter’s Ad platform for analytics
foursquare (location-based) • For retail and other applicable clients, maintain a presence on foursquare by creating locations/accounts, leaving tips, responding to feedback, etc. • Attain the enigmatic “Where” data from our intelligence reports
LinkedIn • Use for B2B influencer engagement and lead generation • Create groups specific to the client’s target audience and post content to foster community engagement • Target specific job titles through LinkedIn Ads and optimize these ads to ensure success and growth
Blogger Programs • Through relationships with blog communities of different varieties (ie Mommy bloggers, health bloggers, fashion bloggers, etc.) promote programs, events, and product launches • Use the blogger programs to identify brand ambassadors and in-turn take social offline with blogger parties and other offline events
YouTube • High profile video placement + distribution through integration with other social networks • Content generation and management on a original brand/client centered channel
Our Working Relationship Ongoing: Initiation: • Weekly Huddles • Monthly Reports • Monthly Brainstorms • Monthly Hour Logs • Quarterly Strategy Sessions • Quarterly Feedback Meetthe Team Strategy and Needs Analysis Creative Brainstorm Presentation of Materials Launch
How We Work With You CEO Director of Business Development Creative Director Strategist Planner Buzz Builders (8 team members) CEO- Quarterly Strategy Sessions, Monthly check-ins Biz Dev– Monthly reporting meetings, Quarterly strategy sessions Creative Dir – sets and executes the creative, design and development vision for the account; oversees execution Strategist– Daily contact, sets the strategic vision for the team Planner – Secondary contact, executes daily tasks, prepares reports, etc. Buzz Builders – Managed by Account Strategist and Planner; assist in preparing content, monitoring pages, etc.
Who We Do It For. Select Clients:
Uno Chicago Grill
Work We’ve Done.
Over 10x the number of fans as competitor
Customer service implemented across social
Have been mentioned Mashable, TechCrunch, etc.
Incorporate the “like” button on the web
Fan Challenge – 100,000 fans
Free Chill Zone Day
Promoted ONLY on Facebook with NO advertising
50% of sales attributed to Free Chill Zone Day
27,000 more units sold
Lead to Likeable’s 2nd WOMMY Award
3 Our Jewish Community Verizon FiOS
Launched local campaign targeting the
Generated 450 clicks to landing page in
For each region Likeable has given Verizon a local presence in the community, focusing on coverage and customer service.
Hyper-local content is utilized on various Facebook tabs, micro-sites and Twitter to establish Verizon’s presence in each area.