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Lessons Learned from
 the Top 40 Facebook
        Pages
        @DaveKerpen, CEO
             July 11, 2012
    http://slideshare.net/likeable
       Tweet with us using #likeable
  Ask questions at FB.com/LikeableMedia
Meet Likeable




                #Likeable
Clients We Work With




                       #Likeable
Introducing …




	
  
The Top 20 Client Pages on Facebook as
           Voted by Likeable

         Disclosure: These are all clients of Likeable. We didn’t allow
       clients to be eligible for our top 40, but we wanted to showcase
                              some of our favorites.




                                                                          #Likeable
Things Remembered*

          Things Remembered (FB.com/ThingsRemembered)



          	
  




                      An engaging cover photo makes a big difference.

*Client                                                                 #Likeable
Entenmann’s*


    Entenmann’s (FB.com/Entenmanns)



    	
  




                    Celebrate fan milestones with contests.
*Client                                                       #Likeable
Ritani*


    Ritani (FB.com/RitaniDesigns)



    	
  




           Engage your community with photos.




*Client                                         #Likeable
The Pampered Chef *


    The Pampered Chef (FB.com/ThePamperedChef)



    	
  




                   Brands can showcase their products now.

*Client                                                      #Likeable
Neutrogena*


  Neutrogena (FB.com/Neutrogena)



  	
  




         Provide powerful images that draw on scientific
         evidence for why a consumer should purchase your
         product.

*Client                                                     #Likeable
Logitech*


    Logitech (FB.com/Logitech)



    	
  




                 A clean and simple cover photo can go a long way!
*Client                                                              #Likeable
Hpnotiq*


    Hpnotiq (FB.com/Hpnotiq)



    	
  




Engage fans through various content along with strong visuals.


*Client                                                          #Likeable
Medtronic Diabetes*


    Medtronic Diabetes (FB.com/MedtronicDiabetes)



    	
  




           Use stories from customers in order to relate to fans on a more personal level.

*Client                                                                                #Likeable
Pendaflex*


    Pendaflex (FB.com/Pendaflex)



    	
  




                   Your app must be interactive and provide value.

*Client                                                              #Likeable
Quality Dairy*


   Quality Dairy (FB.com/QualityDairy )



   	
  




        Entice customers with giveaways, project ideas, and eye-catching photos to
                            return to the page time after time.
*Client                                                                           #Likeable
Visit Salt Lake*


          Visit Salt Lake (FB.com/VisitSaltLake)



          	
  




                 Provide valuable content to ensure fans can make the most of their vacation!
*Client                                                                                         #Likeable
The Company Store*


    The Company Store (FB.com/CompanyStore)



    	
  




              You don’t need a huge prize to lure fans to participate.
*Client                                                                  #Likeable
Project Paranormal*


          Project Paranormal (FB.com/ProjectParanormalBooks)


          	
  
          	
  




                 Engage fans by connecting to relevant TV shows and other pop culture.
*Client                                                                                  #Likeable
The Sports Club/LA*


      The Sports Club/LA (FB.com/TheSportsClubLA)


      	
  
      	
  




             Encourage fans to connect with each other by asking questions and
*Client                               providing tips.                            #Likeable
Restaurant.com*


      Restaurant.com (FB.com/restaurantcom)


      	
  
      	
  




                       A picture is worth a thousand words.

*Client                                                       #Likeable
Extra Space*


   Extra Space (FB.com/ExtraSpace)


   	
  
   	
  




                   Post great tips and advice on how to stay organized.

*Client                                                                   #Likeable
1-800-Flowers*


      1-800-Flowers (FB.com/1800flowers)


      	
  
      	
  




             Showcase your product line through visuals and highlighted posts.

*Client                                                                          #Likeable
Verizon FiOS*


  Verizon Fios (FB.com/VerizonFiOS)


  	
  
  	
  




                           Offer fans fantastic deals.

*Client                                                  #Likeable
SodaStream*


     SodaStream (FB.com/Sodastream)


     	
  
     	
  




              Integrate a store locator so your fans can find your product.

*Client                                                                       #Likeable
Corkcicle*


     Corkcicle (FB.com/Corkcicle)


     	
  
     	
  




               Provide a strong call to action to encourage fan interaction.

*Client                                                                        #Likeable
Introducing…


       The Top 40 Pages on Facebook as
              Voted by Likeable!
	
  
	
  




                                         #Likeable
Pretzel Crisps


Pretzel Crisps (FB.com/PretzelCrisps)


	
  
	
  




       Provide value to fans by offering recipes using your product.
                                                                       #Likeable
Dove


Dove (FB.com/Dove)


	
  
	
  




       Highlight your company’s history and display your most memorable moments.


                                                                              #Likeable
Metropolitan Museum
                                      Sh	
  
Metropolitan Museum (FB.com/MetMuseum)


	
  
	
  




       Allow fans to select favorite works of art and share with friends.
                                                                            #Likeable
Skittles*


       Skittles (FB.com/Skittles)


       	
  
       	
  




                Highlight loyal fans who are using your product to make them feel
                                           appreciated.


* 2011 winner                                                                       #Likeable
Tiffany and Co.


Tiffany and Co. (FB.com/Tiffany)


	
  
	
  




                  Simple, sleek visuals can go a long way.

                                                             #Likeable
Modern Family


Modern Family (FB.com/ModernFamily)


	
  
	
  




Post quotes and clips from the show to keep fans entertained beyond the first screen.

                                                                               #Likeable
Amazon


Amazon (FB.com/Amazon)


	
  
	
  




       Create a consistent, approachable voice when talking about a wide range of
                                       products.                                  #Likeable
Converse


Converse (FB.com/Converse)


	
  
	
  




        Have a unique brand timeline with unmatched creativity.
                                                                  #Likeable
Bonobos Clothing



Bonobos Clothing (FB.com/Bonobos)


	
  
	
  




       Offer exclusive Facebook-only deals to reward your community.
                                                                       #Likeable
Mercedes Benz



Mercedes Benz (FB.com/MercedesBenz)


	
  
	
  




       Reveal exclusive project updates and design innovations.
                                                                  #Likeable
Red Bull



Red Bull (FB.com/RedBull)


	
  
	
  




       Create custom media and applications to keep fans engaged.
                                                                    #Likeable
Sharpie
                                           Sh	
  
Sharpie (FB.com/Sharpie)


	
  
	
  




       Post powerful and creative illustrations without being directly promotional.
                                                                                      #Likeable
Dell
                                          Sh	
  
Dell (FB.com/Dell)


	
  
	
  




       Provide stellar customer service to convert an unhappy customer into a loyal fan.

                                                                                    #Likeable
London 2012
                                          Sh	
  
London 2012 (FB.com/London2012)


	
  
	
  




       Build a community before an upcoming event with pictures, applications, and
                                       videos.                                     #Likeable
Livestrong
                                           Sh	
  
Livestrong (FB.com/Livestrong)


	
  
	
  




         Utilize effective, linked milestones to tell your brand’s personal story.
                                                                                     #Likeable
Target
                                     Sh	
  
Target (FB.com/Target)


	
  
	
  




          Post a variety of content that appeals to a large fan base.
                                                                        #Likeable
Axe
                                   Sh	
  
Axe (FB.com/Axe)


	
  
	
  




             Be humorous and witty to engage with your fans.
                                                               #Likeable
Selena Gomez
                                        Sh	
  
Selena Gomez (FB.com/SelenaGomez)


	
  
	
  




        Create personal and authentic connections with your most loyal fans.
                                                                               #Likeable
Southwest Airlines
                                         Sh	
  
Southwest Airlines (FB.com/Southwest)


	
  
	
  




       Use Facebook to promote contests, low fare deals, and other promotions.
                                                                                 #Likeable
Ben & Jerry’s
                                           Sh	
  
Ben & Jerry’s (FB.com/benjerry)


	
  
	
  




        Make a strong first impression to visitors by optimizing your cover photo.
                                                                                     #Likeable
Domino’s Pizza
                                       Sh	
  
Domino’s Pizza (FB.com/Dominos)


	
  
	
  




          Ask your customers to share authentic pictures of your product.
                                                                            #Likeable
Cheer
                                Sh	
  
Cheer (FB.com/Cheer)


	
  
	
  




                  Use color as your branding tool.
                                                     #Likeable
American Express
                                         Sh	
  
American Express (FB.com/Americanexpress)


	
  
	
  




       Offer custom savings and rewards based off what fans “like” on Facebook.
                                                                                  #Likeable
New York Times
                                      Sh	
  
New York Times (FB.com/nytimes)


	
  
	
  




            Use milestones to tell your unique brand story over time.
                                                                        #Likeable
Barack Obama*
                                         Sh	
  
   Barack Obama (FB.com/BarackObama)


   	
  
   	
  




             Keep fans informed with the latest happenings on a campaign.
* 2009 winner                                                               #Likeable
(Red)
                                    Sh	
  
(Red) (FB.com/JoinRed)


	
  
	
  




               Inspire your customers to share their stories.
                                                                #Likeable
Expedia
                                        Sh	
  
Expedia (FB.com/Expedia)


	
  
	
  




          Post stunning visuals, including photographs of actual locations.
                                                                              #Likeable
The Twilight Saga
                                           Sh	
  
The Twilight Saga (FB.com/Twilight)


	
  
	
  




       Offer exclusive content to give fans a way to extend the experience beyond a
                                             film.
                                                                                      #Likeable
Cleveland Indians
                                          Sh	
  
Cleveland Indians (FB.com/lndians)


	
  
	
  




       Purchase tickets directly on Facebook and reward your fans with a chance to
                            win tickets to a “social media suite.”                 #Likeable
Gilt Groupe
                                       Sh	
  
Gilt Groupe (FB.com/Giltgroupe)


	
  
	
  




          Receive insider access to top designer brands and experiences
                                                                          #Likeable
ESPN
                                       Sh	
  
ESPN (FB.com/ESPN)


	
  
	
  




          Post sports data and rosters frequently to keep fans informed.
                                                                           #Likeable
Tropicana
                                       Sh	
  
   Tropicana (FB.com/Tropicana)


   	
  
   	
  




Use questions, unique images, and other creative puzzles to keep fans hooked.
                                                                                #Likeable
Starbucks*
                                       Sh	
  
   Starbucks (FB.com/Starbucks)


   	
  
   	
  




                       A picture is worth a thousand words.
* 2011 winner                                                 #Likeable
Heineken
                               Sh	
  
Heineken (FB.com/Heineken)


	
  
	
  




                   Develop an authentic voice.
                                                 #Likeable
Subway
                                         Sh	
  
Subway (FB.com/subway)


	
  
	
  




       The most talked about brand on Facebook due to making strong connections
                        with fans and highlighting featured meals!              #Likeable
Walgreens
                                    Sh	
  
Walgreens (FB.com/Walgreens)


	
  
	
  




                   Listen first, and never stop listening.
                                                             #Likeable
Pepsi
                                          Sh	
  
Pepsi (FB.com/Pepsi)


	
  
	
  




       Think and act like your customer by sharing photos and personal stories of
                                   what they are up to.                             #Likeable
DSW
                                            Sh	
  
DSW (FB.com/DSW)


	
  
	
  




       Consistently deliver excitement, surprise, and delight with prizes and rewards.
                                                                                         #Likeable
Visit Las Vegas
                                         Sh	
  
Visit Las Vegas (FB.com/LasVegas)

   	
  
   	
  




            Provide value, for free with newsletters and event details!
                                                                          #Likeable
T-Mobile USA
                                      Sh	
  
T-Mobile USA (FB.com/TMobile)

   	
  
   	
  




               Respond personally and quickly to all comments.
                                                                 #Likeable
Our Next Webinar
                                  Sh	
  

	
  
	
  




       Nominate your favorite brands at http://bit.ly/votetop40
       July 31 2012 at 2:00 pm ET http://bit.ly/LikeableTop40     #Likeable
What Is Likeable Community College?
                     •  Social Media Education
                        Program
                          •  26 weekly webinars
                          •  Monthly guest lecturers
                          •  24/7 Live Help
                          •  Community Management
                             Assessment Test
                          •  Likeable U
                       For more information, please
                       email Cara@likeable.com


           http://likeablecc.com
More Free Resources
•  Tackling the Many Roles of the Social
   Media Manager
     •  Hosted by Dave Kerpen
     •  July 18th, 3:30PM EDT


•  Avoiding a Social Media Nightmare:
   Building a Solid Content Strategy       http://buff.ly/N7ccJ9
     •  Hosted by Cara Friedman
     •  July 26th, 3:00PM EDT



                     http://likeablecc.com
Questions/Feedback?
    Grand Prize!
    FB.com/LikeableMedia
       @LikeableMedia
     dave@likeable.com
        @DaveKerpen
        Likeable.com

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Lessons Learned From The Top 40 Facebook Pages

  • 1. Lessons Learned from the Top 40 Facebook Pages @DaveKerpen, CEO July 11, 2012 http://slideshare.net/likeable Tweet with us using #likeable Ask questions at FB.com/LikeableMedia
  • 2. Meet Likeable #Likeable
  • 3. Clients We Work With #Likeable
  • 4. Introducing …   The Top 20 Client Pages on Facebook as Voted by Likeable Disclosure: These are all clients of Likeable. We didn’t allow clients to be eligible for our top 40, but we wanted to showcase some of our favorites. #Likeable
  • 5. Things Remembered* Things Remembered (FB.com/ThingsRemembered)   An engaging cover photo makes a big difference. *Client #Likeable
  • 6. Entenmann’s* Entenmann’s (FB.com/Entenmanns)   Celebrate fan milestones with contests. *Client #Likeable
  • 7. Ritani* Ritani (FB.com/RitaniDesigns)   Engage your community with photos. *Client #Likeable
  • 8. The Pampered Chef * The Pampered Chef (FB.com/ThePamperedChef)   Brands can showcase their products now. *Client #Likeable
  • 9. Neutrogena* Neutrogena (FB.com/Neutrogena)   Provide powerful images that draw on scientific evidence for why a consumer should purchase your product. *Client #Likeable
  • 10. Logitech* Logitech (FB.com/Logitech)   A clean and simple cover photo can go a long way! *Client #Likeable
  • 11. Hpnotiq* Hpnotiq (FB.com/Hpnotiq)   Engage fans through various content along with strong visuals. *Client #Likeable
  • 12. Medtronic Diabetes* Medtronic Diabetes (FB.com/MedtronicDiabetes)   Use stories from customers in order to relate to fans on a more personal level. *Client #Likeable
  • 13. Pendaflex* Pendaflex (FB.com/Pendaflex)   Your app must be interactive and provide value. *Client #Likeable
  • 14. Quality Dairy* Quality Dairy (FB.com/QualityDairy )   Entice customers with giveaways, project ideas, and eye-catching photos to return to the page time after time. *Client #Likeable
  • 15. Visit Salt Lake* Visit Salt Lake (FB.com/VisitSaltLake)   Provide valuable content to ensure fans can make the most of their vacation! *Client #Likeable
  • 16. The Company Store* The Company Store (FB.com/CompanyStore)   You don’t need a huge prize to lure fans to participate. *Client #Likeable
  • 17. Project Paranormal* Project Paranormal (FB.com/ProjectParanormalBooks)     Engage fans by connecting to relevant TV shows and other pop culture. *Client #Likeable
  • 18. The Sports Club/LA* The Sports Club/LA (FB.com/TheSportsClubLA)     Encourage fans to connect with each other by asking questions and *Client providing tips. #Likeable
  • 19. Restaurant.com* Restaurant.com (FB.com/restaurantcom)     A picture is worth a thousand words. *Client #Likeable
  • 20. Extra Space* Extra Space (FB.com/ExtraSpace)     Post great tips and advice on how to stay organized. *Client #Likeable
  • 21. 1-800-Flowers* 1-800-Flowers (FB.com/1800flowers)     Showcase your product line through visuals and highlighted posts. *Client #Likeable
  • 22. Verizon FiOS* Verizon Fios (FB.com/VerizonFiOS)     Offer fans fantastic deals. *Client #Likeable
  • 23. SodaStream* SodaStream (FB.com/Sodastream)     Integrate a store locator so your fans can find your product. *Client #Likeable
  • 24. Corkcicle* Corkcicle (FB.com/Corkcicle)     Provide a strong call to action to encourage fan interaction. *Client #Likeable
  • 25. Introducing… The Top 40 Pages on Facebook as Voted by Likeable!     #Likeable
  • 26. Pretzel Crisps Pretzel Crisps (FB.com/PretzelCrisps)     Provide value to fans by offering recipes using your product. #Likeable
  • 27. Dove Dove (FB.com/Dove)     Highlight your company’s history and display your most memorable moments. #Likeable
  • 28. Metropolitan Museum Sh   Metropolitan Museum (FB.com/MetMuseum)     Allow fans to select favorite works of art and share with friends. #Likeable
  • 29. Skittles* Skittles (FB.com/Skittles)     Highlight loyal fans who are using your product to make them feel appreciated. * 2011 winner #Likeable
  • 30. Tiffany and Co. Tiffany and Co. (FB.com/Tiffany)     Simple, sleek visuals can go a long way. #Likeable
  • 31. Modern Family Modern Family (FB.com/ModernFamily)     Post quotes and clips from the show to keep fans entertained beyond the first screen. #Likeable
  • 32. Amazon Amazon (FB.com/Amazon)     Create a consistent, approachable voice when talking about a wide range of products. #Likeable
  • 33. Converse Converse (FB.com/Converse)     Have a unique brand timeline with unmatched creativity. #Likeable
  • 34. Bonobos Clothing Bonobos Clothing (FB.com/Bonobos)     Offer exclusive Facebook-only deals to reward your community. #Likeable
  • 35. Mercedes Benz Mercedes Benz (FB.com/MercedesBenz)     Reveal exclusive project updates and design innovations. #Likeable
  • 36. Red Bull Red Bull (FB.com/RedBull)     Create custom media and applications to keep fans engaged. #Likeable
  • 37. Sharpie Sh   Sharpie (FB.com/Sharpie)     Post powerful and creative illustrations without being directly promotional. #Likeable
  • 38. Dell Sh   Dell (FB.com/Dell)     Provide stellar customer service to convert an unhappy customer into a loyal fan. #Likeable
  • 39. London 2012 Sh   London 2012 (FB.com/London2012)     Build a community before an upcoming event with pictures, applications, and videos. #Likeable
  • 40. Livestrong Sh   Livestrong (FB.com/Livestrong)     Utilize effective, linked milestones to tell your brand’s personal story. #Likeable
  • 41. Target Sh   Target (FB.com/Target)     Post a variety of content that appeals to a large fan base. #Likeable
  • 42. Axe Sh   Axe (FB.com/Axe)     Be humorous and witty to engage with your fans. #Likeable
  • 43. Selena Gomez Sh   Selena Gomez (FB.com/SelenaGomez)     Create personal and authentic connections with your most loyal fans. #Likeable
  • 44. Southwest Airlines Sh   Southwest Airlines (FB.com/Southwest)     Use Facebook to promote contests, low fare deals, and other promotions. #Likeable
  • 45. Ben & Jerry’s Sh   Ben & Jerry’s (FB.com/benjerry)     Make a strong first impression to visitors by optimizing your cover photo. #Likeable
  • 46. Domino’s Pizza Sh   Domino’s Pizza (FB.com/Dominos)     Ask your customers to share authentic pictures of your product. #Likeable
  • 47. Cheer Sh   Cheer (FB.com/Cheer)     Use color as your branding tool. #Likeable
  • 48. American Express Sh   American Express (FB.com/Americanexpress)     Offer custom savings and rewards based off what fans “like” on Facebook. #Likeable
  • 49. New York Times Sh   New York Times (FB.com/nytimes)     Use milestones to tell your unique brand story over time. #Likeable
  • 50. Barack Obama* Sh   Barack Obama (FB.com/BarackObama)     Keep fans informed with the latest happenings on a campaign. * 2009 winner #Likeable
  • 51. (Red) Sh   (Red) (FB.com/JoinRed)     Inspire your customers to share their stories. #Likeable
  • 52. Expedia Sh   Expedia (FB.com/Expedia)     Post stunning visuals, including photographs of actual locations. #Likeable
  • 53. The Twilight Saga Sh   The Twilight Saga (FB.com/Twilight)     Offer exclusive content to give fans a way to extend the experience beyond a film. #Likeable
  • 54. Cleveland Indians Sh   Cleveland Indians (FB.com/lndians)     Purchase tickets directly on Facebook and reward your fans with a chance to win tickets to a “social media suite.” #Likeable
  • 55. Gilt Groupe Sh   Gilt Groupe (FB.com/Giltgroupe)     Receive insider access to top designer brands and experiences #Likeable
  • 56. ESPN Sh   ESPN (FB.com/ESPN)     Post sports data and rosters frequently to keep fans informed. #Likeable
  • 57. Tropicana Sh   Tropicana (FB.com/Tropicana)     Use questions, unique images, and other creative puzzles to keep fans hooked. #Likeable
  • 58. Starbucks* Sh   Starbucks (FB.com/Starbucks)     A picture is worth a thousand words. * 2011 winner #Likeable
  • 59. Heineken Sh   Heineken (FB.com/Heineken)     Develop an authentic voice. #Likeable
  • 60. Subway Sh   Subway (FB.com/subway)     The most talked about brand on Facebook due to making strong connections with fans and highlighting featured meals! #Likeable
  • 61. Walgreens Sh   Walgreens (FB.com/Walgreens)     Listen first, and never stop listening. #Likeable
  • 62. Pepsi Sh   Pepsi (FB.com/Pepsi)     Think and act like your customer by sharing photos and personal stories of what they are up to. #Likeable
  • 63. DSW Sh   DSW (FB.com/DSW)     Consistently deliver excitement, surprise, and delight with prizes and rewards. #Likeable
  • 64. Visit Las Vegas Sh   Visit Las Vegas (FB.com/LasVegas)     Provide value, for free with newsletters and event details! #Likeable
  • 65. T-Mobile USA Sh   T-Mobile USA (FB.com/TMobile)     Respond personally and quickly to all comments. #Likeable
  • 66. Our Next Webinar Sh       Nominate your favorite brands at http://bit.ly/votetop40 July 31 2012 at 2:00 pm ET http://bit.ly/LikeableTop40 #Likeable
  • 67. What Is Likeable Community College? •  Social Media Education Program •  26 weekly webinars •  Monthly guest lecturers •  24/7 Live Help •  Community Management Assessment Test •  Likeable U For more information, please email Cara@likeable.com http://likeablecc.com
  • 68. More Free Resources •  Tackling the Many Roles of the Social Media Manager •  Hosted by Dave Kerpen •  July 18th, 3:30PM EDT •  Avoiding a Social Media Nightmare: Building a Solid Content Strategy http://buff.ly/N7ccJ9 •  Hosted by Cara Friedman •  July 26th, 3:00PM EDT http://likeablecc.com
  • 69. Questions/Feedback? Grand Prize! FB.com/LikeableMedia @LikeableMedia dave@likeable.com @DaveKerpen Likeable.com