Lessons Learned From The Top 40 Facebook Pages

Lessons Learned from the Top 40 Facebook Pages @DaveKerpen, CEO July 11, 2012 http://slideshare.net/likeable Tweet with us using #likeable Ask questions at FB.com/LikeableMedia

Meet Likeable #Likeable

Clients We Work With #Likeable

Introducing … The Top 20 Client Pages on Facebook as Voted by Likeable Disclosure: These are all clients of Likeable. We didn’t allow clients to be eligible for our top 40, but we wanted to showcase some of our favorites. #Likeable

Things Remembered* Things Remembered (FB.com/ThingsRemembered) An engaging cover photo makes a big difference.*Client #Likeable

Entenmann’s* Entenmann’s (FB.com/Entenmanns) Celebrate fan milestones with contests.*Client #Likeable

Ritani* Ritani (FB.com/RitaniDesigns) Engage your community with photos.*Client #Likeable

The Pampered Chef * The Pampered Chef (FB.com/ThePamperedChef) Brands can showcase their products now.*Client #Likeable

Neutrogena* Neutrogena (FB.com/Neutrogena) Provide powerful images that draw on scientific evidence for why a consumer should purchase your product.*Client #Likeable

Logitech* Logitech (FB.com/Logitech) A clean and simple cover photo can go a long way!*Client #Likeable

Hpnotiq* Hpnotiq (FB.com/Hpnotiq) Engage fans through various content along with strong visuals.*Client #Likeable

Medtronic Diabetes* Medtronic Diabetes (FB.com/MedtronicDiabetes) Use stories from customers in order to relate to fans on a more personal level.*Client #Likeable

Pendaflex* Pendaflex (FB.com/Pendaflex) Your app must be interactive and provide value.*Client #Likeable

Quality Dairy* Quality Dairy (FB.com/QualityDairy ) Entice customers with giveaways, project ideas, and eye-catching photos to return to the page time after time.*Client #Likeable

Visit Salt Lake* Visit Salt Lake (FB.com/VisitSaltLake) Provide valuable content to ensure fans can make the most of their vacation!*Client #Likeable

The Company Store* The Company Store (FB.com/CompanyStore) You don’t need a huge prize to lure fans to participate.*Client #Likeable

Project Paranormal* Project Paranormal (FB.com/ProjectParanormalBooks) Engage fans by connecting to relevant TV shows and other pop culture.*Client #Likeable

The Sports Club/LA* The Sports Club/LA (FB.com/TheSportsClubLA) Encourage fans to connect with each other by asking questions and*Client providing tips. #Likeable

Restaurant.com* Restaurant.com (FB.com/restaurantcom) A picture is worth a thousand words.*Client #Likeable

Extra Space* Extra Space (FB.com/ExtraSpace) Post great tips and advice on how to stay organized.*Client #Likeable

1-800-Flowers* 1-800-Flowers (FB.com/1800flowers) Showcase your product line through visuals and highlighted posts.*Client #Likeable

Verizon FiOS* Verizon Fios (FB.com/VerizonFiOS) Offer fans fantastic deals.*Client #Likeable

SodaStream* SodaStream (FB.com/Sodastream) Integrate a store locator so your fans can find your product.*Client #Likeable

Corkcicle* Corkcicle (FB.com/Corkcicle) Provide a strong call to action to encourage fan interaction.*Client #Likeable

Introducing… The Top 40 Pages on Facebook as Voted by Likeable! #Likeable

Pretzel CrispsPretzel Crisps (FB.com/PretzelCrisps) Provide value to fans by offering recipes using your product. #Likeable

DoveDove (FB.com/Dove) Highlight your company’s history and display your most memorable moments. #Likeable

Metropolitan Museum Sh Metropolitan Museum (FB.com/MetMuseum) Allow fans to select favorite works of art and share with friends. #Likeable

Skittles* Skittles (FB.com/Skittles) Highlight loyal fans who are using your product to make them feel appreciated.* 2011 winner #Likeable

Tiffany and Co.Tiffany and Co. (FB.com/Tiffany) Simple, sleek visuals can go a long way. #Likeable

Modern FamilyModern Family (FB.com/ModernFamily) Post quotes and clips from the show to keep fans entertained beyond the first screen. #Likeable

AmazonAmazon (FB.com/Amazon) Create a consistent, approachable voice when talking about a wide range of products. #Likeable

ConverseConverse (FB.com/Converse) Have a unique brand timeline with unmatched creativity. #Likeable

Bonobos ClothingBonobos Clothing (FB.com/Bonobos) Offer exclusive Facebook-only deals to reward your community. #Likeable

Mercedes BenzMercedes Benz (FB.com/MercedesBenz) Reveal exclusive project updates and design innovations. #Likeable

Red BullRed Bull (FB.com/RedBull) Create custom media and applications to keep fans engaged. #Likeable

Sharpie Sh Sharpie (FB.com/Sharpie) Post powerful and creative illustrations without being directly promotional. #Likeable

Dell Sh Dell (FB.com/Dell) Provide stellar customer service to convert an unhappy customer into a loyal fan. #Likeable

London 2012 Sh London 2012 (FB.com/London2012) Build a community before an upcoming event with pictures, applications, and videos. #Likeable

Livestrong Sh Livestrong (FB.com/Livestrong) Utilize effective, linked milestones to tell your brand’s personal story. #Likeable

Target Sh Target (FB.com/Target) Post a variety of content that appeals to a large fan base. #Likeable

Axe Sh Axe (FB.com/Axe) Be humorous and witty to engage with your fans. #Likeable

Selena Gomez Sh Selena Gomez (FB.com/SelenaGomez) Create personal and authentic connections with your most loyal fans. #Likeable

Southwest Airlines Sh Southwest Airlines (FB.com/Southwest) Use Facebook to promote contests, low fare deals, and other promotions. #Likeable

Ben & Jerry’s Sh Ben & Jerry’s (FB.com/benjerry) Make a strong first impression to visitors by optimizing your cover photo. #Likeable

Domino’s Pizza Sh Domino’s Pizza (FB.com/Dominos) Ask your customers to share authentic pictures of your product. #Likeable

Cheer Sh Cheer (FB.com/Cheer) Use color as your branding tool. #Likeable

American Express Sh American Express (FB.com/Americanexpress) Offer custom savings and rewards based off what fans “like” on Facebook. #Likeable

New York Times Sh New York Times (FB.com/nytimes) Use milestones to tell your unique brand story over time. #Likeable

Barack Obama* Sh Barack Obama (FB.com/BarackObama) Keep fans informed with the latest happenings on a campaign.* 2009 winner #Likeable

(Red) Sh (Red) (FB.com/JoinRed) Inspire your customers to share their stories. #Likeable

Expedia Sh Expedia (FB.com/Expedia) Post stunning visuals, including photographs of actual locations. #Likeable

The Twilight Saga Sh The Twilight Saga (FB.com/Twilight) Offer exclusive content to give fans a way to extend the experience beyond a film. #Likeable

Cleveland Indians Sh Cleveland Indians (FB.com/lndians) Purchase tickets directly on Facebook and reward your fans with a chance to win tickets to a “social media suite.” #Likeable

Gilt Groupe Sh Gilt Groupe (FB.com/Giltgroupe) Receive insider access to top designer brands and experiences #Likeable

ESPN Sh ESPN (FB.com/ESPN) Post sports data and rosters frequently to keep fans informed. #Likeable

Tropicana Sh Tropicana (FB.com/Tropicana) Use questions, unique images, and other creative puzzles to keep fans hooked. #Likeable

Starbucks* Sh Starbucks (FB.com/Starbucks) A picture is worth a thousand words.* 2011 winner #Likeable

Heineken Sh Heineken (FB.com/Heineken) Develop an authentic voice. #Likeable

Subway Sh Subway (FB.com/subway) The most talked about brand on Facebook due to making strong connections with fans and highlighting featured meals! #Likeable

Walgreens Sh Walgreens (FB.com/Walgreens) Listen first, and never stop listening. #Likeable

Pepsi Sh Pepsi (FB.com/Pepsi) Think and act like your customer by sharing photos and personal stories of what they are up to. #Likeable

DSW Sh DSW (FB.com/DSW) Consistently deliver excitement, surprise, and delight with prizes and rewards. #Likeable

Visit Las Vegas Sh Visit Las Vegas (FB.com/LasVegas) Provide value, for free with newsletters and event details! #Likeable

T-Mobile USA Sh T-Mobile USA (FB.com/TMobile) Respond personally and quickly to all comments. #Likeable

Our Next Webinar Sh Nominate your favorite brands at http://bit.ly/votetop40 July 31 2012 at 2:00 pm ET http://bit.ly/LikeableTop40 #Likeable

What Is Likeable Community College? •  Social Media Education Program •  26 weekly webinars •  Monthly guest lecturers •  24/7 Live Help •  Community Management Assessment Test •  Likeable U For more information, please email Cara@likeable.com http://likeablecc.com

More Free Resources•  Tackling the Many Roles of the Social Media Manager •  Hosted by Dave Kerpen •  July 18th, 3:30PM EDT•  Avoiding a Social Media Nightmare: Building a Solid Content Strategy http://buff.ly/N7ccJ9 •  Hosted by Cara Friedman •  July 26th, 3:00PM EDT http://likeablecc.com

Questions/Feedback? Grand Prize! FB.com/LikeableMedia @LikeableMedia dave@likeable.com @DaveKerpen Likeable.com

http://www.likeable.com	3886
http://www.likeconomics.nl	1981
http://purosocialmedia.blogspot.com	856
http://purosocialmedia.blogspot.mx	746
http://purosocialmedia.blogspot.com.es	628
http://socialmediasucces.nl	376
http://www.socialmediacompass.net	194
http://purosocialmedia.blogspot.com.ar	178
http://likeable.colorjarprojects.com	149
http://pinterest.com	109
https://si0.twimg.com	50
http://us-w1.rockmelt.com	48
http://www.scoop.it	39
https://twimg0-a.akamaihd.net	36
http://www.linkedin.com	14
http://feeds.feedburner.com	14
https://twitter.com	10
http://www.twylah.com	7
http://purosocialmedia.blogspot.fr	6
http://purosocialmedia.blogspot.no	6
http://purosocialmedia.blogspot.co.uk	6
http://purosocialmedia.blogspot.de	5
http://purosocialmedia.blogspot.com.br	5
http://purosocialmedia.blogspot.jp	3
http://purosocialmedia.blogspot.it	3
http://www.facebook.com	3
http://purosocialmedia.blogspot.ca	3
http://virtual2.umng.edu.co	2
http://purosocialmedia.blogspot.hu	2
http://www.snelvindbaar.nl	2
http://tweetedtimes.com	2
https://www.facebook.com	2
http://tweets.togo-media.com	1
http://purosocialmedia.blogspot.nl	1
http://purosocialmedia.blogspot.co.il	1
http://purosocialmedia.blogspot.se	1
http://purosocialmedia.blogspot.ch	1
http://purosocialmedia.blogspot.co.at	1
http://purosocialmedia.blogspot.co.nz	1
http://tweets.bude.co	1

Lessons Learned From The Top 40 Facebook Pages

by Likeable Media on Jul 11, 2012

Accessibility

Categories

Upload Details

Usage Rights

40 Embeds 9,379

Statistics

Lessons Learned From The Top 40 Facebook Pages Presentation Transcript