Lessons Learned From The Top 40 Facebook Pages

Lessons Learned from the Top 40 Facebook Pages @DaveKerpen, CEO July 11, 2012 http://slideshare.net/likeable Tweet with us using #likeable Ask questions at FB.com/LikeableMedia

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Introducing … The Top 20 Client Pages on Facebook as Voted by Likeable Disclosure: These are all clients of Likeable. We didn’t allow clients to be eligible for our top 40, but we wanted to showcase some of our favorites. #Likeable

Things Remembered* Things Remembered (FB.com/ThingsRemembered) An engaging cover photo makes a big difference.*Client #Likeable

Entenmann’s* Entenmann’s (FB.com/Entenmanns) Celebrate fan milestones with contests.*Client #Likeable

Ritani* Ritani (FB.com/RitaniDesigns) Engage your community with photos.*Client #Likeable

The Pampered Chef * The Pampered Chef (FB.com/ThePamperedChef) Brands can showcase their products now.*Client #Likeable

Neutrogena* Neutrogena (FB.com/Neutrogena) Provide powerful images that draw on scientific evidence for why a consumer should purchase your product.*Client #Likeable

Logitech* Logitech (FB.com/Logitech) A clean and simple cover photo can go a long way!*Client #Likeable

Hpnotiq* Hpnotiq (FB.com/Hpnotiq) Engage fans through various content along with strong visuals.*Client #Likeable

Medtronic Diabetes* Medtronic Diabetes (FB.com/MedtronicDiabetes) Use stories from customers in order to relate to fans on a more personal level.*Client #Likeable

Pendaflex* Pendaflex (FB.com/Pendaflex) Your app must be interactive and provide value.*Client #Likeable

Quality Dairy* Quality Dairy (FB.com/QualityDairy ) Entice customers with giveaways, project ideas, and eye-catching photos to return to the page time after time.*Client #Likeable

Visit Salt Lake* Visit Salt Lake (FB.com/VisitSaltLake) Provide valuable content to ensure fans can make the most of their vacation!*Client #Likeable

The Company Store* The Company Store (FB.com/CompanyStore) You don’t need a huge prize to lure fans to participate.*Client #Likeable

Project Paranormal* Project Paranormal (FB.com/ProjectParanormalBooks) Engage fans by connecting to relevant TV shows and other pop culture.*Client #Likeable

The Sports Club/LA* The Sports Club/LA (FB.com/TheSportsClubLA) Encourage fans to connect with each other by asking questions and*Client providing tips. #Likeable

Restaurant.com* Restaurant.com (FB.com/restaurantcom) A picture is worth a thousand words.*Client #Likeable

Extra Space* Extra Space (FB.com/ExtraSpace) Post great tips and advice on how to stay organized.*Client #Likeable

1-800-Flowers* 1-800-Flowers (FB.com/1800flowers) Showcase your product line through visuals and highlighted posts.*Client #Likeable

Verizon FiOS* Verizon Fios (FB.com/VerizonFiOS) Offer fans fantastic deals.*Client #Likeable

SodaStream* SodaStream (FB.com/Sodastream) Integrate a store locator so your fans can find your product.*Client #Likeable

Corkcicle* Corkcicle (FB.com/Corkcicle) Provide a strong call to action to encourage fan interaction.*Client #Likeable

Introducing… The Top 40 Pages on Facebook as Voted by Likeable! #Likeable

Pretzel CrispsPretzel Crisps (FB.com/PretzelCrisps) Provide value to fans by offering recipes using your product. #Likeable

DoveDove (FB.com/Dove) Highlight your company’s history and display your most memorable moments. #Likeable

Metropolitan Museum Sh Metropolitan Museum (FB.com/MetMuseum) Allow fans to select favorite works of art and share with friends. #Likeable

Skittles* Skittles (FB.com/Skittles) Highlight loyal fans who are using your product to make them feel appreciated.* 2011 winner #Likeable

Tiffany and Co.Tiffany and Co. (FB.com/Tiffany) Simple, sleek visuals can go a long way. #Likeable

Modern FamilyModern Family (FB.com/ModernFamily) Post quotes and clips from the show to keep fans entertained beyond the first screen. #Likeable

AmazonAmazon (FB.com/Amazon) Create a consistent, approachable voice when talking about a wide range of products. #Likeable

ConverseConverse (FB.com/Converse) Have a unique brand timeline with unmatched creativity. #Likeable

Bonobos ClothingBonobos Clothing (FB.com/Bonobos) Offer exclusive Facebook-only deals to reward your community. #Likeable

Mercedes BenzMercedes Benz (FB.com/MercedesBenz) Reveal exclusive project updates and design innovations. #Likeable

Red BullRed Bull (FB.com/RedBull) Create custom media and applications to keep fans engaged. #Likeable

Sharpie Sh Sharpie (FB.com/Sharpie) Post powerful and creative illustrations without being directly promotional. #Likeable

Dell Sh Dell (FB.com/Dell) Provide stellar customer service to convert an unhappy customer into a loyal fan. #Likeable

London 2012 Sh London 2012 (FB.com/London2012) Build a community before an upcoming event with pictures, applications, and videos. #Likeable

Livestrong Sh Livestrong (FB.com/Livestrong) Utilize effective, linked milestones to tell your brand’s personal story. #Likeable

Target Sh Target (FB.com/Target) Post a variety of content that appeals to a large fan base. #Likeable

Axe Sh Axe (FB.com/Axe) Be humorous and witty to engage with your fans. #Likeable

Selena Gomez Sh Selena Gomez (FB.com/SelenaGomez) Create personal and authentic connections with your most loyal fans. #Likeable

Southwest Airlines Sh Southwest Airlines (FB.com/Southwest) Use Facebook to promote contests, low fare deals, and other promotions. #Likeable

Ben & Jerry’s Sh Ben & Jerry’s (FB.com/benjerry) Make a strong first impression to visitors by optimizing your cover photo. #Likeable

Domino’s Pizza Sh Domino’s Pizza (FB.com/Dominos) Ask your customers to share authentic pictures of your product. #Likeable

Cheer Sh Cheer (FB.com/Cheer) Use color as your branding tool. #Likeable

American Express Sh American Express (FB.com/Americanexpress) Offer custom savings and rewards based off what fans “like” on Facebook. #Likeable

New York Times Sh New York Times (FB.com/nytimes) Use milestones to tell your unique brand story over time. #Likeable

Barack Obama* Sh Barack Obama (FB.com/BarackObama) Keep fans informed with the latest happenings on a campaign.* 2009 winner #Likeable

(Red) Sh (Red) (FB.com/JoinRed) Inspire your customers to share their stories. #Likeable

Expedia Sh Expedia (FB.com/Expedia) Post stunning visuals, including photographs of actual locations. #Likeable

The Twilight Saga Sh The Twilight Saga (FB.com/Twilight) Offer exclusive content to give fans a way to extend the experience beyond a film. #Likeable

Cleveland Indians Sh Cleveland Indians (FB.com/lndians) Purchase tickets directly on Facebook and reward your fans with a chance to win tickets to a “social media suite.” #Likeable

Gilt Groupe Sh Gilt Groupe (FB.com/Giltgroupe) Receive insider access to top designer brands and experiences #Likeable

ESPN Sh ESPN (FB.com/ESPN) Post sports data and rosters frequently to keep fans informed. #Likeable

Tropicana Sh Tropicana (FB.com/Tropicana) Use questions, unique images, and other creative puzzles to keep fans hooked. #Likeable

Starbucks* Sh Starbucks (FB.com/Starbucks) A picture is worth a thousand words.* 2011 winner #Likeable

Heineken Sh Heineken (FB.com/Heineken) Develop an authentic voice. #Likeable

Subway Sh Subway (FB.com/subway) The most talked about brand on Facebook due to making strong connections with fans and highlighting featured meals! #Likeable

Walgreens Sh Walgreens (FB.com/Walgreens) Listen first, and never stop listening. #Likeable

Pepsi Sh Pepsi (FB.com/Pepsi) Think and act like your customer by sharing photos and personal stories of what they are up to. #Likeable

DSW Sh DSW (FB.com/DSW) Consistently deliver excitement, surprise, and delight with prizes and rewards. #Likeable

Visit Las Vegas Sh Visit Las Vegas (FB.com/LasVegas) Provide value, for free with newsletters and event details! #Likeable

T-Mobile USA Sh T-Mobile USA (FB.com/TMobile) Respond personally and quickly to all comments. #Likeable

Our Next Webinar Sh Nominate your favorite brands at http://bit.ly/votetop40 July 31 2012 at 2:00 pm ET http://bit.ly/LikeableTop40 #Likeable

What Is Likeable Community College? •  Social Media Education Program •  26 weekly webinars •  Monthly guest lecturers •  24/7 Live Help •  Community Management Assessment Test •  Likeable U For more information, please email Cara@likeable.com http://likeablecc.com

More Free Resources•  Tackling the Many Roles of the Social Media Manager •  Hosted by Dave Kerpen •  July 18th, 3:30PM EDT•  Avoiding a Social Media Nightmare: Building a Solid Content Strategy http://buff.ly/N7ccJ9 •  Hosted by Cara Friedman •  July 26th, 3:00PM EDT http://likeablecc.com

Questions/Feedback? Grand Prize! FB.com/LikeableMedia @LikeableMedia dave@likeable.com @DaveKerpen Likeable.com

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Lessons Learned From The Top 40 Facebook Pages

by Likeable Media on Jul 11, 2012

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Lessons Learned From The Top 40 Facebook Pages Presentation Transcript