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Key Learnings From The Best & Most Likeable In Social Media

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What can you take away from the most likeable individuals and brands on social media? This webinar will teach you tips on how to be the best social media star in the business- no matter what your …

What can you take away from the most likeable individuals and brands on social media? This webinar will teach you tips on how to be the best social media star in the business- no matter what your business is. Check out this presentation as Likeable Media reveals the top brands and individuals using social media.

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  • Why this App is Likeable:Like any great app should be, it’s interactive! This app allows you to design an E-card and then easily share it across all of your social medianetworks and via email, AND it even gives you an embed code and URL link to your video so you can share it virtually anywhere.It’s silly and fun and definitely Likeable!
  • Top CMO-@KarenDellCMOKaren Quintos gives new meaning to treating others as you would like to be treated. Her Twitter feed is a never-ending succession of thanks and praise to her peers, partners, and influencers, and she responds to all her supporters with enthusiasm. While she hasn’t been tweeting as long as some of our other favorites, @KarenDellCMO is quickly gaining turf and becoming an executive social butterfly.
  • Top Fashion Designer-@xoBetseyJohnsonBetsey Johnson’s presence on Twitter is nothing short of fun, staying true to the designer’s spunky brand. She knows exactly who her fans are, and provides them with the content they want in a voice you can’t help but adore. Retweeting interesting content, effectively using hashtags to promote her brand, and giving credit to her partners has helped cultivate @xoBetseyJohnson’s strong following of 220,000.
  • Top Politician-@corybooker Cory Booker, mayor of Newark, New Jersey, uses Twitter as more than a tool to appeal to voters. Rather than making himself the center of attention and only talking about his opinions and actions, he seeks to better understand his citizens by listening in on the conversation. Responding to mentions, sharing interesting developments, and transparently displaying his political goals makes @corybooker an unusually likeable politician.
  • Top Journalist-@andersoncooperCNN personality Anderson Cooper efficiently keeps fans in the loop by tweeting all of his latest stories and current news trends. His informative bursts of content spark an interest in followers that drives them to his news outlets, further promoting and extending his brand. For all the latest, head on over to @andersoncooper.
  • Top Chef-@FabioVivianiChef Fabio Viviani uses Twitter to delight fans and make mouths water. He shares delicious recipes, offers advice, and encourages fans to share their thoughts. Everyone loves food, and making his talent and energy accessible has made it hard not to love @FabioViviani just as much!
  • Top Teacher-@khanacademyEntrepreneur Sal Khan creates an approachable voice for his brand by streamlining his social activity. As the innovative mind behind the burgeoning Khan Academy, the brand’s voice and Khan’s are one in same, creating transparency and making way for honest interaction. Providing a free service is value in and of itself, and @khanacademy’s use of Twitter instills trust in fans that his intentions are benevolent.
  • Top Lawyer- @bcubanBrian Cuban is a Texas-based lawyer that has cultivated a national Twitter following by showing that he listens first, and responds when he has relevant insight to offer. He sparks engagement by paying attention to what is going on in industries with which he is involved or interested, and providing insightful commentary where appropriate. By gaining fans’ trust, @bcuban has increased his influence and credibility.
  • Top Doctor-@KrupaliKrupaliTejura is a radiation oncologist who has taken the community by storm through her warm and compassionate Twitter presence. Unlike many professionals, she does not use social media to pursue her own goals, but has figured out how to help her patients achieve theirs. @Krupali has helped a number of patients find a way to follow their dreams, and in doing so has selflessly created a loving fan base.
  • Top CEO-@DensDennis Crowley not only founded FourSquare, but he also discovered how to be authentic and engaging on Facebook. His Twitter feed is not an amalgamation of company-related trends and topics, but is a testament to his truly social nature. Tweeting out recommendations, invitations, suggestions, and check-ins, @Dens hides nothing from his followers and welcomes engagement.
  • Top Photographer-@AnthonyQuintano content to talk aboutAnthony Quintano is a Senior Community Manager for @NBCNews by day, and photographer and DSLR filmmaker by night. Not only does having a handle that doubles as his name make him easy to find and start engaging with, but he actively responds to tweets and shares interactive content. @AnthonyQuintano is transparent in his interactions, making him easy and approachable.
  • Top Accountant-@JohnPointon While accounting may not be the most social profession, John Pointon has successfully created a social presence for himself and his profession. His tweets are a healthy combination of news stories and personal opinion, sprinkled here and there with acute humor and advice. @JohnPointon has effectively created an outlet through which accountants and non-accountants alike can engage with the industry and receive credible value.

Transcript

  • 1. Key Learnings From The Best & Most Likeable In Social Media @DaveKerpen CEO @LikeableMedia #Likeable http://t.co/8A9xNgTGVote for your favorites now at LikeableU.com
  • 2. What’s Inside• Meet Likeable• The Best of Facebook• The Best of Twitter• The Best of LinkedIn• The Best of YouTube• The Best of Google+• The Best of Foursquare, Pinterest, & Slideshare•Top 11 Professionals on Twitter• Questions/Feedback & Grand Prize Vote for your favorites now at LikeableU.com #Likeable
  • 3. Meet Likeable Vote for your favorites now at LikeableU.com #Likeable
  • 4. Clients We Work With Vote for your favorites now at LikeableU.com #Likeable
  • 5. Best Facebook Cover PhotoStarbucks Coffee (FB.com/Starbucks)Key Learning: An engaging, inviting Facebook cover photo makes a big difference. Vote for your favorites now at LikeableU.com #Likeable
  • 6. Best Facebook Cover PhotoBarack Obama (FB.com/barackobama)Key Learning: You can use a chart or graph to demonstrate data in your cover photo. Vote for your favorites now at LikeableU.com #Likeable
  • 7. Best Facebook Cover PhotoGoodPop (FB.com/GoodPops)Key Learning: Small businesses can showcase big products now too. Vote for your favorites now at LikeableU.com #Likeable
  • 8. Best Facebook Content The Winner Is: Titanic TV Series* (FB.com/TitanicTVSeries) Key Learning: Engage your community with photos.*Client Vote for your favorites now at LikeableU.com #Likeable
  • 9. Best Timeline StoriesThe Winner Is: The New York Times (FB.com/newyorktimes) Key Learning: Use milestones to tell your unique brand story over time. Vote for your favorites now at LikeableU.com #Likeable
  • 10. Best Use of Facebook AppsThe Winner Is: Modern Family Video E-Card (FB.com/ModernFamily) Key Learning: Make sure your app is interactive and provides value. Vote for your favorites now at LikeableU.com #Likeable
  • 11. Best Facebook ContestThe Winner Is: Maybelline’s “Show Us Your Red Lips Key Learning: You don’t need a huge prize to lure fans to participate. Vote for your favorites now at LikeableU.com #Likeable
  • 12. Best Customer Service on Facebook The Winner Is: Things Remembered* (FB.com/ThingsRemembered) Key Learning: It is important for brands to resolve customer service issues immediately.*Client Vote for your favorites now at LikeableU.com #Likeable
  • 13. Best Twitter ContentThe Winner Is: UPS (@UPS)Key Learning: Become an expert. Be a thought leader byparticipating in Twitter chats. Vote for your favorites now at LikeableU.com #Likeable
  • 14. Best Customer Service on Twitter The Winner Is: Restaurant.com* (@Restaurant_com) Key Learning: Listen to the conversation and respond to your customers.*Client Vote for your favorites now at LikeableU.com #Likeable
  • 15. Best Twitter PromotionThe Winner Is: JetBlue Cheeps (@JetBlueCheeps) Key Learning: Surprise and delight your customers when they least expect it. Vote for your favorites now at LikeableU.com #Likeable
  • 16. Best Twitter PersonalityThe Winner Is: DKNY PR Girl (@dkny)Key Learning: Be human. Respond to your followers in apersonal way. Vote for your favorites now at LikeableU.com #Likeable
  • 17. Best Storytelling on LinkedInThe Winner Is: The Walt Disney Company (http://linkd.in/FO6dWX) Key Learning: Tell your company history in a fun and exciting way. Vote for your favorites now at LikeableU.com #Likeable
  • 18. Best Product Offerings on LinkedInThe Winner Is: Hewlett-Packard (http://linkd.in/FO67yd) Key Learning: Showcase your products. Allow your community to recommend them to their friends. Vote for your favorites now at LikeableU.com #Likeable
  • 19. Most Interactive YouTube ChannelThe Winner Is: Warby Parker Key Learning: Be creative and personal with your fans! Surprise and delight. Vote for your favorites now at LikeableU.com #Likeable
  • 20. Best YouTube Crossover VideoThe Winner Is: Chipotle’s Back To The Start Commercial (http://bit.ly/wQvKLz) Key Learning: Showcase social good. Give back to your community. Vote for your favorites now at LikeableU.com #Likeable
  • 21. Best Google+ HangoutThe Winner Is: The Muppets (http://bit.ly/v49eDz) Key Learning: Engage with your fans on a very personal level. Vote for your favorites now at LikeableU.com #Likeable
  • 22. Best Google+ Use of CirclesThe Winner Is: Cadbury UK Key Learning: Segment your customers into exclusive VIP groups. Vote for your favorites now at LikeableU.com #Likeable
  • 23. Best Google+ Photo StripThe Winner Is: Red Bull (http://bit.ly/wuN9yc)Key Learning: Push limits and innovation. Vote for your favorites now at LikeableU.com #Likeable
  • 24. Best Foursquare ContentThe Winner Is: Walgreens (foursquare.com/walgreens)Key Learning: Be an expert and provide valuebeyond the check in through tips. Vote for your favorites now at LikeableU.com #Likeable
  • 25. Best Brand On PinterestThe Winner Is: Travel Channel (http://bit.ly/y4G82Z)Key Learning: Captivate your audience through images. Vote for your favorites now at LikeableU.com #Likeable
  • 26. Best Board On PinterestThe Winner Is: Whole Foods’ “How Does Your Garden Grow” Board (http://bit.ly/yCD6Fe)Key Learning: Increase engagement by sharing content related to yourconsumers. Vote for your favorites now at LikeableU.com #Likeable
  • 27. Best Promotion on PinterestThe Winner Is: Guess Color Me Inspired (http://bit.ly/wju98Y) Key Learning: Listen to your customers and empower them to participate in product decision making Vote for your favorites now at LikeableU.com #Likeable
  • 28. Best Brand On SlideshareThe Winner Is: Oracle (http://slidesha.re/FOlPqp)Key Learning: Showcase your knowledge and expertisethrough visual presentations. Vote for your favorites now at LikeableU.com #Likeable
  • 29. Top 11 Professionals On Twitter Top CMO- Karen Quintos (@KarenDellCMO) Key Learning: Provide meaning and value to others by expressing gratitude. Vote for your favorites now at LikeableU.com #Likeable
  • 30. Top 11 Professionals On Twitter Top Fashion Designer – Betsey Johnson (@xoBetseyJohnson) Key Learning: Stay true to yourself and your brand. Find your voice. Vote for your favorites now at LikeableU.com #Likeable
  • 31. Top 11 Professionals On Twitter Top Politician – Cory Booker (@corybooker) Key Learning: Be involved in the conversation. Listen and respond to your followers. Vote for your favorites now at LikeableU.com #Likeable
  • 32. Top 11 Professionals On Twitter Top Journalist- Anderson Cooper (@andersoncooper) Key Learning: Share content that others will find valuable and interesting. Vote for your favorites now at LikeableU.com #Likeable
  • 33. Top 11 Professionals On Twitter Top Chef- Fabio Viviani (@FabioViviani) Key Learning: Use Twitter to surprise and delight your followers with tricks, tips and freebies. Vote for your favorites now at LikeableU.com #Likeable
  • 34. Top 11 Professionals On Twitter Top Teacher Salman Khan (@khanacademy) Key Learning: Be transparent and stay true to your voice. Vote for your favorites now at LikeableU.com #Likeable
  • 35. Top 11 Professionals On Twitter Top Lawyer- Brian Cuban (@bcuban) Key Learning: Stay in tune with your industry and share relevant content. Vote for your favorites now at LikeableU.com #Likeable
  • 36. Top 11 Professionals On Twitter Top Doctor – Krupali Tejura (@Krupali) Key Learning: Use social media to build relationships and connect with your followers on a personal level. Vote for your favorites now at LikeableU.com #Likeable
  • 37. Top 11 Professionals On Twitter Top CEO – Dennis Crowley (@Dens) Key Learning: Connect with your brand. Use Twitter to share big news about your company or brand. Vote for your favorites now at LikeableU.com #Likeable
  • 38. Top 11 Professionals On Twitter Top Photographer – Anthony Quintano (@AnthonyQuintano) Key Learning: Be transparent. The person you are online should be the same person you are in real life. Vote for your favorites now at LikeableU.com #Likeable
  • 39. Top 11 Professionals On Twitter Top Accountant – John Pointon (@Jpointon) Key Learning: Become a thought leader. If there aren’t many professionals from your industry on social media, you can lead the way. Vote for your favorites now at LikeableU.com #Likeable
  • 40. Likeable Awards Award Categories Most Likeable Chief Executive Officer Most Likeable Chief Marketing Officer Most Likeable Entrepreneur Most Likeable Photographer Most Likeable Journalist Most Likeable Food Blogger Most Likeable Mom Blogger Most Likeable Video Blogger Most Likeable Author Most Likeable Doctor Most Likeable Marketing Thought Leader Most Likeable Professor/Teacher Nominations end April 24th Most Likeable Lawyer Vote For Your Favorites at Most Likeable Student http://likeableuawards.com Most Likeable Fashion Designer Most Likeable Chef Most Likeable Politician Vote for your favorites now at LikeableU.com #Likeable
  • 41. Questions/Feedback? Grand Prize! 20% off Code For Likeable U: Webinar20 FB.com/LikeableMedia @LikeableMedia dave@likeable.com @DaveKerpen LikeableU.com