How Strategic Promotions Can Positively Impact Your Brand

How Strategic Promotions Can Positively Impact Your Brand Presented by Dave Kerpen, CEO, @LikeableMedia Maya Grinberg, Social Media Manager, @Wildfireapp September 25th, 2012 http://bit.ly/PromoWebinar http://slideshare.net/Likeable #likeable

Today’s Presenters Dave Kerpen Maya Grinberg CEO, Likeable Media Social Media Manager, Wildfire @davekerpen @papayamaya #Likeable

Questions Have a Question? • Tweet questions to @LikeableMedia or use the hashtag #likeable • Ask questions on our Facebook page at fb.com/LikeableMedia • Use the chat bar in GoToWebinar to ask questions #Likeable

What’s Inside What’s Inside • Meet Likeable • The evolution of promotions • Why are promotions important? • Sweepstakes vs. Contests • How to show ROI • Tips for success • Case studies • Grand Prize, Q&A #Likeable

#Likeable #Likeable

#Likeable

The Evolution of Promotions

The Evolution From this… To this… #Likeable

Why Are Promotions Important?

Why are promotions important? Drive traffic online and offline *Client #Likeable

Why are promotions important? Increase brand awareness #Likeable

Why are promotions important? Surprise and delight customers *Client #Likeable

Why are promotions important? Engage users and grow fan base #Likeable

Why are promotions important? Gain consumer data and insight • Build your email database #Likeable

Why are promotions important? Generate leads and sales *Client #Likeable

Sweepstakes vs. Contests

Sweepstakes vs. Contests Sweepstakes: The chance based promotion Contests: Skill based promotion #Likeable

Sweepstakes *Client #Likeable

Contests *Client

Other Promotion Types Coupons Quizzes Trivia Group Deals Polls #Likeable

How To Show ROI of a Promotion

How To Show ROI of a Promotion Develop a clearly defined goal • Establish KPIs to determine ROI #Likeable

How To Show ROI of a Promotion Put the right system in place #Likeable

How To Show ROI of a Promotion Track progress and measure results #Likeable

How To Show ROI of a Promotion Adjust strategy based on key learnings #Likeable

Tips For Success

Tips For Success Pick the right prize for your community *Client #Likeable

Tips For Success Plan Ahead • One of the biggest reasons promotions fail is due to lack of planning #Likeable

Tips For Success Keep It Simple • Execution is more important than the concept • A concise message, clear call to action and good user experience is key • Make it easy to share #Likeable

Tips For Success Leverage Partners • Sponsors can increase the prize value • Technology partners can make it easy to create and manage the promotion #Likeable

Tips For Success Promote Your Promotion #Likeable

Tips For Success Follow Facebook’s Promotion Guidelines #Likeable

Tips For Success Use a third party application #Likeable

Landing Page Layout: 6 Best Practices For HighParticipation & Lowered Bounce Rates

Tips For Success Don’t make users scroll  If a user has to scroll in order to understand what to do next, you’ll lose him.  While screen sizes are different, displaying content in top 300 pixel space is the general rule.  Responsive design for mobile is important. #Likeable

Tips For Success Tell users how easy it is  Treat your instruction as a headline.  How do you want the user to engage? What will he get if he does? #Likeable

Tips For Success Show examples of what you expect Asking for something specific? Show users an example of what you expect, so they can mimic it. #Likeable

Tips For Success Simplify the instruction  If your engagement application needs user interaction, make your instructions simple and explicit.  Asking users to write something, and looking for quantity? Stick to “closed” statements, leave little room for interpretation. #Likeable

Tips For Success Ask questions that are aspirational  Struggling to think up some “closed” topics to encourage an engaging conversation and interactions?  Consider aspirational topics, such as “ideal” adventures, “dream” vacations, and other things people aspire to. #Likeable

Tips For Success Do the 10 second test  Make sure you’ve done your landing page right by giving it a 10-second once over.  Do you understand its purpose? What are you, as a user, supposed to do on it?  How clearly is your intended engagement activity coming across? #Likeable

Likeable Promotions: Case Studies

#Likeable

Get Results Today! • Likeable drives ROI for organizations through Wildfire promotions. • For more information email Gaby Piazza at gaby@likeable.com • How can you measure the success of social media? Request our Free ROI Ebook today: http://bit.ly/ROIebook #Likeable

Thank You!Questions/Grand Prize/Feedback Dave Kerpen, CEO, @LikeableMedia http://likeable.com dave@likeable.com FB.com/Dkerpen @DaveKerpen FB.com/LikeableMedia @LikeableMedia

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How Strategic Promotions Can Positively Impact Your Brand

by Likeable Media on Sep 25, 2012

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How Strategic Promotions Can Positively Impact Your Brand Presentation Transcript