Facebook Pages: The Good, the Bad, the Ugly

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Amy Slife, Alana Brooks

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Facebook Pages: The Good, the Bad, the Ugly

  1. 1. Facebook Pages: The Good, Bad and the Ugly Amy Slife, Social Media Strategy Director at Likeable Media @aslife Alana Brooks, Community Manager at Likeable Media @goodgrlgoneblog
  2. 2. The 5 Biggest Don ts on FacebookSilent  Treatment   Me,  Me,  Me   There  IS  Too  Much  of   a  Good  Thing   So  You  Want  Us  to   So  Vanilla   Do  What?  
  3. 3. Silent Treatment•  Not responding to your fans•  Opt for 2 way open communication•  Positive comments vs. negative comments
  4. 4. Me, Me, MeIt shouldn t be all about YOU•  Talking at your fans –  Telling them what to do without asking for their engagement•  Being overly promotional –  Straight push messaging is a no-no.
  5. 5. There is too Much of a Good Thing •  Excessive status update posting –  Impacts unsubscribe rate and thus engagement •  Messaging frequency
  6. 6. So you Want us to Do What?•  No call to action•  Provide reasons to like your page•  CTAs and engaging status update questions
  7. 7. So Vanilla•  Lack of customization•  Optimized profile image•  Profile header thumbnails•  Welcome tabs•  Custom applications
  8. 8. So we ve seen the worst.Now, let s see some of the best.
  9. 9. •  Best Engagement•  Best Overall Appearance•  Best Customer Service•  Best Integration/Functionality•  Most Original Page
  10. 10. •  Interesting content for users.•  Quick responses.•  Active with updates.•  Vocal fan base.
  11. 11. Appearance•  Suggests immediateinteraction.•  Streamlined welcome tab.•  Design is bright & simple.
  12. 12. •  Quick responses to fans.•  Personalized names &pictures.• Utilizes Parature program.
  13. 13. And the Best Integration/Functionality Award goes to…
  14. 14. •  Connected to the  iTunes Store.•  Has store info integrated.•  Interactive playlists.•  Design is same as the store.
  15. 15. Pringles: The Original •  Content is fun  & catchy. •  Every page has a consistent design. •  Each page incorporates interaction.
  16. 16. Thanks!Have a likeable day!

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