0
Case Study: Visit Salt Lake-  Dream Winter Vacation
Goals• Position Salt Lake as a premier winter tourist destination that  goes beyond just snow sports by showcasing all the...
Strategy• Interactive Campaign: Build an interactive and exciting campaign that  highlights what Salt Lake offers• Dream V...
Results•   As of January 11, 2012, Visit Salt Lake had attracted a total number of 8,405    new fans since the start of th...
Additional Materials                       By creating an incentive for users to visit Salt Lake and interact with social ...
THANK YOU!    Questions? Contact us:       @LikeableMediawww.facebook.com/LikeableMedia     contact@likeable.com        (2...
Upcoming SlideShare
Loading in...5
×

Case Study: Visit Salt Lake - Dream Winter Vacation

771

Published on

Published in: Technology, Spiritual
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
771
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Case Study: Visit Salt Lake - Dream Winter Vacation"

  1. 1. Case Study: Visit Salt Lake- Dream Winter Vacation
  2. 2. Goals• Position Salt Lake as a premier winter tourist destination that goes beyond just snow sports by showcasing all there is to do and see in the area• Increase Visit Salt Lake’s fan base, follower base and share with friends• Excite audience and increase time spent and conversation on Facebook Page &
  3. 3. Strategy• Interactive Campaign: Build an interactive and exciting campaign that highlights what Salt Lake offers• Dream Vacation Contest: Create a contest where fans can design their own unique dream vacation
  4. 4. Results• As of January 11, 2012, Visit Salt Lake had attracted a total number of 8,405 new fans since the start of the campaign on November 24, 2011.• The Dream Winter Vacation app has had a total of 4,457 tab views so far.
  5. 5. Additional Materials By creating an incentive for users to visit Salt Lake and interact with social media pages at the same time, fan engagement increased and the brand became more likeable.
  6. 6. THANK YOU! Questions? Contact us: @LikeableMediawww.facebook.com/LikeableMedia contact@likeable.com (212) 660-2458
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×