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Build Your Social Strategy in 30 Minutes - WOMM-U

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This session was an interactive workshop at WOMM-U focused on building your brand's social media strategy. Through a variety of brainstorming sessions, practicums, and activities, attendees walked …

This session was an interactive workshop at WOMM-U focused on building your brand's social media strategy. Through a variety of brainstorming sessions, practicums, and activities, attendees walked away with an actionable plan for your brand's social media complete with KPIs, voice strategy, crisis management, response guidelines, and more. Each participant created a personalized social strategy for their brand. Led by Likeable Media employees Cara Friedman, Project Director, and Frank Emanuele, Account Manager.

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  • 1. BUILD YOUR SOCIAL STRATEGYIN 30 MINUTESCara Friedman | @CaraizzleFrank Emanuele | @FrankRamblings#WOMMUmedia+
  • 2. #WOMMUAgendaPARTS OF A SOCIAL MEDIA STRATEGY • Building a Community• KPIs, ROI, and Sales• Customer Experience• Taking Social Media to the Next LevelLET’S BUILD A STRATEGYCONCLUSION
  • 3. #WOMMUBUILD A COMMUNITYWho?What?Where?When?Why?How?The Five W’s(And One H)
  • 4. #WOMMUCASE STUDY
  • 5. #WOMMUBUILD A COMMUNITY Who? Wine & beer lovers What? A place to discuss wine, beer & culture Where? Facebook & Twitter When? Throughout the work week, and on weekends Why? To build a loyal customer base How? Provide fun content & value
  • 6. #WOMMUKPIs, ROI & SALESLISTENREPORT &ANALYZEESTABLISHKPIsSUPPORT YOURCOMMUNITY
  • 7. #WOMMULISTENMost fans are females 35-50who love wineESTABLISH KPIs 50,000 Facebook fansREPORT & ANALYZE Monthly reporting & analysisSUPPORT YOURCOMMUNITYContent, Monitoring,Responding, Customer ServiceKPIs, ROI & SALES
  • 8. #WOMMUCUSTOMER EXPERIENCEESTABLISHVOICECONTENTCREATIONENGAGEMENT
  • 9. #WOMMUESTABLISHA VOICECONTENTCREATIONCool, modern, fun,smart, tasteful,educational“If you can’t be withthe wine you love...”CUSTOMER EXPERIENCEENGAGEMENTFACEBOOK1-2 posts a dayTWITTER3-5 posts a day
  • 10. #WOMMUTHE NEXT LEVELCREATE THE COMMUNITYACTIVATE THE COMMUNITYLEVERAGE CULTIVATE POSITION
  • 11. #WOMMULEVERAGE “Vote for your favorite new Corkcicle color!”CULTIVATE Run a fan-only Facebook contestPOSITION Publish educational content about wineTHE NEXT LEVELACTIVATE THE COMMUNITYCREATE THE COMMUNITY
  • 12. LET’S STRATEGIZE!
  • 13. Thank You.Strategizewith our team.Likeable Media240 West 37th Street, 7th FlNew York, NY 10018(212) 660-2458facebook.com/likeablemediatwitter.com/likeablemediaCara Friedmancara@likeable.com@caraizzleFrank Emanuelefrank@likeable.com@frankramblings