Your SlideShare is downloading. ×
  • Like

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply
Published

 

Published in Technology , Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
795
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Likeable Case Studies: Boston Public HealthCommission – SexED
  • 2. Goals• Prevent the spread of sexually transmitted diseases to Boston teenagers• Create an open-access platform for teenagers to gain knowledge and ask questions about STDs &
  • 3. Strategy• Create a HUB: Facebook was used as a central location for the campaign. Facebook was used as a central hub for the campaign because it was a familiar venue for teens but still a place where they could be given reliable information.• Training: Trained subject matter experts on sex education how to manage a Facebook community
  • 4. Results• Likes: The Boston Public Health Commission received over 2000 likes.• Relatable Campaign: Teens were able to relate to the page and feel comfortable engaging in the conversation. Created information-driven tabs that allowed students to learn contributed to the success of the campaign.• Awareness: The program’s success was measured by increased condom distribution and increased scores on awareness surveys.
  • 5. Additional Materials By providing students with a safe place to ask questions, we saw an increased awareness of sex education among students in the Boston area.
  • 6. Additional Materials The Facebook page served as a hub for all the activity surrounding the campaign. We created an ideal place for students to seek advice using tabs, videos and engagement.
  • 7. THANK YOU! Questions? Contact us: @LikeableMediawww.facebook.com/LikeableMedia contact@likeable.com (212) 660-2458