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Better Corporate Blogging


Jason Keath

Jason Keath

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  • 1. Better Corporate BLOGGING#Likeable @JasonKeath
  • 2. /
  • 3. #LikeableShare the awesome
  • 4. 1. Why Blog?2. Writing3. Headlines4. Action ItemsQ&A
  • 5. WHY BLOG? 1/4
  • 6. #LikeableWhen your content helpssomeone, it puts them onyour team.via @JASONKEATH
  • 7. #LikeableThe longer you keep Fansreading the more likelythey will convert.via @JASONKEATH
  • 8. WHY BLOG?CORE QUESTIONS ANSWERS1. Who do I want to help? 1. Audience2. How can I be helpful? 2. Content3. What do I want the blog 3. Action to accomplish?
  • 9. Deciding On TheKey Action DrivesEVERYTHING
  • 10. Examples of Goals1. Thought leadership2. Product sales3. Sales leads4. New clients
  • 11. Examples of Actions1. Subscribe2. Buy a product or service3. Complete a sales lead form4. Return to the site5. Continue to the next page6. Sign up as a member
  • 12. WRITING 2/4
  • 13. #LikeableYour headline leads tocontent leads to contentleads to ACTION.via @JASONKEATH
  • 14. 4 Example Post Types1.  Opinion2.  How To’s3.  Lists4.  Research
  • 15. 6 Writing Tips1.  Be aware of word count2.  Do not waiver3.  Be overly useful4.  Write with passion5.  Make your posts easy to scan6.  Spend time on headlines
  • 16. HEADLINES 3/4
  • 17. #LikeableYour headline isyour elevator pitch.via @JASONKEATH
  • 18. The 4U Headline Approach1.  Useful  2.  Urgent  3.  Unique  4.  Ultra  Specific  
  • 19. I think I get it.But do you haveany examples?
  • 20. Rumors  that  Microso=  May  Buy  Yahoo,  but  No  ConfirmaEon  Yet      Microsoft Buying Yahoo?
  • 21. Idol  Finale  RaEngs  Well  Up  From  Last  Years  RaEngs  Idol  Ups  Finale  Viewership  By  5  Million  
  • 22. Help  Us  Help  You  Write  Your  A    Cover  LeOer  For  YOUR  Job  Search  How  To  Write  A  Killer  Cover  Le?er    That  Gets  You  Hired
  • 23. How  To  Write  Great  HeadlinesThe  Cheaters  Guide  To  WriDng    Great  Headlines7  Secrets  From  Headline  WriDng  Experts
  • 24. CALLS TO ACTION 4/4
  • 25. Your Blog is aLANDING PAGE
  • 26. Make a clear ask& OFFER VALUE
  • 27. Calls To Action
  • 28. #LikeableYour blog exists to makeyour readers look cool.via @JASONKEATH
  • 29. Continued Reading    BRAND  EXAMPLES   TRAINING  •  Seomoz   •  Problogger  •  Kissmetrics   •  Copyblogger  •  Hubspot   •  •  Wildfireapp   •        
  • 30.