Better Corporate Blogging

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Jason Keath

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Better Corporate Blogging

  1. 1. Better Corporate BLOGGING#Likeable @JasonKeath
  2. 2. ABOUTSocialFresh.com / InvestInSocial.com
  3. 3. #LikeableShare the awesome
  4. 4. 1. Why Blog?2. Writing3. Headlines4. Action ItemsQ&A
  5. 5. WHY BLOG? 1/4
  6. 6. #LikeableWhen your content helpssomeone, it puts them onyour team.via @JASONKEATH
  7. 7. #LikeableThe longer you keep Fansreading the more likelythey will convert.via @JASONKEATH
  8. 8. WHY BLOG?CORE QUESTIONS ANSWERS1. Who do I want to help? 1. Audience2. How can I be helpful? 2. Content3. What do I want the blog 3. Action to accomplish?
  9. 9. Deciding On TheKey Action DrivesEVERYTHING
  10. 10. Examples of Goals1. Thought leadership2. Product sales3. Sales leads4. New clients
  11. 11. Examples of Actions1. Subscribe2. Buy a product or service3. Complete a sales lead form4. Return to the site5. Continue to the next page6. Sign up as a member
  12. 12. WRITING 2/4
  13. 13. #LikeableYour headline leads tocontent leads to contentleads to ACTION.via @JASONKEATH
  14. 14. 4 Example Post Types1.  Opinion2.  How To’s3.  Lists4.  Research
  15. 15. 6 Writing Tips1.  Be aware of word count2.  Do not waiver3.  Be overly useful4.  Write with passion5.  Make your posts easy to scan6.  Spend time on headlines
  16. 16. HEADLINES 3/4
  17. 17. #LikeableYour headline isyour elevator pitch.via @JASONKEATH
  18. 18. The 4U Headline Approach1.  Useful  2.  Urgent  3.  Unique  4.  Ultra  Specific  
  19. 19. I think I get it.But do you haveany examples?
  20. 20. Rumors  that  Microso=  May  Buy  Yahoo,  but  No  ConfirmaEon  Yet      Microsoft Buying Yahoo?
  21. 21. Idol  Finale  RaEngs  Well  Up  From  Last  Years  RaEngs  Idol  Ups  Finale  Viewership  By  5  Million  
  22. 22. Help  Us  Help  You  Write  Your  A    Cover  LeOer  For  YOUR  Job  Search  How  To  Write  A  Killer  Cover  Le?er    That  Gets  You  Hired
  23. 23. How  To  Write  Great  HeadlinesThe  Cheaters  Guide  To  WriDng    Great  Headlines7  Secrets  From  Headline  WriDng  Experts
  24. 24. CALLS TO ACTION 4/4
  25. 25. Your Blog is aLANDING PAGE
  26. 26. Make a clear ask& OFFER VALUE
  27. 27. Calls To Action
  28. 28. #LikeableYour blog exists to makeyour readers look cool.via @JASONKEATH
  29. 29. Continued Reading    BRAND  EXAMPLES   TRAINING  •  Seomoz   •  Problogger  •  Kissmetrics   •  Copyblogger  •  Hubspot   •  ChrisBrogan.com  •  Wildfireapp   •  SocialFresh.com        
  30. 30. THANKYOUSocialFresh.com/Newsletter

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