Strategy and user-centered conception of Marketing/corporate websites, web & mobile apps, for the sports, administration, banking and and industrial sectors.
Research: customer/stakeholder interviews, contextual enquiry, competitors analysis, traffic analysis, personas design, task analysis, journey maps, scenarios.
Strategy: facilitate workshop, aim at alignement of business and customer goals and needs, cross-channel analysis , analytics strategy.
Content: requirements gathering, priority setting, roadmapping, content inventories and audits.
Information Architecture: card sorting, tree testing, ia benchmarking, theme mapping, content templates.
User Interface: wire...