Your SlideShare is downloading. ×
Kay EShop
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Kay EShop

594

Published on

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
594
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. E-SHOP & MARKET SEGMENTS Task A Kay Soon Lightz Ong 08975921
  • 2. What is it? ONLINE SHOPPING FOR GROCERIES How it works? Why it works? Long term implications
  • 3. The online grocery market is defined to include the online sales of food and drink for in-home consumption, including store-based groceries sales online, food and drink specialist retailers’ online sales, online-based grocers’ sales and online-based food box delivery schemes. DEFINITION ONLINE SHOPPING FOR GROCERIES
  • 4. Tuesday, 28 October 2008 Online grocery shopping overtakes sales of electronic goods Online grocery shopping has overtaken internet sales of electronic items for the first time, new figures show. The "top four" online shopping sectors are currently grocery (31 per cent), electronic items such as computers, televisions and gadgets (25 per cent), clothing and fashion items (21 per cent) and holidays (15 per cent). A study of 4,238 consumers by the website found 44.2 per cent shopped at Tesco, 23.2 per cent at Asda and 11.7 per cent at Sainsbury's.
  • 5. ONLINE GROCERY PROVIDERS  asda.co.uk  tesco.co.uk  sainsbury.co.uk  ocado.co.uk  waitrose.com  britishcornershop.co.uk Specialised worldwide delivery
  • 6. 3%-6% in 2006 8%-11% in 2009
  • 7. THE SHOPPING INTERFACE
  • 8. Shopping Account
  • 9. Most online groceries provider would provide a guide to help the consumer ease his way through the online order. Usually starts with booking a delivery slot that will be held for 2-3 hours while you shop.
  • 10. DELIVERY CHARGES Average £3.00 - £6.00
  • 11. Shopping List For easier shopping when you already know what you need.
  • 12. VALUE FOR MONEY LONG TERM IMPLICATIONS SIGNIFICANT FACTORS
  • 13. VALUE FOR MONEY  Delivery Costs  Tesco £3.00- £6.00  Asda £3.50- £6.50  Sainsbury £3.50- £5.50  Bus  Single £1.50- £2.50  Daysaver £3.50 - £4.50  Big Orders  Inconvenient to take bus  Small Orders  Corner store/Local store
  • 14. LONG TERM IMPLICATIONS  Reduced Shoppers in Stores  Social aspects  Less Physical Stores  Less overhead costs  Lower Employment Rate  Cashiers  Security  Cleaners
  • 15. SIGNIFICANT FACTORS  UK online grocery market  Estimated 4.4billion in 2009  134% growth over 2005-2009  Food inflation
  • 16. SIGNIFICANT FACTORS  Location  Rural Areas  City Centres  Targets  Elderly  Busy Professionals  Shopping pattern monitoring  Knowing what people need and want
  • 17. THE END QUESTIONS?

×