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Foursquare for Biz
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Foursquare for Biz

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My foursquare for biz unconference pitch in OpenWebAsia

My foursquare for biz unconference pitch in OpenWebAsia

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Transcript

  • 1. for your BIZ! And how it can benefit your brand
  • 2. About me Harinder Singh // LightYoruichi
    • Fraud Analyst in one of the world's leading MMORPG service distributor, OffGamers LLC
    • Tech Evangelist
    • Geek
    • Helped organizing Kuala Lumpur's Foursquare Day on April 16 2010
    • Currently assisting business in Malaysia/Kuala Lumpur to integrate Foursquare and other Location based services with their business.
  • 3. User Data Foursquare is location-based social networking with gaming elements application
    • Over 20,000,000 users worldwide.
    • Over 3,000 users in Kuala Lumpur, Malaysia
    • Over 80,00 check-ins per day worldwide
    • The most talked about independent startup in USA.
    • More than 1,000 active developers and >50 3 rd party
    • applications online on http://foursquare.com/apps
    • Recently received US $20,000,000 of Series B funding
    • from Andreessen Horowitz, O’Reilly AlphaTech Ventures
    • and Union Square.
    Source: techcrunch.com // blog.foursquare.com
  • 4. Why? How? Who?
    • It's FUN! Gaming element with compete by earning mayorship, badges and points!
    • Mayor discounts – Become the mayor here and get a 50% off your bill!
    • Any relevant businesses; small businesses to giants. Eg: coffee shops, bars etc
    • Restaurant offers the ultimate mayor special: a free cruise for two - http://aboutfoursquare.com/restaurant-offers-the-ultimate-mayor-special-a-free-cruise-for-two/
  • 5.  
  • 6. Benefits
    • Free publicity and online presence and WOM
    • Promotion possibilities
    • Proximity aware notifications
    • Listed on many cool sites
    • - http://4sqKL.com
    • - http://blog.officekami.com
    • - http://foursquare.com/
    • Trending possibilities
    • Potential new audiences
    • - Netizens
    • - Bloggers
    • - Twitterati
  • 7. Who's on it?
  • 8.  
  • 9. Promotion Type Mayor Specials: unlocked only by the Mayor of your venue. Who's the Mayor? It's your single most loyal customer! Check-in Specials: unlocked when a user checks in to your venue a certain number of times. Frequency-based Specials: are unlocked every X check-ins. Wildcard Specials: always unlocked, but have someone to verify before giving promotions. This is very important and should be a huge incentive to attract users to your business. Remember, there can only be one mayor of your business, so give them something to fight over!
  • 10. How to Monitor?
  • 11.  
  • 12. Project Foursquare Clean - Up Foursquare is a crowd-sourced application/service that's being used by a whole lot of people out there.
    • Refrain from cheating on Foursquare. It kills the fun of the game. Better use GameShark.
    • If you saw any duplicates, contact @lightyoruichi/foursquare-super-users // fill out the spreadsheet form at http://bit.ly/4sqCleanUp // Checking with the hashtag #4sqKLCleanUp
    • Do the same if your location pin-pointed is too far away from the map pin on foursquare.
    • Don't be ashamed of leaving tips! It matters!
  • 13. Contact me lightyoruichi @ktard.co.cc twitter.com/ lightyoruichi facebook.com/ lightyoruichi lightyoruichi .com my.linkedin.com/in/ lightyoruichi

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