Lightning UXMaximising confidence inthe data you gatherPoppy James
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Important but unknown qualities - quota sampling’s arch nemesis                            Vs.4
Systems at work at A&E...    Tuesday morning...            ...Saturday night                            Vs.5
Oxford Office (Head office)   London Office                         Harwell Innovation Centre     Westbourne Studios      ...
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Maximising confidence in the data you gather

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Poppy James at lightningUX

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Maximising confidence in the data you gather

  1. 1. Lightning UXMaximising confidence inthe data you gatherPoppy James
  2. 2. 2
  3. 3. 3
  4. 4. Important but unknown qualities - quota sampling’s arch nemesis Vs.4
  5. 5. Systems at work at A&E... Tuesday morning... ...Saturday night Vs.5
  6. 6. Oxford Office (Head office) London Office Harwell Innovation Centre Westbourne Studios 173 Curie Avenue 242 Acklam Road Harwell, Oxfordshire London, W10 5JJ OX11 0QG T: +44 (0)845 643 0650 T: +44 (0)845 644 0650Poppy James F: +44 (0)845 644 0651poppy@bunnyfoot.com Edinburgh Office Reading Office 14-16 Jacksons Entry 7-11 Station RoadT: +44 (0)845 456 2205 The Tun, Holyrood Edinburgh, EH8 8PJ Reading, Berkshire RG1 1LG T: +44 (0)131 557 5902 T: +44 (0)118 959 9882 Sheffield Office Electric Works Sheffield Digital Campus Sheffield, S1 2BJ T: +44 (0)845 456 22056

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