Attention, power and communication

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Stefana Broadbent at lightningUX

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Attention, power and communication

  1. 1. Attention, Power andAttention, Power and Communication CommunicationStefana Broadbent (Ph.D.) UCL Department of Anthropology
  2. 2. Attention and Status Status relations, in general, are fundamentally about the distribution of attention-getting and attention-giving across the social hierarchy. Those of lower status are expected to give attention to others. Those of higher status are expected to demand and receive the attention of others. Charles Derber 1979 “The pursuit of attention”
  3. 3. Reasons for choosing a channel are complex Not urgent coordination SMS for grooming Voice for immediacy
  4. 4. Some channels have less than 3 contacts
  5. 5. Asynchronous channels increase number of contacts Broadcast Synchronous Asynchronous
  6. 6. Attention demand determines the number of contacts Low Attention Immediate Attention Deferred attention
  7. 7. Inverse relation between attention and contacts Hierarchy of attention Number of regular contacts Skype with video 3 Voice calls land line 5 Voice calls mobile 5 IM 5 Texting > 10 Email > 10 Social networking > 100
  8. 8. Preferred channels change according to social distance Voice Text Broadcast
  9. 9. The Intimate Circle, the Close Circle, and Weak Ties

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