Make your words sell!
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Make your words sell!

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The content of your website is its the most important part! One should dedicate a large portion of the time reserved for a project to analyzing and creating quality content. ...

The content of your website is its the most important part! One should dedicate a large portion of the time reserved for a project to analyzing and creating quality content.

Skim through the presentation to see why!

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Make your words sell! Make your words sell! Presentation Transcript

  • Make Your Words Sell Why content matters? Michal Blažej, Production Director, Lighting Beetle www.lbstudio.sk Follow me @michalblazej blazej@lbstudio.sk
  • GET TO KNOW YOUR PRODUCT How many fries are we Are they good tastin’? able to prepare in an hour? Does it fill me up?
  • Identify your target market
  • GET TO KNOW YOUR COMPETITION
  • IDENTIFY YOUR IDEAL CUSTOMER
  • DEVELOP Most Wanted Response YOUR Backup Response
  • ISOLATE PRODUCT FEATURES
  • FEATURES BENEFITS
  • BENEFITS USP (Unique selling proposition)
  • DON’T BE ME BE YOU
  • up to 80% of your readers will 80% only read the opening headline
  • you have 3 seconds to catch the reader’s attention
  • Thank You for Your attention blazej@lbstudio.sk | www.lbstudio.sk Follow us on Twitter @lightingbeetle Follow us on Facebook facebook.com/lbstudio