2009 PR + Social Media Summit Co-Founder: Lightburn
Interactive Agency focused on helping client
drive revenue via the web www.lightburndesigns.com Founder: Cooper Safety Supply
Online ecommerce company that sells safety equipment
Started in late 2006 as an experiment within Lightburn to sharpen our skills in
ecommerce, search marketing and search optimization
Multi-million dollar business
2009 PR + Social Media Summit The Importance of SEO and Conversion
2009 PR + Social Media Summit What is SEO & Why is it important?
2009 PR + Social Media Summit What is it? SEO refers to the techniques and strategies that help your website rank higher within the search engines. Why is it important? Higher rankings = more site traffic = more potential to sell your products or services
2009 PR + Social Media Summit A few facts and figures:
Americans conducted 13.6 BILLION searches in July 2009
2009 PR + Social Media Summit Invitation to subscribe to RSS feed Digg Mint.com Sign-up Offer Social Network Sharing Popular Article List
2009 PR + Social Media Summit What does Conversion Optimization have to do with PR? Conversions provide the fuel to further expand PR and Marketing efforts and grow.
2009 PR + Social Media Summit “I highly recommend keyword analysis, looking at server logs to figure out new content to add, thinking of new hooks to make your site attract more word-of-mouth buzz, pondering how to improve conversion once visitors land on your site, etc” Matt Cutts (Google Engineer) www.mattcutts.com/blog