How It Works? Step 1 The Consumer buys a promotional bag of OMO. Step 5 Step 2The Consumer receives a The Consumer enters the voucher text with details of their code into their phone and press dial. reward. Step 4 Step 3 Within a few minutes the consumer The Consumer receives text “Hi, Nkanyiso receives a call and is asked a few from OMO here! Expect a call from us for the simple questions by Nkanyiso. chance to receive great OMO rewards!”
Step 1Simply buy a promotional bagof OMO
Step 2Enter the code in the bag andpress dialThis sends the entry free ofcharge by USSD
Step 3Receive a text fromNkanyiso, informing you ofsuccessful entry and preparingyou to expect a call in a feyminutes“Hi, Nkanyiso from OMO here!Expect a call from us for thechance to receive great OMOrewards!”
Step 4The consumer receives a call fromNkanyiso and is asked a fewsimple questions• Select a language to continue…• Where do you live?• Other than OMO, which washing powder do you buy?• Would you would like to receive rewards, prizes & special offers from OMO and other brands in the future?
Step 5Text message with details oftheir reward from the 5 tierreward system.See next slide for details of therewards
Buy 5 Packs to win all 5 Rewards
Thank YouFor more information andcampaign results:http://youtu.be/6FpL8QE78kU