The Art of the Pitch: Nailing Marketing Slides To Land Funding

823 views

Published on

Published in: Business, Technology
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
823
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
0
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

The Art of the Pitch: Nailing Marketing Slides To Land Funding

  1. 1. THE ART OF THE PITCH angel.co/ligaya@ligayaya Nail Your Marketing Slides to Land Funding
  2. 2. GOAL tell the story of how your unique idea is going to solve a big problem angel.co/ligaya@ligayaya
  3. 3. PROBLEM Founders overestimate market size, diminishing investor confidence angel.co/ligaya@ligayaya
  4. 4. GUY KAWASAKI RULE 10 slides 20 minutes 30 point font angel.co/ligaya@ligayaya
  5. 5. CONTENT Introduction Problem Mission & Solution Technology Business model Market Financials Team The Ask Conclusion angel.co/ligaya@ligayaya
  6. 6. CONTENT Introduction Problem Mission & Solution Technology Business model Market Financials Team The Ask angel.co/ligaya@ligayaya
  7. 7. MARKET SIZE Just how big is the opportunity? Give your business plan a sense of scale. angel.co/ligaya@ligayaya Top Down Bottom UpVS Research firms Industry analysts Market reports Purchase intent: Google“size of X industry” whittle it down User behavior analysis User end purchases Competitor revenues Extrapolate from small subset of data roll it up
  8. 8. TOP DOWN: SLICING THE MARKET Consumer Geography Demography Enterprise Vertical angel.co/ligaya@ligayaya Market Size multiply: # of customers average quantity price per unit BOTTOM UP: EXTRAPOLATING
  9. 9. TOP DOWN: FRAMEWORK angel.co/ligaya@ligayaya SOM SAM TAM Total Available Market How much money is generated by a specific segment of the market? Serviceable Available Market Whats the value of your niche market? Serviceable Obtainable Market What market share can you realistically capture given sales, distribution, and competition?
  10. 10. QUESTIONS? angel.co/ligaya@ligayaya Thank you for your attention

×