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The Art of the Pitch: Nailing Marketing Slides To Land Funding
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The Art of the Pitch: Nailing Marketing Slides To Land Funding

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  • 1. THE ART OF THE PITCH angel.co/ligaya@ligayaya Nail Your Marketing Slides to Land Funding
  • 2. GOAL tell the story of how your unique idea is going to solve a big problem angel.co/ligaya@ligayaya
  • 3. PROBLEM Founders overestimate market size, diminishing investor confidence angel.co/ligaya@ligayaya
  • 4. GUY KAWASAKI RULE 10 slides 20 minutes 30 point font angel.co/ligaya@ligayaya
  • 5. CONTENT Introduction Problem Mission & Solution Technology Business model Market Financials Team The Ask Conclusion angel.co/ligaya@ligayaya
  • 6. CONTENT Introduction Problem Mission & Solution Technology Business model Market Financials Team The Ask angel.co/ligaya@ligayaya
  • 7. MARKET SIZE Just how big is the opportunity? Give your business plan a sense of scale. angel.co/ligaya@ligayaya Top Down Bottom UpVS Research firms Industry analysts Market reports Purchase intent: Google“size of X industry” whittle it down User behavior analysis User end purchases Competitor revenues Extrapolate from small subset of data roll it up
  • 8. TOP DOWN: SLICING THE MARKET Consumer Geography Demography Enterprise Vertical angel.co/ligaya@ligayaya Market Size multiply: # of customers average quantity price per unit BOTTOM UP: EXTRAPOLATING
  • 9. TOP DOWN: FRAMEWORK angel.co/ligaya@ligayaya SOM SAM TAM Total Available Market How much money is generated by a specific segment of the market? Serviceable Available Market Whats the value of your niche market? Serviceable Obtainable Market What market share can you realistically capture given sales, distribution, and competition?
  • 10. QUESTIONS? angel.co/ligaya@ligayaya Thank you for your attention

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