Finding the job through social media

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Finding the job through social media

  1. 1. Find the job through Social media Malmö Högskola 15 Nov
  2. 2. Leif Kajrup | @liffeman
  3. 3. Social Media?
  4. 4. Blog Microblog Forum Social network IRCWiki Mashups Bookmark ImagesIM RSS Crowdsourcing Video VR
  5. 5. Blog Microblog Forum Social network IRCWiki Mashups Bookmark ImagesIM RSS Crowdsourcing Video VR
  6. 6. It’s all about the conversation
  7. 7. Blog Microblog Forum Social network IRCWiki Mashups Bookmark ImagesIM RSS Crowdsourcing Video VR
  8. 8. Employees Journalist’s Friends Citizens FamilyNeighbours Customers Co-workers The guy on the bus Acquaintances Investors Colleagues
  9. 9. Employees Journalist’s Friends Citizens FamilyNeighbours Customers Co-workers The guy on the bus Acquaintances Investors Colleagues
  10. 10. Employees Journalist’s Friends Citizens Family Customers IndividualsNeighbours Co-workers The guy on the bus Acquaintances Investors Colleagues
  11. 11. Social media is NOT about the technical evolution
  12. 12. Social Media is an expression of our behaviour and our needs
  13. 13. We’re building campfireshttp://www.flickr.com/photos/pasukaru76/
  14. 14. What’s happening?
  15. 15. Everything is connected
  16. 16. Everything is connected
  17. 17. Everything is connected
  18. 18. Everything is connected
  19. 19. Everything is available
  20. 20. Everything is in real time
  21. 21. Everything is in real time
  22. 22. Everything is in real time
  23. 23. Everything is in real time LIVE!
  24. 24. Everything is mobile
  25. 25. Everything is mobile
  26. 26. Everything is mobile
  27. 27. What’s in it for me?
  28. 28. 20% finds the new job through internet and social media Source: Trygghetsrådet, Jan 2012
  29. 29. PrivacyDo you think a prospectiveemployer has the right toview your social networkingpages when decidingwhether to employ you?(% No) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
  30. 30. PrivacyDo you think a prospectiveemployer has the right toview your social networkingpages when deciding 55%whether to employ you?(% No) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
  31. 31. SearchWould you be moreinclined to search for jobsvia social media thantraditional methods(e.g., newspaper advertisements, online jobboards, or recruitment companies)?(% Yes) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
  32. 32. SearchWould you be moreinclined to search for jobsvia social media thantraditional methods 30%(e.g., newspaper advertisements, online jobboards, or recruitment companies)?(% Yes) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
  33. 33. DecisionsDo you use your social medianetwork when making career/employment decisions?(% Yes) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
  34. 34. DecisionsDo you use your social medianetwork when making career/employment decisions? 41%(% Yes) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
  35. 35. ImportanceHow important is it to you thatyour employer organizationhas a social media presence?(% Important) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
  36. 36. ImportanceHow important is it to you thatyour employer organizationhas a social media presence? 29%(% Important) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
  37. 37. You are a brand
  38. 38. You are a brand ME Inc.
  39. 39. You are a brand ME Inc.A promise to friends. To future employers. To society.
  40. 40. It’s all about trust
  41. 41. How?Be found or referred
  42. 42. How?Be found or referred Demonstrate value
  43. 43. How?Be found or referred Demonstrate value Demonstrate intellectual capital
  44. 44. How?Be found or referred Demonstrate value Demonstrate intellectual capital Demonstrate a vision
  45. 45. How?Be found or referred Demonstrate value Demonstrate intellectual capital Demonstrate a vision Show that you’re ethical… trustworthy
  46. 46. How?Be found or referred Demonstrate value Demonstrate intellectual capital Demonstrate a vision Show that others took a chance Show that you’re ethical… trustworthy
  47. 47. The reality of recruitment
  48. 48. The reality of recruitment‣ Hiring manager opens requisition
  49. 49. The reality of recruitment‣ Hiring manager opens requisition‣ HR sends to internal audiences first
  50. 50. The reality of recruitment‣ Hiring manager opens requisition‣ HR sends to internal audiences first‣ Externally, goes to traditional job boards
  51. 51. The reality of recruitment‣ Hiring manager opens requisition‣ HR sends to internal audiences first‣ Externally, goes to traditional job boards‣ Recruiters drown in resumes
  52. 52. The reality of recruitment‣ Hiring manager opens requisition‣ HR sends to internal audiences first‣ Externally, goes to traditional job boards‣ Recruiters drown in resumes‣ Hiring manager often may not move forward
  53. 53. The reality of recruitment‣ Hiring manager opens requisition‣ HR sends to internal audiences first‣ Externally, goes to traditional job boards‣ Recruiters drown in resumes‣ Hiring manager often may not move forward ‣ What if this guy is a bad hire?
  54. 54. The reality of recruitment‣ Hiring manager opens requisition‣ HR sends to internal audiences first‣ Externally, goes to traditional job boards‣ Recruiters drown in resumes‣ Hiring manager often may not move forward ‣ What if this guy is a bad hire? ‣ What if the new boss thinks increasing our overhead was a bad move? (no one ever got fired for cutting $)
  55. 55. The new jobhunt
  56. 56. The new jobhunt‣ …is about being found more than busting your way in.
  57. 57. The new jobhunt‣ …is about being found more than busting your way in.‣ The bigger intellectual footprint you have online, the higher the likelihood of being found by the right people.
  58. 58. The new jobhunt‣ …is about being found more than busting your way in.‣ The bigger intellectual footprint you have online, the higher the likelihood of being found by the right people.‣ Be trusted and be recommended, rather than an intruder on a mission.
  59. 59. The new jobhunt‣ …is about being found more than busting your way in.‣ The bigger intellectual footprint you have online, the higher the likelihood of being found by the right people.‣ Be trusted and be recommended, rather than an intruder on a mission.‣ In the interviewing process, your footprint is confirmation of trust (or distrust). It seals the deal!
  60. 60. Don’tpretend to be someone you’re not
  61. 61. Don’tpretend to be someone you’re not publish all you images for all to see
  62. 62. Don’tpretend to be someone you’re not publish all you images for all to seebe the guest that never leaves the party
  63. 63. Don’tpretend to be someone you’re not publish all you images for all to seebe the guest that never leaves the party write mean or nasty things
  64. 64. Don’tpretend to be someone you’re not publish all you images for all to seebe the guest that never leaves the party write mean or nasty things lie
  65. 65. Don’tpretend to be someone you’re not publish all you images for all to seebe the guest that never leaves the party write mean or nasty things lie just wait…
  66. 66. Doshare your knowledge
  67. 67. Doshare your knowledge ask questions
  68. 68. Doshare your knowledge ask questions engage in conversations
  69. 69. Doshare your knowledge ask questions engage in conversations think twice before you post
  70. 70. Doshare your knowledge ask questions engage in conversations think twice before you post go to the party
  71. 71. Doshare your knowledge ask questions engage in conversations think twice before you post go to the party create attention
  72. 72. The tools
  73. 73. Twitter in swedishNo. of users with at least 1 tweet: 299 000No. of Active* users in swedish: 171 000No. of ”Most active”**: 53 000*at least one tweet the last 30 days** average 1 tweet per daySource: Twittercensus 2012 by Intellecta
  74. 74. Use Twitter to extend your reach
  75. 75. Facebook statistics1 billion active users -14 sept 2012Source: newsroom.fb.com 2012-09-14543 million mobile usersSource: socialbakers.com 2012-08-13
  76. 76. Facebook usersNo. of users (Country)1. USA 167 552 020 54,01%2. India 60 279 340 5,14%3. Brazil 60 251 160 29,96%4. Indonesia 50 148 660 20,64%5. Mexico 39 116 500 34,78%…213. Vatican City 20 2,41%Source: Socialbakers.com 2012-10-22
  77. 77. Facebook usersIn SwedenTotal Facebook Users: 4 895 760Penetration of population: 53,95%Position in the list: 37Penetration of online population: 58,30%Average CPC: $0.66Average CPM: $0.15Source: Socialbakers.com 2012-11-14
  78. 78. Use Facebook to connect
  79. 79. Statistics154 727 127 users worldwideIn SwedenTotal LinkedIn Users: 1 010 698Penetration of population: 11,14%Placering: 21Penetration of online population: 12,04%Source: Socialbakers.com 2012-10-22
  80. 80. Use Linkedin to earn trust and reputation
  81. 81. Statistics 60 hours of video is uploaded every minute One hour of video every second More then 4 billion views per day On one month, more clips are being uploaded toYouTube then the 3 biggest TV-networks in US has produced over the last 60 years
  82. 82. Use YouTube to show yourself
  83. 83. Google+ statistik400 million accounts worldwide100 million monthly active usersSource: Vic Gundotra 2012-09-17 https://plus.google.com/u/0/+VicGundotra/posts/2YWhK1K3FA5
  84. 84. Use Google+ to promote yourself
  85. 85. How about the recruiters?
  86. 86. Be the brandME Inc.
  87. 87. Be the brand ME Inc.What is your tagline?

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