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Finding the job through social media

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  • 1. Find the job through Social media Malmö Högskola 15 Nov
  • 2. Leif Kajrup | @liffeman
  • 3. Social Media?
  • 4. Blog Microblog Forum Social network IRCWiki Mashups Bookmark ImagesIM RSS Crowdsourcing Video VR
  • 5. Blog Microblog Forum Social network IRCWiki Mashups Bookmark ImagesIM RSS Crowdsourcing Video VR
  • 6. It’s all about the conversation
  • 7. Blog Microblog Forum Social network IRCWiki Mashups Bookmark ImagesIM RSS Crowdsourcing Video VR
  • 8. Employees Journalist’s Friends Citizens FamilyNeighbours Customers Co-workers The guy on the bus Acquaintances Investors Colleagues
  • 9. Employees Journalist’s Friends Citizens FamilyNeighbours Customers Co-workers The guy on the bus Acquaintances Investors Colleagues
  • 10. Employees Journalist’s Friends Citizens Family Customers IndividualsNeighbours Co-workers The guy on the bus Acquaintances Investors Colleagues
  • 11. Social media is NOT about the technical evolution
  • 12. Social Media is an expression of our behaviour and our needs
  • 13. We’re building campfireshttp://www.flickr.com/photos/pasukaru76/
  • 14. What’s happening?
  • 15. Everything is connected
  • 16. Everything is connected
  • 17. Everything is connected
  • 18. Everything is connected
  • 19. Everything is available
  • 20. Everything is in real time
  • 21. Everything is in real time
  • 22. Everything is in real time
  • 23. Everything is in real time LIVE!
  • 24. Everything is mobile
  • 25. Everything is mobile
  • 26. Everything is mobile
  • 27. What’s in it for me?
  • 28. 20% finds the new job through internet and social media Source: Trygghetsrådet, Jan 2012
  • 29. PrivacyDo you think a prospectiveemployer has the right toview your social networkingpages when decidingwhether to employ you?(% No) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
  • 30. PrivacyDo you think a prospectiveemployer has the right toview your social networkingpages when deciding 55%whether to employ you?(% No) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
  • 31. SearchWould you be moreinclined to search for jobsvia social media thantraditional methods(e.g., newspaper advertisements, online jobboards, or recruitment companies)?(% Yes) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
  • 32. SearchWould you be moreinclined to search for jobsvia social media thantraditional methods 30%(e.g., newspaper advertisements, online jobboards, or recruitment companies)?(% Yes) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
  • 33. DecisionsDo you use your social medianetwork when making career/employment decisions?(% Yes) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
  • 34. DecisionsDo you use your social medianetwork when making career/employment decisions? 41%(% Yes) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
  • 35. ImportanceHow important is it to you thatyour employer organizationhas a social media presence?(% Important) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
  • 36. ImportanceHow important is it to you thatyour employer organizationhas a social media presence? 29%(% Important) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
  • 37. You are a brand
  • 38. You are a brand ME Inc.
  • 39. You are a brand ME Inc.A promise to friends. To future employers. To society.
  • 40. It’s all about trust
  • 41. How?Be found or referred
  • 42. How?Be found or referred Demonstrate value
  • 43. How?Be found or referred Demonstrate value Demonstrate intellectual capital
  • 44. How?Be found or referred Demonstrate value Demonstrate intellectual capital Demonstrate a vision
  • 45. How?Be found or referred Demonstrate value Demonstrate intellectual capital Demonstrate a vision Show that you’re ethical… trustworthy
  • 46. How?Be found or referred Demonstrate value Demonstrate intellectual capital Demonstrate a vision Show that others took a chance Show that you’re ethical… trustworthy
  • 47. The reality of recruitment
  • 48. The reality of recruitment‣ Hiring manager opens requisition
  • 49. The reality of recruitment‣ Hiring manager opens requisition‣ HR sends to internal audiences first
  • 50. The reality of recruitment‣ Hiring manager opens requisition‣ HR sends to internal audiences first‣ Externally, goes to traditional job boards
  • 51. The reality of recruitment‣ Hiring manager opens requisition‣ HR sends to internal audiences first‣ Externally, goes to traditional job boards‣ Recruiters drown in resumes
  • 52. The reality of recruitment‣ Hiring manager opens requisition‣ HR sends to internal audiences first‣ Externally, goes to traditional job boards‣ Recruiters drown in resumes‣ Hiring manager often may not move forward
  • 53. The reality of recruitment‣ Hiring manager opens requisition‣ HR sends to internal audiences first‣ Externally, goes to traditional job boards‣ Recruiters drown in resumes‣ Hiring manager often may not move forward ‣ What if this guy is a bad hire?
  • 54. The reality of recruitment‣ Hiring manager opens requisition‣ HR sends to internal audiences first‣ Externally, goes to traditional job boards‣ Recruiters drown in resumes‣ Hiring manager often may not move forward ‣ What if this guy is a bad hire? ‣ What if the new boss thinks increasing our overhead was a bad move? (no one ever got fired for cutting $)
  • 55. The new jobhunt
  • 56. The new jobhunt‣ …is about being found more than busting your way in.
  • 57. The new jobhunt‣ …is about being found more than busting your way in.‣ The bigger intellectual footprint you have online, the higher the likelihood of being found by the right people.
  • 58. The new jobhunt‣ …is about being found more than busting your way in.‣ The bigger intellectual footprint you have online, the higher the likelihood of being found by the right people.‣ Be trusted and be recommended, rather than an intruder on a mission.
  • 59. The new jobhunt‣ …is about being found more than busting your way in.‣ The bigger intellectual footprint you have online, the higher the likelihood of being found by the right people.‣ Be trusted and be recommended, rather than an intruder on a mission.‣ In the interviewing process, your footprint is confirmation of trust (or distrust). It seals the deal!
  • 60. Don’tpretend to be someone you’re not
  • 61. Don’tpretend to be someone you’re not publish all you images for all to see
  • 62. Don’tpretend to be someone you’re not publish all you images for all to seebe the guest that never leaves the party
  • 63. Don’tpretend to be someone you’re not publish all you images for all to seebe the guest that never leaves the party write mean or nasty things
  • 64. Don’tpretend to be someone you’re not publish all you images for all to seebe the guest that never leaves the party write mean or nasty things lie
  • 65. Don’tpretend to be someone you’re not publish all you images for all to seebe the guest that never leaves the party write mean or nasty things lie just wait…
  • 66. Doshare your knowledge
  • 67. Doshare your knowledge ask questions
  • 68. Doshare your knowledge ask questions engage in conversations
  • 69. Doshare your knowledge ask questions engage in conversations think twice before you post
  • 70. Doshare your knowledge ask questions engage in conversations think twice before you post go to the party
  • 71. Doshare your knowledge ask questions engage in conversations think twice before you post go to the party create attention
  • 72. The tools
  • 73. Twitter in swedishNo. of users with at least 1 tweet: 299 000No. of Active* users in swedish: 171 000No. of ”Most active”**: 53 000*at least one tweet the last 30 days** average 1 tweet per daySource: Twittercensus 2012 by Intellecta
  • 74. Use Twitter to extend your reach
  • 75. Facebook statistics1 billion active users -14 sept 2012Source: newsroom.fb.com 2012-09-14543 million mobile usersSource: socialbakers.com 2012-08-13
  • 76. Facebook usersNo. of users (Country)1. USA 167 552 020 54,01%2. India 60 279 340 5,14%3. Brazil 60 251 160 29,96%4. Indonesia 50 148 660 20,64%5. Mexico 39 116 500 34,78%…213. Vatican City 20 2,41%Source: Socialbakers.com 2012-10-22
  • 77. Facebook usersIn SwedenTotal Facebook Users: 4 895 760Penetration of population: 53,95%Position in the list: 37Penetration of online population: 58,30%Average CPC: $0.66Average CPM: $0.15Source: Socialbakers.com 2012-11-14
  • 78. Use Facebook to connect
  • 79. Statistics154 727 127 users worldwideIn SwedenTotal LinkedIn Users: 1 010 698Penetration of population: 11,14%Placering: 21Penetration of online population: 12,04%Source: Socialbakers.com 2012-10-22
  • 80. Use Linkedin to earn trust and reputation
  • 81. Statistics 60 hours of video is uploaded every minute One hour of video every second More then 4 billion views per day On one month, more clips are being uploaded toYouTube then the 3 biggest TV-networks in US has produced over the last 60 years
  • 82. Use YouTube to show yourself
  • 83. Google+ statistik400 million accounts worldwide100 million monthly active usersSource: Vic Gundotra 2012-09-17 https://plus.google.com/u/0/+VicGundotra/posts/2YWhK1K3FA5
  • 84. Use Google+ to promote yourself
  • 85. How about the recruiters?
  • 86. Be the brandME Inc.
  • 87. Be the brand ME Inc.What is your tagline?