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Linkedin And Twitter
 

Linkedin And Twitter

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Michael Coffey Presentation from NoCalaph Assoc. of Personal Historians meeting.

Michael Coffey Presentation from NoCalaph Assoc. of Personal Historians meeting.

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Linkedin And Twitter Linkedin And Twitter Presentation Transcript

  • The Power of Twitter and LinkedIn
  • Overview
    • What is Twitter?
    • Should I Care?
    • Know Your Twictionary
    • The Application Landscape
    • What is LinkedIn?
    • Your LinkedIn Profile
    • LinkedIn Groups
    • Q&A
  • What is Twitter?
    • “ Twitter is a social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.”
  • Should I Care? What is the purpose of marketing? - To fill the gap between customer and product - To connect and build a relationship with your target audience - To feel the pulse of the market and react to your findings Twitter is simply a tool that you can use to achieve the above but don’t put all of your eggs in one basket.
  • Should I Care? Orders via Twitter News via Twitter
  • Know Your Twictionary
    • At Reply or @reply - a reply to another user
    • DM – direct message
    • Failwhale – graphic that appears when Twitter is over capacity
    • Hashtags or # – using a symbol at the end of a tweet to follow messages in a series
    • Retweet (or RT) – repeating another’s tweet
    • Tweet – sending a Twitter message
    • Tweetbacks – similar to pingbacks from blogging
    • Twitterverse – the Twitter community
  • The Application Landscape Hahlo Twitterific
  • Twitter Tools
  • What is LinkedIn?
    • “ LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking . As of February 2009, it had more than 35 million registered users, spanning 170 industries.”
  • Your LinkedIn Profile
    • Photo
    • Groups
    • Q&A
    • Recommendations
  • Your LinkedIn Profile
    • Apps now supported
      • Blog posts
      • Slideshare
      • Calendar / Events
      • Twitter Buzz
      • Saved Searches
  • LinkedIn Applications
    • iPhone App
    • Outlook toolbar
    • 3 rd Party App integration
  • Why Use LinkedIn?
    • Build relationships
    • Research customers before contacting
    • Keep in touch with those you might have lost touch with
    • Establish yourself as an expert
    • Generate business leads
    • Get help / give help
    • Hire staff
    • Search engine optimization
  • Have a Strategy
    • Social networking, like real-life networking, is time consuming. Bite off what you can chew!
    • What are your objectives?
      • Find leads?
      • Find suppliers?
      • Keep in touch with clients?
      • Learn?
      • Teach
  • Success Tips
    • Build a large network.
    • Give without expecting anything in return.
    • Be prominent.
    • Generate conversations and make new connections.
    • Use it frequently for small amounts of time.
    • Give it time to start producing results.
  • How I Spend My Time on LinkedIn
    • Seeking new connections – 15%
    • Asking and answering questions – 20%
    • Status updates – 15%
    • Reading profiles – 15%
    • Reviewing news feed – 15%
    • Connecting my contacts – 10%
    • Updating my own profile – 10%
  • Suggested Initial Steps
    • Have a strategy.
    • Write an enticing profile.
    • Connect to as many people as you can.
      • Use the email friend finder.
      • Use “People You May Know”
      • Use the classmates and colleagues tools to browse for contacts.
    • Request and make 3-5 recommendations.
    • Join a few industry groups.
    • Post your company profile.
  • Suggested Regular Practice
    • Update your status every day.
    • Update your profile regularly.
    • When you have business questions, post them to the Q&A. Connect to people who give good answers.
    • Post press releases to relevant groups.
    • Post your blog to your profile.
    • Recommend people regularly.
    • If you read, use the My Reading List tool.
    • Post PowerPoint presentations.
  • Suggested Regular Practice
    • Will this last?
  • The LinkedIn Professional At A Glance Source: @plan Summer 2008 Average Age 41 Household Income $109,703 Male 64% Comp HHI $100K+ 53.5% Own Smartphone/PDA 34% College Grad/Post Grad 80.1% Business Decision Maker 49% EVP/SVP/VP 6.5%
  • The LinkedIn Audience: The New In fluencers
    • A Younger , More Affluent , More Influential And Harder-To-Find Audience Than The Leading Business Sites
    Source: @plan Summer 2008 Property Average Age Average HHI %Comp Co Size <100 % Comp Business Decision Makers % Comp That Read Business Magazine Last 30 Days LinkedIn 41 $109,703 26% 49% 29% WSJ.com 48 $101,701 18% 40% 45% Forbes.com 47 $93,896 18% 38% 47% BusinessWeek.com 48 $95,668 18% 42% 51%
  • LinkedIn Members: Educated & Affluent
    • 95% Are College Educated
      • 37% Are Post-Grads
    • LinkedIn Is Ranked #1 For Comp of A25-54 HHI $150K+
      • Average HHI is $110K
    • 24% Have A Portfolio Value of $250K+
    Source: @plan Summer 2008
  • Financial Profile
    • Average HHI $109,780
    • 24% Have A Portfolio Value of $250K+
      • 56% Have An Account With An Online Brokerage
      • 60% Have An Account With An Offline Brokerage
    • 85% Viewed/Paid Bills Online in Last 30 Days
    • 53% Monitored/Viewed Stocks Online in Last 30 Days
    • Types of Securities Owned:
      • Money Market Funds: 35%
      • Shares of Stock: 30%
      • Self-directed IRA: 26%
      • Mutual Fund (Stock) 20%
      • Mutual Fund (Index) 15%
    • Credit Card Ownership
      • American Express: 38%
      • Visa: 67%
      • MasterCard: 53%
      • Discover: 20%
    Source: @plan Summer 2008
  • Business Decision Makers
    • Job Titles:
      • C-Level Executives 7.8%
      • EVP/SVP 6.5%
      • Senior Management: 16%
      • Middle Management: 18%
    • 50% Are Business Decision Makers In Their Companies
      • Computer Software DM/Influencer: 32%
      • Computer Hardware DM/Influencer: 22%
      • Business Consulting Services: 18%
      • IT Consulting DM/Influencer: 17%
      • Office Supplies DM/Influencer: 17%
      • Business Equipment DM/Influencer: 20%
      • Printing DM/Influencer: 12%
      • Travel Services DM/Influencer: 12%
    • Purchased in The Last Year For Their Business:
      • Computer Hardware 30%
      • Software 22%
    Source: @plan Summer 2008
  • LinkedIn Delivers Small Business Source: @plan Summer 2008
  • LinkedIn Delivers Business Decision Makers Source: @plan Summer 2008
  • LinkedIn Delivers Software Decision Makers Source: @plan Summer 2008
  • LinkedIn Delivers Hardware Decision Makers Source: @plan Summer 2008
  • LinkedIn Delivers Business Consulting Decision Makers Source: @plan Summer 2008
  • LinkedIn Delivers IT Consulting Decision Makers Source: @plan Summer 2008
  • LinkedIn Delivers Marketing Services Decision Makers Source: @plan Summer 2008
  • LinkedIn Delivers Travel Services Decision Makers Source: @plan Summer 2008
  • LinkedIn Delivers iTunes Fans
    • Over 3,000,000 LinkedIn Members Used iTunes in the Last 30 Days
    Source: @plan Summer 2008
  • LinkedIn Delivers PC Buyers
    • Over 2,300,000 LinkedIn Members Have More Than 3 PCs In Their Home
    Source: @plan Summer 2008
  • LinkedIn Delivers Mobile Professionals
    • Over 1,800,000 LinkedIn Members Own A PDA/Smartphone (Blackberry, Treo, etc)
    • LinkedIn is the #1 site for composition of PDA/Smartphone Owners
    Source: @plan Summer 2008
  • LinkedIn Members Are In The Groundswell
    • Over 2,500,000 LinkedIn Members Researched/Reviewed Products Online Last Month
    Source: @plan Summer 2008
  • LinkedIn Members Are In The Groundswell
    • Over 1,900,000 LinkedIn Members Looked For or Gave Advice Online Last Month
    Source: @plan Summer 2008
  • LinkedIn Delivers C-Levels At Small Businesses
    • LinkedIn Ranks #14 for Comp of C-Level Executives At Businesses With <10 Employees
    Source: @plan Summer 2008
  • LinkedIn Delivers More Corporate C-Level Executives
    • LinkedIn Ranks #8 and Indexes 483 for Comp of Corporate C-Level Executives
    Source: @plan Summer 2008
  • LinkedIn Delivers More C-Level Executives Source: @plan Summer 2008
  • LinkedIn Delivers More VPs
    • LinkedIn Ranks #4 In Reaching VPs
    Source: @plan Summer 2008
  • LinkedIn Delivers Business Travelers
    • LinkedIn Ranks #2 against “Traveled for Business in Last 3 Months”
    Source: @plan Summer 2008
  • LinkedIn Delivers Heavy Tech Spenders
    • LinkedIn Ranks #1 In The Competitive Set in “Computer Hardware – Heavy Spending (Last 6 mos)”
    Source: @plan Summer 2008
  • LinkedIn Members Are Well-Read
    • Over 1,360,000 LinkedIn Members Report “Heavy Spending” For Books in the Past 6 Months
    • LinkedIn Ranks #1 In The Competitive Set and Indexes 240 against “Books – Heavy Spending (Last 6 mos)”
    Source: @plan Summer 2008
  • LinkedIn Delivers Female Professionals
    • LinkedIn Ranks #1 In The Competitive Set against “Employed Women”
    Source: @plan Summer 2008
  • LinkedIn Delivers Car Renters
    • LinkedIn Ranks #1 In The Competitive Set and #15 overall against “1+ Car Rentals for Business” Last 30 Days
    Source: @plan Summer 2008
  • LinkedIn Delivers The Next Generation of Luxury Car Buyers
    • LinkedIn Ranks #1 In The Competitive Set and #5 overall against “Car/Truck Segment: Entry Luxury”
    Source: @plan Summer 2008
  • LinkedIn Delivers Affluent Individuals
    • LinkedIn Ranks #1 Overall in “Household Income $100K+”
    • LinkedIn Delivers More than 2,850,000 Individuals With HHI $100K+
    Source: @plan Summer 2008
  • LinkedIn Delivers Affluent Individuals
    • LinkedIn Ranks #2 Overall in “Household Income $150K+”
    • LinkedIn Delivers More than 1,350,000 Individuals With HHI $150K+
    Source: @plan Summer 2008
  • LinkedIn Delivers Frequent Business Fliers
    • LinkedIn Ranks #1 against “Traveled for Business in Last 3 Months – Any Airline”
    • LinkedIn Ranks #1 “1+ Round Trip Flight For Business in Last 30 Days”
    • LinkedIn Ranks #1 in Competitive Set for “3+ Flights For Business in Last 30 Days”
    Source: @plan Summer 2008