“ Twitter is a social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.”
Should I Care? What is the purpose of marketing? - To fill the gap between customer and product - To connect and build a relationship with your target audience - To feel the pulse of the market and react to your findings Twitter is simply a tool that you can use to achieve the above but don’t put all of your eggs in one basket.
Should I Care? Orders via Twitter News via Twitter
“ LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking . As of February 2009, it had more than 35 million registered users, spanning 170 industries.”
The LinkedIn Professional At A Glance Source: @plan Summer 2008 Average Age 41 Household Income $109,703 Male 64% Comp HHI $100K+ 53.5% Own Smartphone/PDA 34% College Grad/Post Grad 80.1% Business Decision Maker 49% EVP/SVP/VP 6.5%