The Power of  Twitter and LinkedIn
Overview <ul><li>What is Twitter? </li></ul><ul><li>Should I Care? </li></ul><ul><li>Know Your Twictionary </li></ul><ul><...
What is Twitter? <ul><li>“ Twitter is a  social networking  and  micro-blogging  service that allows its users to send and...
Should I Care? What is the purpose of marketing?  - To fill the gap between customer and product - To connect and build a ...
Should I Care? Orders via Twitter News via Twitter
Know Your Twictionary <ul><li>At Reply or @reply  - a reply to another user  </li></ul><ul><li>DM  – direct message  </li>...
The Application Landscape Hahlo Twitterific
Twitter Tools
What is LinkedIn? <ul><li>“ LinkedIn  is a business-oriented  social networking site  founded in December 2002 and launche...
Your LinkedIn Profile <ul><li>Photo </li></ul><ul><li>Groups </li></ul><ul><li>Q&A </li></ul><ul><li>Recommendations </li>...
Your LinkedIn Profile <ul><li>Apps now supported </li></ul><ul><ul><li>Blog posts </li></ul></ul><ul><ul><li>Slideshare </...
LinkedIn Applications <ul><li>iPhone App </li></ul><ul><li>Outlook toolbar </li></ul><ul><li>3 rd  Party App integration <...
Why Use LinkedIn? <ul><li>Build relationships </li></ul><ul><li>Research customers before contacting </li></ul><ul><li>Kee...
Have a Strategy <ul><li>Social networking, like real-life networking, is time consuming. Bite off what you can chew! </li>...
Success Tips <ul><li>Build a large network. </li></ul><ul><li>Give without expecting anything in return. </li></ul><ul><li...
How I Spend My Time on LinkedIn <ul><li>Seeking new connections – 15% </li></ul><ul><li>Asking and answering questions – 2...
Suggested Initial Steps <ul><li>Have a strategy. </li></ul><ul><li>Write an enticing profile. </li></ul><ul><li>Connect to...
Suggested Regular Practice <ul><li>Update your status every day. </li></ul><ul><li>Update your profile regularly. </li></u...
Suggested Regular Practice <ul><li>Will this last? </li></ul>
The LinkedIn Professional At A Glance Source: @plan Summer 2008 Average Age 41 Household Income $109,703 Male 64% Comp HHI...
The LinkedIn Audience: The New  In fluencers <ul><li>A  Younger , More  Affluent , More  Influential  And Harder-To-Find A...
LinkedIn Members: Educated & Affluent <ul><li>95% Are College Educated </li></ul><ul><ul><li>37% Are Post-Grads </li></ul>...
Financial Profile <ul><li>Average HHI $109,780 </li></ul><ul><li>24% Have A Portfolio Value of $250K+ </li></ul><ul><ul><l...
Business Decision Makers <ul><li>Job Titles: </li></ul><ul><ul><li>C-Level Executives 7.8% </li></ul></ul><ul><ul><li>EVP/...
LinkedIn Delivers Small Business Source: @plan Summer 2008
LinkedIn Delivers Business Decision Makers Source: @plan Summer 2008
LinkedIn Delivers Software Decision Makers Source: @plan Summer 2008
LinkedIn Delivers Hardware Decision Makers Source: @plan Summer 2008
LinkedIn Delivers Business Consulting Decision Makers Source: @plan Summer 2008
LinkedIn Delivers IT Consulting Decision Makers Source: @plan Summer 2008
LinkedIn Delivers Marketing Services Decision Makers Source: @plan Summer 2008
LinkedIn Delivers Travel Services Decision Makers Source: @plan Summer 2008
LinkedIn Delivers iTunes Fans <ul><li>Over 3,000,000 LinkedIn Members Used iTunes in the Last 30 Days </li></ul>Source: @p...
LinkedIn Delivers PC Buyers <ul><li>Over 2,300,000 LinkedIn Members Have More Than 3 PCs In Their Home </li></ul>Source: @...
LinkedIn Delivers Mobile Professionals <ul><li>Over 1,800,000 LinkedIn Members Own A PDA/Smartphone (Blackberry, Treo, etc...
LinkedIn Members Are In The Groundswell <ul><li>Over 2,500,000 LinkedIn Members Researched/Reviewed Products Online Last M...
LinkedIn Members Are In The Groundswell <ul><li>Over 1,900,000 LinkedIn Members Looked For or Gave Advice Online Last Mont...
LinkedIn Delivers C-Levels At Small Businesses <ul><li>LinkedIn Ranks #14 for Comp of C-Level Executives At Businesses Wit...
LinkedIn Delivers More Corporate C-Level Executives <ul><li>LinkedIn Ranks #8 and Indexes 483 for Comp of Corporate C-Leve...
LinkedIn Delivers More C-Level Executives Source: @plan Summer 2008
LinkedIn Delivers More VPs <ul><li>LinkedIn Ranks #4 In Reaching VPs </li></ul>Source: @plan Summer 2008
LinkedIn Delivers Business Travelers <ul><li>LinkedIn Ranks #2 against “Traveled for Business in Last 3 Months” </li></ul>...
LinkedIn Delivers Heavy Tech Spenders <ul><li>LinkedIn Ranks #1 In The Competitive Set in “Computer Hardware – Heavy Spend...
LinkedIn Members Are Well-Read <ul><li>Over 1,360,000 LinkedIn Members Report “Heavy Spending” For Books in the Past 6 Mon...
LinkedIn Delivers Female Professionals <ul><li>LinkedIn Ranks #1 In The Competitive Set against “Employed Women” </li></ul...
LinkedIn Delivers Car Renters <ul><li>LinkedIn Ranks #1 In The Competitive Set and #15 overall against “1+ Car Rentals for...
LinkedIn Delivers The Next Generation of Luxury Car Buyers <ul><li>LinkedIn Ranks #1 In The Competitive Set and #5 overall...
LinkedIn Delivers Affluent Individuals <ul><li>LinkedIn Ranks #1 Overall in “Household Income $100K+” </li></ul><ul><li>Li...
LinkedIn Delivers Affluent Individuals <ul><li>LinkedIn Ranks #2 Overall in “Household Income $150K+” </li></ul><ul><li>Li...
LinkedIn Delivers Frequent Business Fliers <ul><li>LinkedIn Ranks #1 against “Traveled for Business in Last 3 Months – Any...
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Linkedin And Twitter

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Michael Coffey Presentation from NoCalaph Assoc. of Personal Historians meeting.

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  • Linkedin And Twitter

    1. 1. The Power of Twitter and LinkedIn
    2. 2. Overview <ul><li>What is Twitter? </li></ul><ul><li>Should I Care? </li></ul><ul><li>Know Your Twictionary </li></ul><ul><li>The Application Landscape </li></ul><ul><li>What is LinkedIn? </li></ul><ul><li>Your LinkedIn Profile </li></ul><ul><li>LinkedIn Groups </li></ul><ul><li>Q&A </li></ul>
    3. 3. What is Twitter? <ul><li>“ Twitter is a social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.” </li></ul>
    4. 4. Should I Care? What is the purpose of marketing? - To fill the gap between customer and product - To connect and build a relationship with your target audience - To feel the pulse of the market and react to your findings Twitter is simply a tool that you can use to achieve the above but don’t put all of your eggs in one basket.
    5. 5. Should I Care? Orders via Twitter News via Twitter
    6. 6. Know Your Twictionary <ul><li>At Reply or @reply - a reply to another user </li></ul><ul><li>DM – direct message </li></ul><ul><li>Failwhale – graphic that appears when Twitter is over capacity </li></ul><ul><li>Hashtags or # – using a symbol at the end of a tweet to follow messages in a series </li></ul><ul><li>Retweet (or RT) – repeating another’s tweet </li></ul><ul><li>Tweet – sending a Twitter message </li></ul><ul><li>Tweetbacks – similar to pingbacks from blogging </li></ul><ul><li>Twitterverse – the Twitter community </li></ul>
    7. 7. The Application Landscape Hahlo Twitterific
    8. 8. Twitter Tools
    9. 9. What is LinkedIn? <ul><li>“ LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking . As of February 2009, it had more than 35 million registered users, spanning 170 industries.” </li></ul>
    10. 10. Your LinkedIn Profile <ul><li>Photo </li></ul><ul><li>Groups </li></ul><ul><li>Q&A </li></ul><ul><li>Recommendations </li></ul>
    11. 11. Your LinkedIn Profile <ul><li>Apps now supported </li></ul><ul><ul><li>Blog posts </li></ul></ul><ul><ul><li>Slideshare </li></ul></ul><ul><ul><li>Calendar / Events </li></ul></ul><ul><ul><li>Twitter Buzz </li></ul></ul><ul><ul><li>Saved Searches </li></ul></ul>
    12. 12. LinkedIn Applications <ul><li>iPhone App </li></ul><ul><li>Outlook toolbar </li></ul><ul><li>3 rd Party App integration </li></ul>
    13. 13. Why Use LinkedIn? <ul><li>Build relationships </li></ul><ul><li>Research customers before contacting </li></ul><ul><li>Keep in touch with those you might have lost touch with </li></ul><ul><li>Establish yourself as an expert </li></ul><ul><li>Generate business leads </li></ul><ul><li>Get help / give help </li></ul><ul><li>Hire staff </li></ul><ul><li>Search engine optimization </li></ul>
    14. 14. Have a Strategy <ul><li>Social networking, like real-life networking, is time consuming. Bite off what you can chew! </li></ul><ul><li>What are your objectives? </li></ul><ul><ul><li>Find leads? </li></ul></ul><ul><ul><li>Find suppliers? </li></ul></ul><ul><ul><li>Keep in touch with clients? </li></ul></ul><ul><ul><li>Learn? </li></ul></ul><ul><ul><li>Teach </li></ul></ul>
    15. 15. Success Tips <ul><li>Build a large network. </li></ul><ul><li>Give without expecting anything in return. </li></ul><ul><li>Be prominent. </li></ul><ul><li>Generate conversations and make new connections. </li></ul><ul><li>Use it frequently for small amounts of time. </li></ul><ul><li>Give it time to start producing results. </li></ul>
    16. 16. How I Spend My Time on LinkedIn <ul><li>Seeking new connections – 15% </li></ul><ul><li>Asking and answering questions – 20% </li></ul><ul><li>Status updates – 15% </li></ul><ul><li>Reading profiles – 15% </li></ul><ul><li>Reviewing news feed – 15% </li></ul><ul><li>Connecting my contacts – 10% </li></ul><ul><li>Updating my own profile – 10% </li></ul>
    17. 17. Suggested Initial Steps <ul><li>Have a strategy. </li></ul><ul><li>Write an enticing profile. </li></ul><ul><li>Connect to as many people as you can. </li></ul><ul><ul><li>Use the email friend finder. </li></ul></ul><ul><ul><li>Use “People You May Know” </li></ul></ul><ul><ul><li>Use the classmates and colleagues tools to browse for contacts. </li></ul></ul><ul><li>Request and make 3-5 recommendations. </li></ul><ul><li>Join a few industry groups. </li></ul><ul><li>Post your company profile. </li></ul>
    18. 18. Suggested Regular Practice <ul><li>Update your status every day. </li></ul><ul><li>Update your profile regularly. </li></ul><ul><li>When you have business questions, post them to the Q&A. Connect to people who give good answers. </li></ul><ul><li>Post press releases to relevant groups. </li></ul><ul><li>Post your blog to your profile. </li></ul><ul><li>Recommend people regularly. </li></ul><ul><li>If you read, use the My Reading List tool. </li></ul><ul><li>Post PowerPoint presentations. </li></ul>
    19. 19. Suggested Regular Practice <ul><li>Will this last? </li></ul>
    20. 20. The LinkedIn Professional At A Glance Source: @plan Summer 2008 Average Age 41 Household Income $109,703 Male 64% Comp HHI $100K+ 53.5% Own Smartphone/PDA 34% College Grad/Post Grad 80.1% Business Decision Maker 49% EVP/SVP/VP 6.5%
    21. 21. The LinkedIn Audience: The New In fluencers <ul><li>A Younger , More Affluent , More Influential And Harder-To-Find Audience Than The Leading Business Sites </li></ul>Source: @plan Summer 2008 Property Average Age Average HHI %Comp Co Size <100 % Comp Business Decision Makers % Comp That Read Business Magazine Last 30 Days LinkedIn 41 $109,703 26% 49% 29% WSJ.com 48 $101,701 18% 40% 45% Forbes.com 47 $93,896 18% 38% 47% BusinessWeek.com 48 $95,668 18% 42% 51%
    22. 22. LinkedIn Members: Educated & Affluent <ul><li>95% Are College Educated </li></ul><ul><ul><li>37% Are Post-Grads </li></ul></ul><ul><li>LinkedIn Is Ranked #1 For Comp of A25-54 HHI $150K+ </li></ul><ul><ul><li>Average HHI is $110K </li></ul></ul><ul><li>24% Have A Portfolio Value of $250K+ </li></ul>Source: @plan Summer 2008
    23. 23. Financial Profile <ul><li>Average HHI $109,780 </li></ul><ul><li>24% Have A Portfolio Value of $250K+ </li></ul><ul><ul><li>56% Have An Account With An Online Brokerage </li></ul></ul><ul><ul><li>60% Have An Account With An Offline Brokerage </li></ul></ul><ul><li>85% Viewed/Paid Bills Online in Last 30 Days </li></ul><ul><li>53% Monitored/Viewed Stocks Online in Last 30 Days </li></ul><ul><li>Types of Securities Owned: </li></ul><ul><ul><li>Money Market Funds: 35% </li></ul></ul><ul><ul><li>Shares of Stock: 30% </li></ul></ul><ul><ul><li>Self-directed IRA: 26% </li></ul></ul><ul><ul><li>Mutual Fund (Stock) 20% </li></ul></ul><ul><ul><li>Mutual Fund (Index) 15% </li></ul></ul><ul><li>Credit Card Ownership </li></ul><ul><ul><li>American Express: 38% </li></ul></ul><ul><ul><li>Visa: 67% </li></ul></ul><ul><ul><li>MasterCard: 53% </li></ul></ul><ul><ul><li>Discover: 20% </li></ul></ul>Source: @plan Summer 2008
    24. 24. Business Decision Makers <ul><li>Job Titles: </li></ul><ul><ul><li>C-Level Executives 7.8% </li></ul></ul><ul><ul><li>EVP/SVP 6.5% </li></ul></ul><ul><ul><li>Senior Management: 16% </li></ul></ul><ul><ul><li>Middle Management: 18% </li></ul></ul><ul><li>50% Are Business Decision Makers In Their Companies </li></ul><ul><ul><li>Computer Software DM/Influencer: 32% </li></ul></ul><ul><ul><li>Computer Hardware DM/Influencer: 22% </li></ul></ul><ul><ul><li>Business Consulting Services: 18% </li></ul></ul><ul><ul><li>IT Consulting DM/Influencer: 17% </li></ul></ul><ul><ul><li>Office Supplies DM/Influencer: 17% </li></ul></ul><ul><ul><li>Business Equipment DM/Influencer: 20% </li></ul></ul><ul><ul><li>Printing DM/Influencer: 12% </li></ul></ul><ul><ul><li>Travel Services DM/Influencer: 12% </li></ul></ul><ul><li>Purchased in The Last Year For Their Business: </li></ul><ul><ul><li>Computer Hardware 30% </li></ul></ul><ul><ul><li>Software 22% </li></ul></ul>Source: @plan Summer 2008
    25. 25. LinkedIn Delivers Small Business Source: @plan Summer 2008
    26. 26. LinkedIn Delivers Business Decision Makers Source: @plan Summer 2008
    27. 27. LinkedIn Delivers Software Decision Makers Source: @plan Summer 2008
    28. 28. LinkedIn Delivers Hardware Decision Makers Source: @plan Summer 2008
    29. 29. LinkedIn Delivers Business Consulting Decision Makers Source: @plan Summer 2008
    30. 30. LinkedIn Delivers IT Consulting Decision Makers Source: @plan Summer 2008
    31. 31. LinkedIn Delivers Marketing Services Decision Makers Source: @plan Summer 2008
    32. 32. LinkedIn Delivers Travel Services Decision Makers Source: @plan Summer 2008
    33. 33. LinkedIn Delivers iTunes Fans <ul><li>Over 3,000,000 LinkedIn Members Used iTunes in the Last 30 Days </li></ul>Source: @plan Summer 2008
    34. 34. LinkedIn Delivers PC Buyers <ul><li>Over 2,300,000 LinkedIn Members Have More Than 3 PCs In Their Home </li></ul>Source: @plan Summer 2008
    35. 35. LinkedIn Delivers Mobile Professionals <ul><li>Over 1,800,000 LinkedIn Members Own A PDA/Smartphone (Blackberry, Treo, etc) </li></ul><ul><li>LinkedIn is the #1 site for composition of PDA/Smartphone Owners </li></ul>Source: @plan Summer 2008
    36. 36. LinkedIn Members Are In The Groundswell <ul><li>Over 2,500,000 LinkedIn Members Researched/Reviewed Products Online Last Month </li></ul>Source: @plan Summer 2008
    37. 37. LinkedIn Members Are In The Groundswell <ul><li>Over 1,900,000 LinkedIn Members Looked For or Gave Advice Online Last Month </li></ul>Source: @plan Summer 2008
    38. 38. LinkedIn Delivers C-Levels At Small Businesses <ul><li>LinkedIn Ranks #14 for Comp of C-Level Executives At Businesses With <10 Employees </li></ul>Source: @plan Summer 2008
    39. 39. LinkedIn Delivers More Corporate C-Level Executives <ul><li>LinkedIn Ranks #8 and Indexes 483 for Comp of Corporate C-Level Executives </li></ul>Source: @plan Summer 2008
    40. 40. LinkedIn Delivers More C-Level Executives Source: @plan Summer 2008
    41. 41. LinkedIn Delivers More VPs <ul><li>LinkedIn Ranks #4 In Reaching VPs </li></ul>Source: @plan Summer 2008
    42. 42. LinkedIn Delivers Business Travelers <ul><li>LinkedIn Ranks #2 against “Traveled for Business in Last 3 Months” </li></ul>Source: @plan Summer 2008
    43. 43. LinkedIn Delivers Heavy Tech Spenders <ul><li>LinkedIn Ranks #1 In The Competitive Set in “Computer Hardware – Heavy Spending (Last 6 mos)” </li></ul>Source: @plan Summer 2008
    44. 44. LinkedIn Members Are Well-Read <ul><li>Over 1,360,000 LinkedIn Members Report “Heavy Spending” For Books in the Past 6 Months </li></ul><ul><li>LinkedIn Ranks #1 In The Competitive Set and Indexes 240 against “Books – Heavy Spending (Last 6 mos)” </li></ul>Source: @plan Summer 2008
    45. 45. LinkedIn Delivers Female Professionals <ul><li>LinkedIn Ranks #1 In The Competitive Set against “Employed Women” </li></ul>Source: @plan Summer 2008
    46. 46. LinkedIn Delivers Car Renters <ul><li>LinkedIn Ranks #1 In The Competitive Set and #15 overall against “1+ Car Rentals for Business” Last 30 Days </li></ul>Source: @plan Summer 2008
    47. 47. LinkedIn Delivers The Next Generation of Luxury Car Buyers <ul><li>LinkedIn Ranks #1 In The Competitive Set and #5 overall against “Car/Truck Segment: Entry Luxury” </li></ul>Source: @plan Summer 2008
    48. 48. LinkedIn Delivers Affluent Individuals <ul><li>LinkedIn Ranks #1 Overall in “Household Income $100K+” </li></ul><ul><li>LinkedIn Delivers More than 2,850,000 Individuals With HHI $100K+ </li></ul>Source: @plan Summer 2008
    49. 49. LinkedIn Delivers Affluent Individuals <ul><li>LinkedIn Ranks #2 Overall in “Household Income $150K+” </li></ul><ul><li>LinkedIn Delivers More than 1,350,000 Individuals With HHI $150K+ </li></ul>Source: @plan Summer 2008
    50. 50. LinkedIn Delivers Frequent Business Fliers <ul><li>LinkedIn Ranks #1 against “Traveled for Business in Last 3 Months – Any Airline” </li></ul><ul><li>LinkedIn Ranks #1 “1+ Round Trip Flight For Business in Last 30 Days” </li></ul><ul><li>LinkedIn Ranks #1 in Competitive Set for “3+ Flights For Business in Last 30 Days” </li></ul>Source: @plan Summer 2008

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