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Tips tricks and networking at your next expo
 

Tips tricks and networking at your next expo

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If you are new to a tradeshow and want some tips for before during and after, check out this presentation.

If you are new to a tradeshow and want some tips for before during and after, check out this presentation.

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  • What has your tradeshow experience been like. Has it been full of great new contacts and lots of cool stuff or has it been a lot of pushy sales people. This program is to give you the fundamentals of running a good tradeshow, while keeping your visitor’s experience top of mind at all times.
  • There’s nothing worse than a person sitting behind a table with a bunch of paper laid out if front of them. Now before the show, think about the experience you want to give to your visitors. Relate it to your goal and message. Make it something memorable so when people leave you are the business they are talking about.
  • Your return on investment of the booth will increase when you actively participate in drawing people to the event. Tell your top customers – call or email your top customers and let them know you’ll be at the show. Give them an incentive to show up for example: Demonstrate a new product or service you’ve been talking about Introduce them to another exhibitor or potential customer for them. Remember think about what’s in it for them. Set up appointments with potential customers. You can use some of the same reasons. It’s also a great way for them to get unsolicited recommendations from current customers. Connect with other exhibitors. Review the exhibitor list and make a plan to visit potential customers, existing customers and even competitors. Send out a press release. If there’s something newsworthy about your business, write up a short article and send it to local papers. Don’t forget to mention you will be at the Mega Business Expo
  • See your worksheets for all the different social media tips
  • Part of the networking experience is to walk the floor of the show. Make sure you have a plan before starting so you can maximize your time. Get the list of exhibitors ahead of time. Rank them as a 1, 2, or 3 and make sure you visit all the 1’s on your list. Know why you’re visiting and what you want to accomplish. This helps you avoid just wandering the aisles and talking to your friends. Your neighbors can be your biggest place to network. Get to know them, what they do. Don’t limit yourself to just the people to the right and left of you, get to know your whole row!

Tips tricks and networking at your next expo Tips tricks and networking at your next expo Presentation Transcript