Pinterest Strategies for Business

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If you want to learn how to get started using Pinterest for your business, here are some tips, and tactics.

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  • What do people interact with on Pinterest? Food 57% Home 40% Arts & Crafts 34% Style & Fashion 30% Products 26% Vacation 25% Inspiration/Education 20% Children 14% From report by comscore
  • Pinterest Strategies for Business

    1. 1. PinterestIt’s About Strategy, Not JustPretty Pictures Presented by Jen Vondenbrink of Life Simplified
    2. 2. Why Pinterest forBusiness? Third most popular social network in US 14.9 million users. 80% of pins are repins (naturally viral) Shoppers referred by Pinterest were 10% more likely to purchase than when referred from other sitesAccording to Social Media Examiner Life Simplified 2
    3. 3. Is Pinterest Right forYour Business? Life Simplified 3
    4. 4. Benefits of Pinterest Create Awareness Drive Traffic to sites/pages/Facebook Increase engagement Start your online relationship Life Simplified 4
    5. 5. Life Simplified 5
    6. 6. Now What?Develop your strategy – What is your goal? – Who is your audience? – What types of things will you pin?Determining your goal and audience are the two biggest things you can do to make your Pinterest board work for your business. Life Simplified 6
    7. 7. Now What?Connect the Dots Pinterest Website Facebook Life Simplified 7
    8. 8. Now What?Develop Tactics Pin from multiple sources Create multiple boards Tell everyone Use Pin Descriptions Make website/blog Pinterest friendly Contests Life Simplified 8
    9. 9. Jen Vondenbrinkjen@yourlifesimplified.comFor more information check out:Facebook: http://www.facebook.com/Life.Simplified.CafeTwitter: @JVSimplifiedLinkedIn: http://www.linkedin.com/company/life-simplifiedWebsite: http://yourlifesimplified.comBlog: http://yourlifesimplified.com/Life-Simplified/blog Life Simplified 9

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