Designing a social media campaign

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If you're serious about using social media as a marketing tool, here is a six step process (including worksheets) to get you started.

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Designing a social media campaign

  1. 1. Designing A Social Media Campaign A Step-by-Step Life Simplified Marketing Process A Life Simplified Workshop
  2. 2. What Is A Social Media Campaign? A focused, integrated, time sensitiveeffort to drive a specific result primarily using social media
  3. 3. Step One:Set Goals
  4. 4. Designing A Social Media Campaign Social Media Campaign Goal Setting Worksheet Overall Campaign Goal: Overall Campaign Message: Campaign Timeframe Start Date:________________________ End Date:_________________________ Strategic Goal #1: Measurable Result: Strategic Goal #2: Measurable Result: Strategic Goal #3: Measurable Result:
  5. 5. Step Two:Identify Your Audience
  6. 6. Designing a Social Media Campaign Identifying Your Audience Worksheet Who do you want to talk to in this campaign? Why? Where do they hang out online? What are they interested in? Why would they engage in your campaign? What do you know about their lifestyle? (Where do they live? Married or Single? Kids? Where do they work? What do they struggle with?)
  7. 7. Step Three:Choose Your Vehicle
  8. 8. Step Four:Choose Your Media
  9. 9. Designing a Social Media Campaign Choosing The Media Social Media I could use for this campaign: Traditional Media I could use for this campaign:
  10. 10. Step Five:Build Your Plan
  11. 11. Designing A Social Media Campaign The Campaign Action Plan - EXAMPLE Action Media By Whom By When 4 weeks out - Announce Event Post announcement on Facebook Create email distribution list Complete communication Plan 3 weeks out 2 weeks out 1 week out
  12. 12. Designing A Social Media Campaign Campaign Communication Plan - EXAMPLE Communication Date By Whom Media Post event 4/12/13 Jen Facebook, Patch.com Submit press release 4/13/13 Jen Media distribution list
  13. 13. Designing A Social Media Campaign Campaign Communication Plan - EXAMPLESunday Monday Tuesday Wednesday Thursday Friday Saturday1 2 3 4 5 6 7 Announce event - FB8 9 10 11 12 13 14 Post on FB and Send invitations Patch.com15 16 17 18 19 20 2122 23 24 25 26 27 2829 30 Event
  14. 14. Step Six:Build A Follow-up Plan
  15. 15. PRESENTER PAGE:Jen Vondenbrink Jen Vondenbrink is a business consultant, educator and professional speaker with 25 years of entrepreneurial and corporate experience. She has worked on local and national training programs. Currently she uses her expertise to bridge the gap between business and social media. Follow her on Twitter! @JVsimplified For more information: Website: http://yourlifesimplified. com
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