Designing a Social Media Campaign Identifying Your Audience Worksheet Who do you want to talk to in this campaign? Why? Where do they hang out online? What are they interested in? Why would they engage in your campaign? What do you know about their lifestyle? (Where do they live? Married or Single? Kids? Where do they work? What do they struggle with?)
Designing A Social Media Campaign The Campaign Action Plan - EXAMPLE Action Media By Whom By When 4 weeks out - Announce Event Post announcement on Facebook Create email distribution list Complete communication Plan 3 weeks out 2 weeks out 1 week out
Designing A Social Media Campaign Campaign Communication Plan - EXAMPLE Communication Date By Whom Media Post event 4/12/13 Jen Facebook, Patch.com Submit press release 4/13/13 Jen Media distribution list
Designing A Social Media Campaign Campaign Communication Plan - EXAMPLESunday Monday Tuesday Wednesday Thursday Friday Saturday1 2 3 4 5 6 7 Announce event - FB8 9 10 11 12 13 14 Post on FB and Send invitations Patch.com15 16 17 18 19 20 2122 23 24 25 26 27 2829 30 Event
PRESENTER PAGE:Jen Vondenbrink Jen Vondenbrink is a business consultant, educator and professional speaker with 25 years of entrepreneurial and corporate experience. She has worked on local and national training programs. Currently she uses her expertise to bridge the gap between business and social media. Follow her on Twitter! @JVsimplified For more information: Website: http://yourlifesimplified. com
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