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Building a Facebook Engagement Strategy
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Building a Facebook Engagement Strategy

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Facebook is about a two way conversation, not just shouting your message to a group. Learn steps you can take to engage your audience and ultimately grow your business.

Facebook is about a two way conversation, not just shouting your message to a group. Learn steps you can take to engage your audience and ultimately grow your business.

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  • 1. Do You Know Your Fans?Building a FacebookEngagement Strategy
  • 2. What is an Engagement Strategy?
  • 3. Your Facebook Business Page
  • 4. Your Facebook Business Page
  • 5. Ways to Get the Word Out
  • 6. Focus On Content Step One: Who is your audience?  What are they like?  What are their issues?  What are their interests?  Why would they want to do business with you?  When are they on Facebook (estimated)
  • 7. Focus On Content Step Two: What Should You Share?  Articles  Photos  Videos  Polls  Comments
  • 8. Focus On Content Step Three: Determine When You Can and Should Post.  Look at your schedule to determine how many times within your current calendar you can post.  Determine when your fanbase is online
  • 9. Engagement Time! Ask questions. Fill in the blank status updates. Stay current. Comment on television shows
  • 10. Next Level If you’ve already taken the initial steps To build your engagement strategy Here are additional steps to think about: •Connect outside of Facebook. •Become active on their business pages. •Become active on their blog. •Connect personally on Facebook
  • 11. Building A Facebook Engagement Strategy Jen Vondenbrink jen@yourlifesimplified.com For more information check out: Facebook: http://www.facebook.com/Life.Simplified.Cafe Twitter: @JVSimplified LinkedIn: http://www.linkedin.com/in/jenvondenbrink Website: http://yourlifesimplified.com Blog: http://yourlifesimplified.com/speaker-coach

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