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Social media services

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Social media is about creating community and conversation. Lifeology knows and understands how to maximise this for your brand, for long term results.

Social media is about creating community and conversation. Lifeology knows and understands how to maximise this for your brand, for long term results.

Published in: Social Media, Technology, Business

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  • 1. Socialise Me Creating community and conversation The ‘social’ of social media Strategies for social media publicity in campaigns and events
  • 2. Let’s get talking… Worldwide there are over 1 billion people on social networks talking, sharing, engaging, passing opinion In South Africa there are currently: 9.4 million Facebook users 5.5 million Twitter users 680,000 on Instagram That’s a lot of people with power to comment, compliment, criticise… …and buy Source: South African Social Media Landscape Report 2014, World Wide Worx & Fuseware
  • 3. We create conversation over multiple platforms • • • • • • • • • • Conversation in real-time – great for awareness and event commentary Updates are always visible to all online followers…you are front-of-mind You have 140 characters to convey your message – brief and punchy Your brand conversations can be found through searches – see what is being said Your interaction with your users is very public – great for transparency ‘Eaves-dropping’ on conversation can grow your network – you don’t know where opportunity lies One of South Africa’s fastest growing social networks Be seen in a world where visual content is king Show your brand in a personal light Humanise your content • • • • • • • • • Your messages are visible whenever your fans come online – post when convenient Pages are highly visual for promotions and competitions – make them impactful Brands are mostly selected by users who already know them – good for loyalty but you need to create awareness Fans need to be drawn to pages regularly for updates to appear in their timeline – regular engagement is key Update length is unlimited and related comments are easily tracked – shows your brand’s engagement Correspond directly and privately with your fans – address them 1-on-1 Second largest search engine in the world A visual idea of your brand – a personal window into your world Limitless content
  • 4. Our services …augment marketing and PR strategies & couple social networking …augment marketing and PR strategies & couple social networking tools with campaigns & events tools with campaigns & events A. Social Media Publicity B. Social Media Ambassadors Source social influencers, bloggers and/or celebrities best suited to the event Attend your event as representation of New Media alongside traditional media Create online awareness of the event through conversation and our sourced influencers Encourage social media conversation AT the event through our attendees, expanding the audience beyond the room Raise awareness of the hashtag at the event and ensure key messages are communicated by the right people Tweet from @jodenecoza Twitter account (>39,000 followers) *Optional Track stats *Optional Prepare social media report for each event *Optional Source social influencers, bloggers and/or celebrities who are guaranteed to have a brand fit Coordinate ambassadors’ online relationship with the brand across the relevant platforms Oversee online presence of ambassadors & ensure correct utilisation of hashtag campaign Ensure agreed-upon number of online mentions from ambassador Monitor ambassador’s communication with the brand & feedback to relevant parties Track stats for duration of campaign *Optional Prepare social media report for each event *Optional
  • 5. Our services continued C. Event and Campaign Strategy Development and Support Co-develop online strategy from traditional marketing and PR strategies Assist in establishing a presence on social networks (Twitter, Facebook, YouTube, Instagram) Tips and tools to grow your community Identify key influencers for your brand Guidelines to optimise your social media platforms Monitor your account according to an agreed strategy for a period Guidance in stimulating conversation Assist with setting up tools to track stats D. Personal Branding online Identify the desired community with a focus on who to follow How to connect and engage Ensure personal brand is visible across the platforms Content guidance for each platform Finding your online “voice” Time management of social media Taking your online persona offline Making your brand mobile This service is coupled with personal coaching by affiliated coaches
  • 6. Our services continued E. Training How to develop online strategy from traditional marketing and PR strategies Guidelines to establish a presence on social networks (Twitter, Facebook, YouTube, Instagram) Tips and tools to grow your community How to identify and engage key influencers for your brand Guidelines to optimise your social media platforms How to monitor your accounts Guidance in stimulating conversation Identifying available tools to track stats Lifeology has existing relationships and online networks to establish Lifeology has existing relationships and online networks to establish your presence your presence We specialise in long-term relationships We specialise in long-term relationships Tangible results are produced from aa reputable third party Tangible results are produced from reputable third party
  • 7. Our ROI commitment Social media events: We bring the right crowds from the online space, knowing what they will buy We have a community of over 40,000 Our online communication entices the community to go offline to experience the product Our community wants to get involved Sound social media strategy leads to longer lifetime value of a customer and brand loyalty We constantly engage so that your customers remain loyal All accounts and events are professionally monitored We will show you the results
  • 8. Notable impact
  • 9. Notable impact
  • 10. New media in action
  • 11. Online impact at events
  • 12. Online impact at events
  • 13. Some of our clients
  • 14. Contacts: Jodene 0827817570 @jodenecoza jodene@lifeology.biz Greg 0836018147 @ohgodknows greg@lifeology.biz

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