That Bird Thing -- Running a Successful Library Twitter Account

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Deck for a Pecha Kucha style (20 slides x 20 seconds) video presentation I did for a new librarian's training that took place on February 27th, 2013.

Here's the YouTube video of the deck w/ audio: http://youtu.be/h3aE4MT784w

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That Bird Thing -- Running a Successful Library Twitter Account

  1. 1. tweet! That Bird ThingHow to run a successful library Twitter account by oleg kagan
  2. 2. Advantage Twitter allows the library to have frequent, mostly positive interactions with patrons and community members.(cc) 2009 by merwing (posted on Flickr)
  3. 3. On the other hand... Doing social media right takes a lot of time.(cc) 2007 by Henry McLin (posted on Flickr)
  4. 4. Lost in the crowdPeople are rarely tweeting orlogging in at the same time. you (cc) 2007 by cactusbeetroot (posted on Flickr)
  5. 5. Getting noticed (cc) 2009 by Nathan Rupert (posted on Flickr)A good rule of thumb is to tweet several times a day.
  6. 6. Reaching out ...frankly, they dont know we exist. Hey(cc) 2009 by Jürgen Lison (posted on Flickr)
  7. 7. Who I followme? ...the primary purpose of the West Hollywood Library twitter account is connecting locally... (cc) 2009 by John Morgan (posted on Flickr)
  8. 8. Who I follow, pt. 2 + + + + - - - (cc) 2007 by Karunakar Rayker (posted on Flickr)I follow people...on a case bycase basis depending on howclosely related they are tolibraries.
  9. 9. Who I dont followRelatabilityto locale andlibrary arekey. If thosearent there, Iprobablywont followthat person (cc) 2008 by Kevin Beuhler (posted on Flickr)
  10. 10. How to find them @connect tab saved searchestwitter suggestions (cc) 2007 by Philippa Warr (posted on Flickr)
  11. 11. Making contact Sometimes "make contact" just means following a person.(cc) 2009 by Len Matthews (posted on Flickr)
  12. 12. The Twitter modeWho are you? I am 636.6865! ...it is a conversation! (cc) 2003 by Jason Trommetter (posted on Flickr)
  13. 13. What to sayStart with the basics... hood news library photos book tweets database of the month library events useful websites (cc) 2006 by A. Davey (posted on Flickr)
  14. 14. Beyond your feed ...create a list of accounts...of other people and organizations that [your] patrons and [you] enjoy.(cc) 2010 by lovestruck (posted on Flickr)
  15. 15. Taking the plungePeople on Twitter, just like folks everywhere, loverecognition. Recognize them and soon youll have acrew of adoring fans all over your every tweet. (cc) 2011 by carterse (posted on Flickr)
  16. 16. The right directionInteraction leads to moreinteraction, so the more youparticipate the better youll do. (cc) 2005 by boston_camera (posted on Flickr)
  17. 17. The wrong directionTheres a fine line betweenfun,and trivial or offensive. (cc) 2008 by mugley (posted on Flickr)
  18. 18. HousekeepingThere aremanywebsitesout therethat helpkeep youraccountneat. (cc) 2005 by Craig Nagy (posted on Flickr)
  19. 19. Dont do it there are plenty of other outreach and marketing strategies.
  20. 20. Thanks for listening Questions? okagan@library.lacounty.gov Examples? twitter.com/WeHoLibrary(cc) 2008 by Steve Jurvetson (posted on Flickr)

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