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[SGPKOR] GAIA social publishing
[SGPKOR] GAIA social publishing
[SGPKOR] GAIA social publishing
[SGPKOR] GAIA social publishing
[SGPKOR] GAIA social publishing
[SGPKOR] GAIA social publishing
[SGPKOR] GAIA social publishing
[SGPKOR] GAIA social publishing
[SGPKOR] GAIA social publishing
[SGPKOR] GAIA social publishing
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[SGPKOR] GAIA social publishing

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  • 1. © 2011 Gaia Interactive Inc. 1
  • 2. GAIA  INTERACTIVE   GaiaOnline   • 5-­‐6M  MAU     • High  Quality  Users,  High  ARPU     • 85%  N.  America     Facebook   • Monster  Galaxy  –  7.5MAU,     700K  DAU   • Strong  social  gamer  audience     • 2  AddiJonal  games  in  early  Q2     • Monster  Galaxy  Mobile  Q3     GAMES   Gonline   • 10M  MAU     • Heavy  interest  based     • Largest  anime  site  in  China     • Live  events  &  community    COMBINED  REACH  =  25M  MAU   © 2011 Gaia Interactive Inc. 2
  • 3. Gaiaonline  Overview  Virtual  Shops   Art  Community   Games   Forums  KEY  HIGHLIGHTS   DEMOGRAPHICS  • Leading  online  hangout  on  the  web    • Avatar-­‐based  plaTorm    • Passionate,  high  loyalty  user  base    • Leading  desJnaJon  for  technology  and  art  talent    • Impressive  financial  results     • 5  Million  MAU     • 60%  Female,  40%  Male     Confidential – Do Not Distribute! 3
  • 4. Monster  Galaxy  KEY  HIGHLIGHTS  • No.  16  Facebook  game  (AppData)      • Approx.  7.5M  MAU    • Approx.  700K  DAU    • ConJnual  growth    • Mobile  Version  Q3     4
  • 5. Gaia’s  Strengths  Gaia  User  Base   o  Gaia  Online   o  Loyal  users   o  High  ARPU   o  Looking  for  new  content   o  Gonline   o  10  million  MAU  with  heavy  anime  interest  (largest  anime  site  in  China)   o  Facebook  games   o  Monster  Galaxy  (No.  16  facebook  game  on  AppData:  7.5M  MAU)   o  New  Title  (upcoming  Q2)  Scalable  Support  Teams   Knowledge  &  ExperPse  of  Social  Games   o  Sales  team   o  8+  years  of  social  game  experience   o  QA,  CS,  community  managers   o  Self  development  experience    ExecuPon  Ability   o  Human  resources  to  help  support  development,  creaJve,  &  sales     o  Financial  resources  to  support  markeJng   © 2011 Gaia Interactive Inc. 5
  • 6. Gaia  Social  Publishing  Gaia  Social  Publishing  will  partner  with  select  developers  to  publish  great  social  games  uJlizing  Gaia’s  strengths  to  compliment  developers’  games.     4  Offerings  of  Gaia’s  Social  Publishing:   Provide  Publisher  Support   Provide  User  Base  &  MarkePng   Implement  &  UPlize  Industry  Best  PracPces   OpPmize  &  Increase  ARPU  &  Revenue   © 2011 Gaia Interactive Inc. 6
  • 7. Publishing   Possible  services  include:   Provide  server  hosJng   LocalizaJon  support   CRM   Real  data  analyJcs   Customer  support   Manage  payment  gateways   Manage  offers   Sales  
  • 8. User  base  &  MarkePng   Seeding  traffic  (13  million  English;  10  million  Chinese)   5-­‐6  million  MAU  (Gaia  Online)   7.5  million  MAU  (Gaia  Social)   10  million  MAU  (Gonline  -­‐  China)   Cross-­‐promoPonal  Toolbar  OpPmizaPon   3rd  party  toolbars   Gaia  network  toolbar   Facebook  MarkePng   Various  strategy  based  on  Jtles  
  • 9. Best  PracPces  &  DirecPon   Guidance  ImplemenPng  Social  Mechanics   Virility     Email  strategy   Social  game  play  mechanics   Increase  purchase  desire   Content  DirecPon   AnalyJcs   Guidance  on  what  users  want   Best  pracJces  of  compeJtors’  games     Seasonal  &  market  trends     Facebook  direcJon   OpPmize  ARPU   Apply  experJse  to  increase  &  retain  high  revenue  
  • 10. Contact  InformaPon  Richard  Chae  Director,  Business  Development  rchae@gaiaonline.com  Mobile  (Korea)  010-­‐3202-­‐4602  Mobile  (US)  408-­‐396-­‐4602   10

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