[GAMENEXT] What you don’t know CAN hurt you: Understanding the true meaning of localization

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[GAMENEXT] What you don’t know CAN hurt you: Understanding the true meaning of localization

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[GAMENEXT] What you don’t know CAN hurt you: Understanding the true meaning of localization

  1. 1. What you don’t know CAN hurt you: Understanding the true meaning of localization
  2. 2. How?
  3. 3. Why so few success stories?
  4. 4. Localization is a powerful tool that is poorly understood.
  5. 5. It’s an investment with a return, not a cost sink.
  6. 6. It’s an investment with a return, not a cost sink.
  7. 7. It’s an investment with a return, not a cost sink.
  8. 8. Localization =/= Translation Localization =/= Language
  9. 9. It’s about building community around your product, not language.
  10. 10. Total Approach Localizing Content Language and Usability Testing Customer Support Marketing
  11. 11. It’s about building community around your product, not language.
  12. 12. It’s about building community around your product, not language.
  13. 13. It’s a lot of work.
  14. 14. It’s a lot of work.
  15. 15. It’s a lot of work.
  16. 16. Now you know. Empower your games!

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